The Power of 
Organizational Alignment 
By 
Norma Simons 
Performance Innovation LLC
Without Alignment 
• It is hard to get everyone 
moving in the same 
direction 
• There is a strong silo 
culture that gives way to 
sub-optimization 
• There are often conflicts 
across departmental 
boundaries 
• The organization is often 
resistant to change 
© 2012 Performance Innovation LLC
Types of Alignment 
Strategy 
Processes CCuussttoommeerrss 
PPeeooppllee 
The Challenge – 
maintaining both 
© 2012 Performance Innovation LLC
An Organization with 
Vision but Poor Alignment 
Gallop Poll of 11..77 wwoorrkkeerrss ffoouunndd tthhaatt 6677%% ccoouulldd 
nnoott aannsswweerr ““SSttrroonnggllyy aaggrreeee”” wwiitthh tthhee ssttaatteemmeenntt 
““II kknnooww wwhhaatt iiss eexxppeecctteedd ooff mmee aatt wwoorrkk”” 
““GGrreeaatt PPeerrffoorrmmaannccee iiss 11%% vviissiioonn aanndd 
9999%% AAlliiggnnmmeenntt”” 
JJiimm CCoolllliinnss,, aauutthhoorr ooff GGoooodd ttoo GGrreeaatt 
© 2012 Performance Innovation LLC
Reasons for Poor Alignment 
Poor Understanding of the Strategy 
Belief that a Strong Focus on “Quality” will 
Automatically yield Financial Performance 
Different Languages within the Company 
Poorly Selected Metrics 
Inability to Understand the Process of 
Alignment 
© 2012 Performance Innovation LLC
Importance of Alignment 
Waste Reduction 
 Strong Focus on What is Important 
Ease of Communication across the Organization 
Ability to Respond Quickly to changes in the 
external and internal environment 
 Improve Efficiency and Effectiveness in all 
Processes 
© 2012 Performance Innovation LLC
Alignment RReeqquuiirreess aa CClloossee--LLoooopp SSyysstteemm 
Strategy 
& 
Customer 
BBeeggiinn HHeerree 
Strategy & Customer 
•What market does 
my company serve? 
•What are the unique 
features of that 
market? 
•What products do 
we intend to offer 
•Who are the key 
customers? 
•What are their 
requirements and 
why? 
1 
(c) 2012 Performance Innovation 
LLC 
© 2012 Performance Innovation LLC
Alignment RReeqquuiirreess aa CClloossee--LLoooopp SSyysstteemm 
1 2 
Metrics 
Strategy 
& 
Customer 
BBeeggiinn HHeerree 
Metrics 
•Do measures relate 
to the strategy? 
•Do the metrics drive 
the financial 
performance? 
•Is the measure 
simple to define & 
communicate? 
•Will the measure 
provide a fast 
response? 
•Will the measure 
register small 
© 2012 Performance Innovation LLC changes?
Alignment RReeqquuiirreess aa CClloossee--LLoooopp SSyysstteemm 
Metrics 
Key 
Processes 
Strategy 
& 
Customer 
2 
BBeeggiinn HHeerree 
1 
3 
Key Processes 
•Identify critical 
customer 
requirements 
•Define & map 
processes 
•Determine 
measures for key 
processes 
•Measure, monitor 
results & recommend 
improvements 
© 2012 Performance Innovation LLC
Alignment RReeqquuiirreess aa CClloossee--LLoooopp SSyysstteemm 
Metrics 
Key 
Processes 
Strategy 
& 
Customer 
Deploy 
Metrics 
2 
BBeeggiinn HHeerree 
1 
4 
3 
Deploy Metrics 
•Review performance 
metrics selected 
•Select metrics for 
each sub-process 
•Select for each 
functional group 
•Ensure everyone is 
close to a measure 
that relates to the job 
being performed 
© 2012 Performance Innovation LLC
Alignment RReeqquuiirreess aa CClloossee--LLoooopp SSyysstteemm 
Metrics 
Key 
Processes 
Strategy 
Review 
& 
Respond 
& 
Customer 
Deploy 
Metrics 
2 
BBeeggiinn HHeerree 
1 
3 
4 
5 
Review & Respond 
•Establish a review 
system at each level 
•Ensure that people 
are held 
accountable for 
previous actions 
•Identify corrective 
actions to address 
unfavorable 
performance 
© 2012 Performance Innovation LLC
Alignment RReeqquuiirreess aa CClloossee--LLoooopp SSyysstteemm 
Metrics 
Key 
Processes 
Strategy 
Review 
& 
Respond 
& 
Customer 
Deploy 
Metrics 
2 
BBeeggiinn HHeerree 
1 
3 
4 
Review the 
company strategy 
and key customers 
and adjust as 
needed 
5 
© 2012 Performance Innovation LLC
Remember 
Alignment 
•is not static 
•is continuous 
•needs a close-loop system to be sustained 
© 2012 Performance Innovation LLC
For More information 
 Download the White Paper “ A Template for Organizational 
Alignment” 
 Contact the author 
Norma Simons 
Performance Innovation LLC 
norma@performance-innovation.com 
www.performance-innovation.com 
248 529 6701 
© 2012 Performance Innovation LLC

The Power of Organizational Alignment

  • 1.
    The Power of Organizational Alignment By Norma Simons Performance Innovation LLC
  • 2.
    Without Alignment •It is hard to get everyone moving in the same direction • There is a strong silo culture that gives way to sub-optimization • There are often conflicts across departmental boundaries • The organization is often resistant to change © 2012 Performance Innovation LLC
  • 3.
    Types of Alignment Strategy Processes CCuussttoommeerrss PPeeooppllee The Challenge – maintaining both © 2012 Performance Innovation LLC
  • 4.
    An Organization with Vision but Poor Alignment Gallop Poll of 11..77 wwoorrkkeerrss ffoouunndd tthhaatt 6677%% ccoouulldd nnoott aannsswweerr ““SSttrroonnggllyy aaggrreeee”” wwiitthh tthhee ssttaatteemmeenntt ““II kknnooww wwhhaatt iiss eexxppeecctteedd ooff mmee aatt wwoorrkk”” ““GGrreeaatt PPeerrffoorrmmaannccee iiss 11%% vviissiioonn aanndd 9999%% AAlliiggnnmmeenntt”” JJiimm CCoolllliinnss,, aauutthhoorr ooff GGoooodd ttoo GGrreeaatt © 2012 Performance Innovation LLC
  • 5.
    Reasons for PoorAlignment Poor Understanding of the Strategy Belief that a Strong Focus on “Quality” will Automatically yield Financial Performance Different Languages within the Company Poorly Selected Metrics Inability to Understand the Process of Alignment © 2012 Performance Innovation LLC
  • 6.
    Importance of Alignment Waste Reduction  Strong Focus on What is Important Ease of Communication across the Organization Ability to Respond Quickly to changes in the external and internal environment  Improve Efficiency and Effectiveness in all Processes © 2012 Performance Innovation LLC
  • 7.
    Alignment RReeqquuiirreess aaCClloossee--LLoooopp SSyysstteemm Strategy & Customer BBeeggiinn HHeerree Strategy & Customer •What market does my company serve? •What are the unique features of that market? •What products do we intend to offer •Who are the key customers? •What are their requirements and why? 1 (c) 2012 Performance Innovation LLC © 2012 Performance Innovation LLC
  • 8.
    Alignment RReeqquuiirreess aaCClloossee--LLoooopp SSyysstteemm 1 2 Metrics Strategy & Customer BBeeggiinn HHeerree Metrics •Do measures relate to the strategy? •Do the metrics drive the financial performance? •Is the measure simple to define & communicate? •Will the measure provide a fast response? •Will the measure register small © 2012 Performance Innovation LLC changes?
  • 9.
    Alignment RReeqquuiirreess aaCClloossee--LLoooopp SSyysstteemm Metrics Key Processes Strategy & Customer 2 BBeeggiinn HHeerree 1 3 Key Processes •Identify critical customer requirements •Define & map processes •Determine measures for key processes •Measure, monitor results & recommend improvements © 2012 Performance Innovation LLC
  • 10.
    Alignment RReeqquuiirreess aaCClloossee--LLoooopp SSyysstteemm Metrics Key Processes Strategy & Customer Deploy Metrics 2 BBeeggiinn HHeerree 1 4 3 Deploy Metrics •Review performance metrics selected •Select metrics for each sub-process •Select for each functional group •Ensure everyone is close to a measure that relates to the job being performed © 2012 Performance Innovation LLC
  • 11.
    Alignment RReeqquuiirreess aaCClloossee--LLoooopp SSyysstteemm Metrics Key Processes Strategy Review & Respond & Customer Deploy Metrics 2 BBeeggiinn HHeerree 1 3 4 5 Review & Respond •Establish a review system at each level •Ensure that people are held accountable for previous actions •Identify corrective actions to address unfavorable performance © 2012 Performance Innovation LLC
  • 12.
    Alignment RReeqquuiirreess aaCClloossee--LLoooopp SSyysstteemm Metrics Key Processes Strategy Review & Respond & Customer Deploy Metrics 2 BBeeggiinn HHeerree 1 3 4 Review the company strategy and key customers and adjust as needed 5 © 2012 Performance Innovation LLC
  • 13.
    Remember Alignment •isnot static •is continuous •needs a close-loop system to be sustained © 2012 Performance Innovation LLC
  • 14.
    For More information  Download the White Paper “ A Template for Organizational Alignment”  Contact the author Norma Simons Performance Innovation LLC norma@performance-innovation.com www.performance-innovation.com 248 529 6701 © 2012 Performance Innovation LLC