4A's Strategy Festival 2014, Jonah Berger, author of Contagious: Why Things Catch On

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American Association of Advertising Agencies

Jonah Berger, PhD, Marketing Professor, The Wharton School at the University of Pennsylvania and author of Contagious: Why Things Catch On, presents at the 4A's Strategy Festival 2014, Monday October 6, 2014 in Chicago.

4A's Strategy Festival 2014, Jonah Berger, author of Contagious: Why Things Catch On

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Jonah Berger, author of “Contagious: Why Things Catch On,” shows how to use social influence to spread ideas and create viral traction for your next marketing campaign.

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