Kevin Knight, Head of Agency and Brand Strategy, Pinterest presents at 4A's Transformation 2015 as part of " Creating Innovative Brand Experiences on Social Media" in Austin, TX
For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
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with Lori Hiltz, CEO, Havas Media, NA
Innovations in Measurement and Application of Insights, panel discussion at 4A's Transformation 2015, Austin, TX.
Artie Bulgrin, ESPN's presentation deck.
Time Inc. Panel on the Evolution of Publishing:
Bridging the Divide Between Native Advertising and Editorial
(panel discussion)
Moderated by Matt Bean, Senior VP, Editorial Innovation, Time Inc. Matt's presentation at 4A's Transformation 2015, Austin, TX.
Mobile Now: Showcasing Best-in-Class Uses & Innovations
Jeff Jenkins, Director of Digital Experience & E-Commerce, Taco Bell/Yum! Brands presents at 4A's Transformation 2015 in Austin, TX.
Bridging Content and Commerce and What That Means for Brands, Ben Lerer, CEO and Co-founder, Thrillist Media Group presents at 4A's Transformation 2015, Austin, TX.
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are agencies or media brands taking the lead?
Elena Sukacheva, Managing Director of Global Content Solutions Group, The Economist Group, part of a panel discussion at 4A's Transformation 2015, Austin, TX.
Jonah Berger, PhD, Marketing Professor, The Wharton School at the University of Pennsylvania and author of Contagious: Why Things Catch On, presents at the 4A's Strategy Festival 2014, Monday October 6, 2014 in Chicago.
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Storytelling vs. Storydoing™
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Rosemarie Ryan, Co-Founder & Co-CEO, co:
Visit http://www.4astransformation.com for more information.
Top-to-Top Interview
Todd Pendleton, CMO, Samsung Telecommunications America
Michael Nyman, Chairman & CEO, PMK•BNC
Visit http://www.4astransformation.com for more information.
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Presenters:
John Nitti, President, Activation at ZenithOptimedia (speaker)
John Nuding, SVP, Director of Research at Zenith Media (speaker)
Visit http://www.4astransformation.com for more information.
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About the Speaker
===============
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5. Your most coveted audiences are planning the future.
Life events Entertainment Fashion Travel Auto
Health &
Wellness
Tech & Telco Food Finance Beauty
NOTE: Take a moment to get a read of the room.
Ask the audience how many people use Pinterest?
If they do – proceed
If they don’t – do the demo
SCRIPT
“Pinterest is about the future. It is the only platform whose vision is forward facing. It is not about sharing the past or reading about the present. It is about writing your own, personal narrative - where you want to take yourself. Influenced by those with similar goals, interests & needs.”
SCRIPT:
“Pinning is a prelude, showing us how Pinners are planning and organizing their lives. Every Pin is intentional, but more importantly, every Pin is a signal. From getting ready for a newborn to saving for a new smartphone, Pinners are raising their hands -- letting us know what they care about, what they will be doing, and what they will be buying.”
SCRIPT:
“As you can see, our pinners futures are broad & distinct. From marriage to a weekend movie. From buying a car to buying a new shampoo. From getting ready for retirement to saving for the next smartphone. Pinners are planning EVERY aspect of their future.”
NOTE: Can be customized by client based on your vertical.
SCRIPT:
“For marketers, all this future planning sets Pinterest apart from other platforms. No where else are consumers as emphatically and authentically declaring their commercial intent. No where else are marketers as integral and organic to the experience.”
SCRIPT:
“Not only is your brand welcome, but it’s essential. 2/3 of all content on Pinterest is Pinned from brand sites. Without brands - without your brand - there is no Pinterest.”
SCRIPT:
“By promoting your brand you can tap into this mindset, reaching the right audience, with the right message at the right time.”
NOTE: You can customize the Pin screen by client. Show the Pin in a feed view on mobile.
SCRIPT:
“Our pinners’ future orientation also allows you to learn more about your brand from them.”
NOTE: You can customize the Pin screen and boards by client. The phone screen should be the Pin close-up view from the previous feed view. Show a variety of use cases when showing the boards.
SCRIPT:
“Taking advantage of what is in effect the world’s largest, most actionable focus group. Pinners are telling you the best way to message your brand - if it’s loved, enjoyed, relevant. They are showing you how to organize your products and services into their lives. They are planning how to use your product and if there is demand for you to bring them something new.”
NOTE: Use the same boards used in the previous slide. Show a variety of use cases when showing the boards.