My chat on Antiplanning for the Inspire! section of 4A's Strategy Festival 2013. AUDIO FROM STRATEGY FESTIVAL IN NASHVILLE INCLUDED

1. antiplanning
@hsaracho #antiplanning
2013 Strategy Festival, Nashville

2. my aim
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3. double value
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4. creative ammo
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5. value projected outwards
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6. culture
structure
process
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7. value channeled inwards
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8. dark matter matters
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9. antifragile
mindset
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10. antifragile:
things
that gain
from disorder
@hsaracho #antiplanning

11. fragile
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12. robust
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13. applied stress
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14. this is antifragile
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15. antiplanning
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16. CAO
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17. antiplanners
to help make agencies stronger
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18. @hsaracho #antiplanning

19. will happen
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20. how?
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21. 5 principles for
antiplanning
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22. 1. antiplanners change the plan
@hsaracho #antiplanning

23. 1. antiplanners change the plan
2. antiplanners specialise in nothing at all
@hsaracho #antiplanning

24. “A human being should be able to change a diaper, plan an
invasion, butcher a hog, conn a ship, design a building,
write a sonnet, balance accounts, build a wall, set a bone,
comfort the dying, take orders, give orders, cooperate, act
alone, solve equations, analyse a new problem, pitch
manure, program a computer, cook a tasty meal, fight
efficiently, die gallantly”
Robert A. Heinlein
@hsaracho #antiplanning

25. 1. antiplanners change the plan
2. antiplanners specialise in nothing at all
3. antiplanners are annoyed and annoying
@hsaracho #antiplanning

26. 1. antiplanners change the plan
2. antiplanners specialise in nothing at all
3. antiplanners are annoyed and annoying
4. antiplanners don´t like shortcuts
@hsaracho #antiplanning

27. 1. antiplanners change the plan
2. antiplanners specialise in nothing at all
3. antiplanners are annoyed and annoying
4. antiplanners don´t like shortcuts
5. antiplanners act as agency insurance
@hsaracho #antiplanning

28. “I think you are a great deal better at advising and
promoting your clients than you are at directing yourselves.
And I’m not at all sure you give nearly enough thought to
the future”
Martin Sorrell – Beans and Pearls 1996
@hsaracho #antiplanning

29. who?
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30. fragile
antifragile
@hsaracho #antiplanning

31. S.H.S.F
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32. @hsaracho #antiplanning

33. selective randomness and friendly chaos
Vs.
generalist randomness and enemy chaos
@hsaracho #antiplanning

34. not easy
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35. place ourselves constantly
out of our comfort zone
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36. destabilizing
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37. thank you mr taleb
@hsaracho #antiplanning

38. muchas
gracias
@hsaracho #antiplanning