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Shit happens…
but we could all do a lot less of it	

Richard Huntington, Saatchi  Saatchi
Three cardinal sins
Treating social media with
disrespect
Five crimes against social
1	

   Bribing people	

       to like you
The clue is in the name
Chronically
2	

   inane content
3	

   Asking people to do stuff we
       would never do ourselves
The law of unspecial
Thinking interaction is the
4	

   holy grail of participation
Has it ever made you cry?
Has it ever made you cry?
5	

   Believing earned media is a
       panacea for all marketing ills
Earned media is not easy and
rarely cheap
Thank you

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