BUS/475 v10 Wk 1: Advanced Organizer BUS/475 v10 Page 2 of 3 Wk 1 Apply: Degree of AlignmentAdvanced Organizer Review the companies listed in the case studies portion of the textbook. Choose 1 of the companies to use for all weekly assessments. Complete the chart below with information provided in the textbook and other resources. Provide your analysis below the chart. Selected Organization: AlibabaDescribe the organization in the follow chart: Element Description Mission Alibaba Group’s mission is to make it easy to do business anywhere. Vision We aim to build the future infrastructure of commerce. We envision that our customers will meet, work and live at Alibaba, and that we will be a company that lasts at least 102 years. Values Customer First Teamwork Embrace Change Passion Integrity Commitment Structure While many people understand that Alibaba (BABA) is an online retailer similar to Amazon (AMZN) or eBay (EBAY), the company's business model is surprisingly different from the leading e-commerce businesses in the United States. Whereas Amazon is housed under one roof, Alibaba is divided into three core businesses: Alibaba Taobao Tmall All three of these e-commerce websites serve to connect various types of buyers and sellers, allowing Alibaba to act as a middleman in China's emerging e-commerce industry. Culture he Alibaba culture is about championing small businesses. We believe that a strong sense of shared values enables us to maintain a common company culture and community, no matter how large we grow. Analysis Based on your advanced organizer and further research, analyze the degree of alignment between what the organization is currently doing (actions) and their mission, vision, values, structure, and culture. Alibaba so far has been done great job, for China's yearly 24-hour 11/11 Global Shopping Festival reached 268.4 billion RMB. It defiantly made shopping much easier and faster. Now, doesn’t matter where you are, you can easy access Alibaba web to buy anything you want. If no clear organizational goal exists, it will be difficult to achieve outstanding company-wide results. Goal-setting allows staff in every department and division to make decisions with the long or short-term target in mind, and to achieve tangible results. The goal must be a vision that all can share, see and strive toward daily in every aspect of their roles and duties. There needs to be a vivid picture of success that all can relate to and be inspired by. Citations Access the Reference & Citation Generator for citation assistance. Culture and Values. (n.d.). Retrieved from https://www.alibabagroup.com/en/about/culture. Blystone, D. (2019, November 18). Understanding the Alibaba Business Model. Retrieved from https://www.investopedia.com/articles/investing/062315/understanding-alibabas-business-model.asp. Company Overview. (n.d.). Retrieved from https://www.alibabagroup.com/en/about/overview (n.d.). Retrieved from https://www.bizjournals.com/houst ...

1. BUS/475 v10
Wk 1: Advanced Organizer
BUS/475 v10
Page 2 of 3
Wk 1 Apply: Degree of AlignmentAdvanced Organizer
Review the companies listed in the case studies portion of the
textbook. Choose 1 of the companies to use for all weekly
assessments. Complete the chart below with information
provided in the textbook and other resources. Provide your
analysis below the chart.
Selected Organization: AlibabaDescribe the organization in the
follow chart:
Element
Description
Mission
Alibaba Group’s mission is to make it easy to do business
anywhere.
Vision
We aim to build the future infrastructure of commerce. We
envision that our customers will meet, work and live at Alibaba,
and that we will be a company that lasts at least 102 years.
Values
Customer First Teamwork Embrace Change Passion Integrity
Commitment
Structure
While many people understand that Alibaba (BABA) is an
online retailer similar to Amazon (AMZN) or eBay (EBAY), the
company's business model is surprisingly different from the
leading e-commerce businesses in the United States. Whereas
Amazon is housed under one roof, Alibaba is divided into three
core businesses:

2. Alibaba
Taobao
Tmall
All three of these e-commerce websites serve to connect various
types of buyers and sellers, allowing Alibaba to act as a
middleman in China's emerging e-commerce industry.
Culture
he Alibaba culture is about championing small businesses.
We believe that a strong sense of shared values enables us to
maintain a common company culture and community, no matter
how large we grow.
Analysis
Based on your advanced organizer and further research, analyze
the degree of alignment between what the organization is
currently doing (actions) and their mission, vision, values,
structure, and culture.
Alibaba so far has been done great job, for China's yearly 24-
hour 11/11 Global Shopping Festival reached 268.4 billion
RMB. It defiantly made shopping much easier and faster. Now,
doesn’t matter where you are, you can easy access Alibaba web
to buy anything you want.
If no clear organizational goal exists, it will be difficult to
achieve outstanding company-wide results. Goal-setting allows
staff in every department and division to make decisions with
the long or short-term target in mind, and to achieve tangible
results. The goal must be a vision that all can share, see and
strive toward daily in every aspect of their roles and duties.
There needs to be a vivid picture of success that all can relate to
and be inspired by.
Citations
Access the Reference & Citation Generator for citation
assistance.

3. Culture and Values. (n.d.). Retrieved from
https://www.alibabagroup.com/en/about/culture.
Blystone, D. (2019, November 18). Understanding the Alibaba
Business Model. Retrieved from
https://www.investopedia.com/articles/investing/062315/underst
anding-alibabas-business-model.asp.
Company Overview. (n.d.). Retrieved from
https://www.alibabagroup.com/en/about/overview
(n.d.). Retrieved from
https://www.bizjournals.com/houston/blog/2014/12/5-methods-
to-align-company-and-personal-goals.html.
Copyright 2019 by University of Phoenix. All rights reserved.
Copyright 2019 by University of Phoenix. All rights reserved.
SWOT ANALYSIS OF ALIBABA GROUP
Becoming No. One of the head of ecommerce and cloud players
of China. Yun (Jack) Ma is the funder of the company. The
company revenue and profits are unbelievable growing fast by
the active users. With such large business, Alibaba is limited
and mainly to China. Yun Ma is a very smart and breve man; he
leads his company invested and partnered many other brands to
find out a way to expend internationally in a speed. Of course,
ecommerce is the major source of revenue for Alibaba, also not
just in China also in overseas, is the strongest e-commerce
player. Even though, Alibaba still has many challenges ahead.
SWOT
Strengths –
So far, Alibaba leads the ecommerce and cloud player in
Mainland China. There is a major gap between itself and its
competitors. In the Chinese market, Ali has been created many
strong brands. Ali is mainly focus in mainland China, and also
invested other brands in Asian, Europe and Middle East. The
most revenue are generated from e-commerce.

4. Weaknesses –
Ali is started in mainland China, it really hard to expend outside
of the country. Although, the mainland China economy has been
doing very well, and the company has been remarkably
increased in the recent years, still growing overseas is
important. The research shows that the international revenue
just around 7%. Ali is mainly depending on the Chinese market.
Opportunities –
Ali has so many opportunities by expend its oversea business.
By investing in overseas and gaining a position in other Asian
and European business markets, Ali can also decrease the
dependence on the Chinese market. Technological invention
provides great opportunities of increase for Ali.
Threats –
The insensitivity of competition for Ali, not just Amazon, also
other e-commences. US-China relationship of trade issue is
posed another threat to Ali. Legal issues created by the
significantly increase users, how to protect the customers
information. Moreover, to become an international company,
involve into different business law which would be a big
challenge to Ali.
Conclusion –
To a better and faster grow, Ali needs to find its way to expand
the business more globally. Trying to diversify and reduce the
dependence from mainland China.
Running head: PROJECT METRIC
3

5. Project Metrics
Fei Williams
Why the opportunities/threats were selected and how they are
anticipated to impact the Company.
In any type of business, it is important to carry out SWOT
analysis before launching out any new projects. This enables
project managers to ascertain any areas that require
improvements. The opportunity in the SWOT analysis was
selected to help the project managers to enhance improvements
of the entire project. Consequently, it will lead to the efficiency
of carrying out activities in the organization. The threats were
identified to assist the Company to moderate any risks that are
linked with certain project tasks. Besides, the threats were also
identified to enhance optimization of the entire process.
Three Measurable Projective Objectives Based on SWOT
Analyses.
Project Objective
Project Manager
Project Coordinator
Project Evaluator
To focus on digital marketing for both local and global markets
for a period of about months.
C
R
I
To partner with other brands in the global market as well as
acquisition of the smaller brands that are based in China and
abroad for a period of about 1 year

6. C
A
C
To improve the technological infrastructure in operations of the
Company for a period of about 3 years
A
I
R
R: Responsible
A: Accountable
C: Consulted
I: Informed
Why the above Objectives are Essential for the Project.
The objectives are important for the Company because they will
offer guidance of all the activities done in the company. The
objectives will also enhance the effective use of the Company’s
resources. Besides, they will ignite the passion for creativity
and innovation in the Company. Furthermore, they will also act
as a benchmark for the Company to assess its progress in terms
of delivering the planned deliverables within the projected time.
Finally, the objectives will be utilized to monitor the schedule
of the Company’s projects to ascertain that the projects run as
they had been scheduled without having the need to extend the
schedule due to delays (Chen et al, 2019).
Metrics that will be used to evaluate the achievement of the
project objectives.
To evaluate the achievement of the objective about enhancing
digital marketing is done by observing the rate at which the
Company is gaining popularity in the global market (Zeng,
2018). Besides, it can be evaluated from the aspect of analyzing
whether the Company is making optimum use of the available
digital marketing channels to engage expand its market to

7. improve its customer coverage, within the stipulated time.
To evaluate the objective of the partnership with other brands as
well as acquiring some brands can be done by examining the
speed at which the Company grows (Wang et al, 2018).
Although the Alibaba Company is known to be growing very
fast, it is believed that when it will partner with other brands
and acquire some China-based brands, it will have a broader
gateway of revenue that it can use to expand its business into
new markets. Acquisition of other brands will also help the
Company to expand its business activities and offer access to
novel foundations of income.
To evaluate the objective of improving the technological
infrastructure in operations in the Company can be done by
observing the growth status of the Company. Improve d
technological adoption in the Company will also be marked by
the creation of new channels of business expansion and
extension of customer coverage (Niehues et al, 2018). Besides,
it will also be associated with the launch of stiff competition to
other e-commerce players like Amazon. Finally, it will be
associated with the commencement of innovation and research
centers in the Company that will demand an extra spending b
Company.
References
Chen, Q., Zhao, H., Li, W., Huang, P., & Ou, W. (2019).
Behavior Sequence Transformer for E-commerce
Recommendation in Alibaba. arXiv preprint arXiv:1905.06874.
Niehues, J., Cattoni, R., Stüker, S., Cettolo, M., Turchi, M., &
Federico, M. (2018, October). The IWSLT 2018 Evaluation
Campaign. In Proceedings of IWSLT.
Wang, J., Huang, P., Zhao, H., Zhang, Z., Zhao, B., & Lee, D.
L. (2018, July). Billion-scale commodity embedding for e-
commerce recommendation in alibaba. In Proceedings of the
24th ACM SIGKDD International Conference on Knowledge
Discovery & Data Mining (pp. 839-848). ACM.
Zeng, M. (2018). Smart Business: What Alibaba's Success

8. Reveals about the Future of Strategy. Harvard Business Press.
BUS/475v10
Project Plan
BUS/475 v10
Page 2 of 2
Wk 4 – Apply: Project Plan
Project Title: Project for Improving Technological
Infrastructures and BrandProject Objectives:
· To focus on digital marketing for both local and global
markets for a period of about months
· To partner with other brands in the global market as well as
acquisition of the smaller brands that are based in China and
abroad for a period of about 1 year
· To improve the technological infrastructure in operations of
the Company for a period of about 3 years
Operational Step
Responsible Person
Timeline
Assessing the company’s technological needs
Leo (Director, sales)
(2 weeks)
Identifying target emerging markets for the company

9. James (Project Manager)
(2 weeks)
Undertake marketing intelligence and research
Moses (Project Evaluator)
(3 weeks)
Gather feedback from customers on the organization’s strengths
and shortcomings
Philip Coordinator
(5 weeks)
Determine the top 5 locations and times to complete a pilot
study with your test market.
Operational Step
Responsible Person
Timeline
The sales data of the company indicates fairly high sales in
Europe and America with the highest sales being recorded in
part of Asia such as China. As such, prospects for expansion
will be based on the most vibrant market, which is China as this
will boost the company’s growth.
Edward
2 weeks
The most convenient locations to conduct desert taco pilot are
places with the highest recorded sales. They include: China,
India, America, South America, and the Middle East countries.
Edward
5 weeks
Social media communication will be conducted on in Face book,
Tweeter, and you Tube. The advertisements will be placed on
the company’s social media platforms and websites.
Advertisements will also be placed on other digital platforms
such as televisions and radios.
Lillian (Media Relations Manager)
6 weeks
The expected production volume is estimated based on the
input. On average, the production volume is expected to be

10. three times the input value. If the total value of the input is
$100,000, then the output will be $300,000.
Johnson
3 weeks
Estimate the required inventory and supply chain needs
necessary to support the pilot project
Operational Step
Responsible Person
Timeline
Performing supply chain integration in order to examine
critical components of business at a time when product design,
manufacture, and delivery undergo changes
Leo (Director, sales)
(3 weeks)
Identify the best performing supply chain companies and
vendors, including their prices, samples, and quality of
performance
James (Project Manager)
(4 weeks)
Overseeing the flow of products and information, including
tracking transportation from raw materials to their respective
outlets
Moses (Project Evaluator)
(4 weeks)
Assessing the quality of commodities that have been supplied
by vendors or suppliers
Philip Coordinator
(5 weeks)
Copyright 2019 by University of Phoenix. All rights reserved.
Copyright 2019 by University of Phoenix. All rights reserved.