The document discusses advertising and planning. It notes that government, businesses, and causes still pay for creativity and revelation from advertising agencies. It also contains brief reflections on the need for transformational thinking rather than just incremental changes, and making a meaningful impact through work.

1. Advertising and planning
sitting in a tree
K.I.S.S.I.N.G.
Richard Huntington
Tuesday, 6 March 2012

2. Tuesday, 6 March 2012

3. Tuesday, 6 March 2012

4. I am addicted to advertising
Tuesday, 6 March 2012

5. Tuesday, 6 March 2012

6. No one is saying we have
a monopoly on ideas
Tuesday, 6 March 2012

7. Tuesday, 6 March 2012

8. Tuesday, 6 March 2012

9. We are bloody good at
creating conceptual ideas that
change the fortunes of
businesses
Tuesday, 6 March 2012

10. The World’s favourite airline
Vorsprung durch technik
The fourth emergency service
You know when you’ve been Tangoed
The future’s bright, the future’s Orange
The lynx effect
118 118
The power of dreams
Compare the Meerkat
Glass and a half productions
Good food deserves Lurpak
Life’s for sharing
Tuesday, 6 March 2012

11. Government, businesses and
causes still want to pay us for
two things
Tuesday, 6 March 2012

12. Creativity
Tuesday, 6 March 2012

13. Revelation
Tuesday, 6 March 2012

14. Hit a kid at 40mph and there is an 80%
chance they’ll die, hit them at 30 and
there is an 80% chance they’ll live
Tuesday, 6 March 2012

15. Hate
can be a force for good
Tuesday, 6 March 2012

16. Transformational thinking
Tuesday, 6 March 2012

17. Five notes to selves
Tuesday, 6 March 2012

18. One.
Remember no one needs us
Tuesday, 6 March 2012

19. Two.
Planning is planning is
planning
Tuesday, 6 March 2012

20. Three.
Get back to real problem
solving not window dressing
Tuesday, 6 March 2012

21. Four.
Transform don’t just tinker
Tuesday, 6 March 2012

22. Five.
The future of planning is
what you make it
Tuesday, 6 March 2012

23. “Make a dent in
the universe”
Tuesday, 6 March 2012