Storytelling vs. Storydoing™
Taking storytelling to the next level
Rosemarie Ryan, Co-Founder & Co-CEO, co:
Visit http://www.4astransformation.com for more information.
Keynote Address with American Express CMO: Igniting Growth
John Hayes, CMO, American Express
Visit http://www.4astransformation.com/ for more information.
Jonah Berger, PhD, Marketing Professor, The Wharton School at the University of Pennsylvania and author of Contagious: Why Things Catch On, presents at the 4A's Strategy Festival 2014, Monday October 6, 2014 in Chicago.
Storytelling vs. Storydoing™
Taking storytelling to the next level
Rosemarie Ryan, Co-Founder & Co-CEO, co:
Visit http://www.4astransformation.com for more information.
Keynote Address with American Express CMO: Igniting Growth
John Hayes, CMO, American Express
Visit http://www.4astransformation.com/ for more information.
Jonah Berger, PhD, Marketing Professor, The Wharton School at the University of Pennsylvania and author of Contagious: Why Things Catch On, presents at the 4A's Strategy Festival 2014, Monday October 6, 2014 in Chicago.
Theo Forbath's presentation during the Strategy & Innovation session at 4A's Strategy Festival 2013. He is the VP, Innovation Strategy for Frog Design. More info at http://www.4asstrategyfestival.com/
I did a talk to the IPA on developing your own planning style. I asked a bunch of planners I rated to describe their planning style which was rather interesting. So here is the bits of the presentation that quote different planners talking about this.
A presentation originally given at a Thinkbox conference on the marketing industry trying to make shit happen a little less often - especially when it comes to Social. Apologies that as per ususal the slides are a presentation and so difficult to decipher.
Eliza Esquivel, VP Global Brand Strategy, Mondelez International presents "Exploring Planning's Future at 4A's Strategy Festival 2014, Monday October 6, 2014 in Chicago, IL.
Illustration - area of trapezoid (Norwegian).
This was one of many animations I did for visualising the area formulas in elementary geometry. Unfortunately, they don't transform very well from powerpoint to slideshare.net...
Kendra Salvatore's Jay Chiat Award case study about the Cole Haan Chelsea Pump and social campaign. She is a strategist at BBH. More info at http://www.4asstrategyfestival.com/
Visualizing the Area of a Trapezoid Formula - Deriving the Algebraic FormulaKyle Pearce
Don't just just the formula; learn how the formula came to be! What better way to do that than by watching an animation that helps you visualize where the algebraic formula for finding the area of a trapezoid comes from?
In a competitive world where all the products look alike, creativity can create the conditions to differentiate your business in the market.
Still today ignored by many large corporations, the creative process can create new business or help your company increase market share.
Table of Contents:
- Lessons from the Third World
- How to generate new ideas?
- Think outside the box
- Lateral thinking
- Generating ideas within a given market
- Generating Breakthrough ideas
- Reverse Brainstorming
- Best Practices for Companies
15th Jeddah Marketing Club (Lean Marketing Creativity) by Dr. Haytham IbrahimMahmoud Bahgat
15th Jeddah Marketing Club (Lean Marketing Creativity) by Dr. Haytham Ibrahim
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
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Join now
*Marketing Club Facebook Page*
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*Marketing Club Facebook Group*
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*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
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لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.TheLegendary.info*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
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Theo Forbath's presentation during the Strategy & Innovation session at 4A's Strategy Festival 2013. He is the VP, Innovation Strategy for Frog Design. More info at http://www.4asstrategyfestival.com/
I did a talk to the IPA on developing your own planning style. I asked a bunch of planners I rated to describe their planning style which was rather interesting. So here is the bits of the presentation that quote different planners talking about this.
A presentation originally given at a Thinkbox conference on the marketing industry trying to make shit happen a little less often - especially when it comes to Social. Apologies that as per ususal the slides are a presentation and so difficult to decipher.
Eliza Esquivel, VP Global Brand Strategy, Mondelez International presents "Exploring Planning's Future at 4A's Strategy Festival 2014, Monday October 6, 2014 in Chicago, IL.
Illustration - area of trapezoid (Norwegian).
This was one of many animations I did for visualising the area formulas in elementary geometry. Unfortunately, they don't transform very well from powerpoint to slideshare.net...
Kendra Salvatore's Jay Chiat Award case study about the Cole Haan Chelsea Pump and social campaign. She is a strategist at BBH. More info at http://www.4asstrategyfestival.com/
Visualizing the Area of a Trapezoid Formula - Deriving the Algebraic FormulaKyle Pearce
Don't just just the formula; learn how the formula came to be! What better way to do that than by watching an animation that helps you visualize where the algebraic formula for finding the area of a trapezoid comes from?
In a competitive world where all the products look alike, creativity can create the conditions to differentiate your business in the market.
Still today ignored by many large corporations, the creative process can create new business or help your company increase market share.
Table of Contents:
- Lessons from the Third World
- How to generate new ideas?
- Think outside the box
- Lateral thinking
- Generating ideas within a given market
- Generating Breakthrough ideas
- Reverse Brainstorming
- Best Practices for Companies
15th Jeddah Marketing Club (Lean Marketing Creativity) by Dr. Haytham IbrahimMahmoud Bahgat
15th Jeddah Marketing Club (Lean Marketing Creativity) by Dr. Haytham Ibrahim
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.TheLegendary.info*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.Net*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
Startup Business Models for Tech Startups - 2013Andrew Scott
Presented at Technopol May 2013 by @andrewjscott, discussing business models and the need to solve a BIG problem for your customer to succeed as a startup. Also covers lean methodology, business model canvas, lean canvas and basic investment or venture and angel funding lessons.
Presentation by Christopher Fahey (http://www.behaviordesign.com & http://www.graphpaper.com) about the history and uses of "style" as a component of design innovation, specifically with respect to interaction design.
The Advent of Social Video: What Content Creators Need to Know, presentation deck, Jan Rezab, CEO and Founder, Socialbakers, at Transformation 2015, Austin, Tx.
Fireside Chat with Media Company CEO
Media company CEO on vision, leadership, building and re-imagining business in a digital- and technology-enabled world.
with Lori Hiltz, CEO, Havas Media, NA
Innovations in Measurement and Application of Insights, panel discussion at 4A's Transformation 2015, Austin, TX.
Artie Bulgrin, ESPN's presentation deck.
Time Inc. Panel on the Evolution of Publishing:
Bridging the Divide Between Native Advertising and Editorial
(panel discussion)
Moderated by Matt Bean, Senior VP, Editorial Innovation, Time Inc. Matt's presentation at 4A's Transformation 2015, Austin, TX.
Mobile Now: Showcasing Best-in-Class Uses & Innovations
Jeff Jenkins, Director of Digital Experience & E-Commerce, Taco Bell/Yum! Brands presents at 4A's Transformation 2015 in Austin, TX.
Bridging Content and Commerce and What That Means for Brands, Ben Lerer, CEO and Co-founder, Thrillist Media Group presents at 4A's Transformation 2015, Austin, TX.
Kevin Knight, Head of Agency and Brand Strategy, Pinterest presents at 4A's Transformation 2015 as part of " Creating Innovative Brand Experiences on Social Media" in Austin, TX
Who Owns Content Creation?
As marketers rely more and more on branded content, what are they looking for? And
are agencies or media brands taking the lead?
Elena Sukacheva, Managing Director of Global Content Solutions Group, The Economist Group, part of a panel discussion at 4A's Transformation 2015, Austin, TX.
Top-to-Top Interview
Todd Pendleton, CMO, Samsung Telecommunications America
Michael Nyman, Chairman & CEO, PMK•BNC
Visit http://www.4astransformation.com for more information.
Zenith Media Presentation: Using Online Data to Inform TV Strategy
Speakers:
Introduction: Justin Evans, Chief Strategy Officer, Collective
Presenters:
John Nitti, President, Activation at ZenithOptimedia (speaker)
John Nuding, SVP, Director of Research at Zenith Media (speaker)
Visit http://www.4astransformation.com for more information.
Transforming Out of Home
François de Gaspé Beaubien, Chairman & Chief Coaching Officer, Zoom Media
Visit http://www.4astransformation.com for more information.
More from American Association of Advertising Agencies (20)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
3. If I had only one hour to save
the world, I would spend fiftyfive minutes defining the
problem, and only five
minutes finding the solution.
–
Einstein
Hi ladies and gentleman, my presentation is called Unless, lets dive right in.
Because to understand how to provide something, we need to know what it is, and where it comes from.
A good blueprint for the way I approached the issue, and what we’re really talking about here is value and how to provide it
Because to understand how to provide something, we need to know what it is, and where it comes from.
Three levelsPerceptions shallowest – handbagUtility – serves a purpose or finctions as a tool. Paper towel and has perception of valueRarity – derives its value from the fact that its irreplaceable. The first automobile.
Three levelsPerceptions shallowest – handbagUtility – serves a purpose or functions as a tool. Paper towel and has perception of valueRarity – derives its value from the fact that its irreplaceable. The first automobile.
Level I: PerceptionShallow way to create valueLeast control over the big pictureLittle opportunity to change the nature of productMajority of marketing. Convince/Persuade. Branding. It’shttp://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html?quote=567Fashion + Rory + Cast Iron1813 Prussia – to chip in against a war with France to chip in Jewelry. For the next 50 years it became the jewelry of those with the most status because it was badge of their sacrifice for the nation.
Level I: PerceptionShallow way to create valueLeast control over the big pictureLittle opportunity to change the nature of productMajority of marketing. Convince/Persuade. Branding. It’shttp://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html?quote=567Fashion + Rory + Cast Iron1813 Prussia – to chip in against a war with France to chip in Jewelry. For the next 50 years it became the jewelry of those with the most status because it was badge of their sacrifice for the nation.
Level II: UtilityValue comes from solving a problem. Tool like a hammer. Functionality and perception of functionality baked inMore control over the product itself.But many ways to skin a cat. Some equal some better – mp3 playerSpill and its relation to a paper towel to illustrate the interweaving of perception and utility.Spilled Milk > Subset of Options (Cleans and has the perception of cleaning) Value in the subset comes from the utility of all, but likely one will outperform the others. Let’s say paper towelsTowelRagNapkinPaper Towel Subset of brands of paper towel (choices we make daily and where perception plays role based on branding bc utility between them is marginal)
Level II: UtilityValue comes from solving a problem. Tool like a hammer. Functionality and perception of functionality baked inMore control over the product itself.But many ways to skin a cat. Some equal some better – mp3 playerSpill and its relation to a paper towel to illustrate the interweaving of perception and utility.Spilled Milk > Subset of Options (Cleans and has the perception of cleaning) Value in the subset comes from the utility of all, but likely one will outperform the others. Let’s say paper towelsTowelRagNapkinPaper Towel Subset of brands of paper towel (choices we make daily and where perception plays role based on branding bc utility between them is marginal)
Level III: RarityTranscends the first two levelsPerceived as valuableServes its function best. Highest utility.The highest form is something that is irreplaceable. Can’t be replicated.Truly genius ideas, crowned jewels, music (why so few make it) True invention begins in rarity and cascades to utility then to perception.The automobile between 1900 and now.3D printing / Additive manufacturing.Full control over the product from beginning to end.Sometimes people don’t know they want it.““If I had asked people what they wanted, they would have said faster horses.” ― Henry Ford.
Level III: RarityTranscends the first two levelsPerceived as valuableServes its function best. Highest utility.The highest form is something that is irreplaceable. Can’t be replicated. Easy go to here is diamonds but Truly genius ideas, crowned jewels, music (why so few make it)3D printing / Additive manufacturing.Full control over the product from beginning to end.Sometimes people don’t know they want it.““If I had asked people what they wanted, they would have said faster horses.” ― Henry Ford.http://adage.com/article/agency-news/3-d-printing-firm-makerbot-droga5-s-newest-client/244781/
Automobile.Flatscreens.Seeing now with Makerbots and droga, congrats. Bridging the gap from rarity to utility as we speak. As ford will tell you, being the first to breach attainability makes you a powerful player.
Three pronged issue. With Clients, Creatives, Accounts
Three pronged issue. With Clients, Creatives, Accounts
This is where we get into the theme of the presentation. Unless. Back to the handbag example. The client here is saying, “a bag’s a bag.” Strategy costs me a lot of extra time and money, but only creates a marginal difference in the work. The wonder if the time/resources are really evident in the work.
This is where we get into the theme of the presentation. Unless. Back to the handbag example. The client here is saying, “a bag’s a bag.” BUT IT ISN’T.
Change the perception clients have toward strategy. Make it worth their while, which seems obvious but it goes deeper.
And brings utility to the creative mindset. It brings them to a place they could not have gotten without the nugget or guidance that goes along with it.It becomes a tool they can use to make the work better and their clients happier.
How to achieve these elements in the realm of planning?Can’t be afraid to dive head first down the rabbit hole.Story of Rob Campbell and the car theives.
How to achieve these elements in the realm of planning?Can’t be afraid to dive head first down the rabbit hole. But what does that mean. Perceptoion. Utility. And Rarity.Story of Rob Campbell and the car theives. 5:30Anecdotes come in both historic and modern.Authenticity and milennials
Because to understand how to provide something, we need to know what it is, and where it comes from.And now that you understand the problem, I rare insights = does this bring the creative teams/client to some white space.If we can think like with this filter, and pursue rare insights with this knowledge, not as individual strategists, but as a strategy community, we can create an entirely new industry landscape. A landscape where clients come to shops for their strategy first. Where creativity and strategy are intertwined because one without the other is lunacy. USE THIS TO YOUR ADVANTAGE. NOW THAT YOU UNDERSTAND THE NATURE OF VALUE, YOU UNDERSTAND THE NATURE OF EVERYTHING VALUABLE, AND IN TURN, CAN TAKE THE NECESSARY STEPS TO TRANSFORM YOUR WORK INTO ITS MOST VALUABLE FORM FOR YOUR ENVIRONMENT.Value can cascade means that by solving the deepest of the issues, we can solve all the issues. An invaluable insights inherently brings value to a creative team, which in turn makes a measurable difference in the end work, changing the perception of