Many companies intrinsically ‘care’ about their own NPS, but they tend to survey their existing user base – often neglecting churned or past customers. And small business owners care about NPS (if not NPS, then the general opinion of a company) because they are faced with making business purchases decisions every day. And this is an important audience! There are 27.9 million small businesses in U.S. that collectively make up approximately 46% of our GDP. So, what are the best technologies that help SMBs "run the business of their business?"

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Authorize.Net is king of
payments in a .com era
3
No man in a yellow hat could
save this monkey from falling
a few branches
Google comes up #4 in SMBs’
search
American SMBs aren’t psycho:
“They’re Hip to Use Square”
Hootie Hoo! Hootsuite is no
longer an “Outkast”
2
SMBs give AMEX a couple
more “reward points”
SMBs are still buddies with
PayPal
SMBs find QuickBooks
INTUITive
GoDaddy remains the
patriarch of SMB websites
“Love” is a strong word, but
SMBs still “like” Facebook
WordPress proves “free”
doesn’t always mean “junk”
SMBs find Insightly’s CRM
platform delightful
2
Will Constant Contact’s NPS
remain “constant” after the
sale to EIG ?
Squarespace found a square
peg with SMBs
According to SMBs, Wix still
needs to be fixed
1
Weebly’s reputation among
SMBs is wobbly at best
SMBs want OnDeck to just
stay in the dugout
You figure a company with
“web” in their name would
be good with websites
According to SMBs, Yelp
doesn’t help. Just check their
stock performance
Copyright 2016 - Alignable, Inc. All Rights Reserved
Net Promoter, Net Promoter Score, and NPS are registered trademarks of Bain & Company Inc., Satmetrix Systems, Inc., and Fred Reichheld
Groupon? Yawn
Data represents running, cumulative report of SMB sentiment of vendors and providers from more than 6,000 ratings. Relative position changes from this
quarter to the prior quarter were generated from the 25% net new ratings added to the database in the quarter. Alignable members rated these brands on a
sliding scale from 0-10. NPS values calculated by subtracting percentage of detractors (brands rated 0-6) from percentage of promoters (brands rated 9-10).
If only Verizon had better
news on its horizon…
Almost enough ratings to be
on the official "books"
To Xfinity and beyond: Comcast
won't last unless they win
customer trust back
SMB Insights
SMB Trust Index
Q4 2015
Where Local Business Owners Connect
SM
Built from contributed ratings and reviews of more than 6,000 small business
owners across 7,000 communities in North America, helping hundreds of thousands
of their peers on Alignable to make more informed buying decisions.
SM
3
No man in a yellow hat could
save this monkey from falling
a few branches
In the money, but too early to
“checkout” for sure
Trending below “zero”, but
still time to shine
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