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CXC Tourism Presentation. Tourism products, problems with touri
1.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute
2.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute 5.1 Tourism in the Caribbean 5.2 The host country 5.3 The source country 5.4 Tourism and the economy 5.5 Careers in tourism 5.6 Tourism and the physical environment 5.7 Land use and beach access 5.8 The social and cultural environment 5.9 National and international policies 5.10 Challenges for tourism 5.11 Cooperation and technology
3.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute 5.1 Tourism in the Caribbean
4.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Why tourism is important • Most Caribbean economies depend on tourism. • Tourism affects the Caribbean environment. • Tourism affects our culture and way of life.
5.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Sun, sand and sea • Most tourists visit the region because of: – its warm and sunny climate – its marine resources: sea, coral reefs, waves and marine life – its location, not too far from North America or Europe.
6.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Accommodation Tourists use different types of accommodation. • Hotels (European plan): meals are not included, so tourists often use independent restaurants, bars, water sports and taxis. • All-inclusive resorts: tourists rarely leave the property, except on organized tours. • Vacation homes and timeshares: tourists organize their own routine, and spend money with independent businesses.
7.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Other tourism products There are many other tourism products, such as: • yachting • sports tourism: spectator or participant • health tourism • ecotourism • business tourism • cruise ships
8.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Marine resources Many tourism products depend on the region’s marine resources.
9.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute 5.2 The host country
10.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute The host country The Caribbean is a host region for tourism. It is a destination for tourists from overseas. Tourists are attracted by: • the marine and land environment • accommodation and services • accessibility for long-distance travel • well-managed public services • effective sales and marketing efforts
11.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute The Caribbean and its competitors Top Caribbean destinations Top destinations worldwide Country Number of tourists Dominican Republic 4.3 million Cuba 2.7 million Jamaica 1.8 million Puerto Rico 1.4 million Bahamas 1.3 million Aruba 0.9 million Country Number of tourists France 76.8 million USA 59.7 million China 55.7 million Spain 52.7 million Italy 43.6 million Britain 28.1 million
12.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Which are strong points for Caribbean tourism: • The natural environment? • Accessibility: seaports and airports? • Cost of tourist services and accommodation? • Quality of services and accommodation? • Infrastructure? • Cultural heritage? • Safety, security and stability?
13.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute 5.3 The source country
14.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Source countries Major source countries have… • a large population • a high average income • a culture where people enjoy overseas travel • good accessibility to host or destination countries Which of the main source countries are important for the Caribbean? The main source countries Country Population (million) GDP per person Germany 82 44,000 USA 313 48,000 China 1,350 5,400 Britain 62 39,000 France 65 44,000 Canada 35 50,000
15.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute 5.4 Tourism and the economy
16.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Tourism and the economy • Tourism earns foreign exchange, to pay for imported goods and services. • Tourism provides jobs, in hotels and other businesses. • Tourism pays taxes which help pay for government services. • Tourism encourages governments to improve roads, airports and other infrastructures.
17.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Some problems with tourism Caribbean economies need to increase the benefits they gain from tourism. • Hotels often use imported foods and furnishings. Using local inputs could benefit businesses and employment. • Some hotels receive generous tax incentives, so contribute little to government expenses. • Cruise ships provide fewer economic benefits than land-based tourism.
18.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute 5.5 Careers in tourism
19.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Careers in tourism Tourism provides many career paths: • working in a hotel or established business • starting an independent business as an entrepreneur Most jobs in tourism require: • good inter-personal skills, to interact with customers, co-workers and managers • long hours of work, and a flexible approach
20.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Hotel careers Hotels provide jobs at many levels: • chief executive • managerial • professional • clerical, administrative • skilled • technical • semi-skilled, unskilled
21.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Training and qualifications • Jobs in tourism need a good general education. • All need a good standard of literacy and numeracy. • Specialist training institutions provide skills, such as food and beverage preparation or hotel reception. • Many jobs require a degree or professional qualification.
22.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Career openings 1. Make a list of jobs in a hotel. 2. What other established businesses provide jobs which are linked to tourism? 3. Make a list of small businesses which are linked to tourism.
23.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute 5.6 Tourism and the physical environment
24.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute The physical environment A large hotel may have a major impact on the environment through: • clearing vegetation • draining wetlands • using scarce supplies of fresh water • producing sewage • altering the marine environment
25.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Taking care of the environment A major hotel project requires a careful environmental impact study. Hotels can reduce their environmental impact, for example by: • using solar water heaters • organizing water sports to minimize reef damage • using recycled water for irrigation and cleaning • protecting existing trees and planting new ones
26.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Preserving historical sites • Tourism can provide the incentive to preserve historic sites such as the Cabrits National Park in Dominica. • Tourists pay an entrance fee and provide jobs for guides and drivers. • Dominicans visit to learn about their own heritage.
27.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute 5.7 Land use and beach access
28.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Land use and beach access • Tourists and local residents want easy access to beaches. • What legal measures should be taken to protect beach access?
29.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute 5.8 The social and cultural environment
30.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Social and cultural environment • In the 1950s and 1960s, only the very rich could afford Caribbean travel. • Tourists now come from every social group. • The cultural gap is less than it was before. • What impact does tourism now have on Caribbean culture and way of life?
31.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute 5.9 National and international policies
32.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute National policies for tourism Caribbean governments assist tourism by: • promoting investment • investing in airports, roads and other infrastructure • providing education • assisting with marketing • protecting the environment
33.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Agencies promoting tourism • National: ministries of tourism, tourist boards, hotel associations. • Regional: Caribbean Tourism Organisation, Caribbean Hotel and Tourism Association. • International agencies: World Tourism Organisation, donor agencies.
34.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute 5.10 Challenges for tourism
35.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Challenges for tourism • Competing destinations • Cruise ship competition • Finance for investment • Labour issues • Air access • Water supply • Marketing and research • Terrorism and crime
36.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute 5.11 Cooperation and technology
37.
© Oxford University
Press 2012: this may be reproduced for class use solely for the purchaser’s institute Cooperation and technology • Caricom countries can work together on tourism issues. • CTO and CTHA can promote the Caribbean as a single destination. • Airlines such as Caribbean Airline and LIAT connect Caribbean countries. • Tourists from the Caribbean visit other countries in the region.
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