The document provides guidelines for employees of Ajax on using social media both professionally and personally. It advises that professionally, employees should prioritize representing Ajax's brand and interests over other audiences. They should follow Ajax's voice and messaging strategies while avoiding mistakes that reflect poorly on the company. Personally, employees are encouraged to be authentic and share aspects of their true selves and lives, but should avoid tagging others or discussing politics, religion, or other sensitive topics that could undermine their credibility. The guidelines aim to help employees successfully promote Ajax's interests while expressing themselves individually.

1. The Ajax Guidelines
The question is not whether you are representing Ajax or not, because in today’s world, you’re always representing the
company… just like you’re always representing your family or your alma mater. The question is, does this situation
require a professional protocol or a personal one? And how should you adjust? The following should help:
When a professional protocol applies When a personal protocol applies
Be all things to all people? Probably a Again, trying to be all things to all
bad idea. If you find yourself caught people? Bad idea. One of the things
between multiple audiences, prioritize that makes Ajax great is the diversity
people who “own” the brand (or of personality within our walls. Be
Audience employer brand) for their company. true to yourself and “Let your freak
In terms of industries, media, financial flag fly,” as Joe Gerstandt would say.
services, staffing/recruiting, and (Worth looking him up, btw.)
software/tech get first dibs.
You’re a part of a bigger whole. Follow The person you are was good enough
the Ajax voice so we can leverage to get you hired, so keep it going! Be
Personality one another. When in doubt, be you. Follow nobody.
straightforward.
We’ll make ‘em, we’ll own ‘em. Just Your mistakes are just about the only
remember that it’s me on the line at the thing you will ever create that others
end of the day. If you make a mistake won’t try to take credit for. Make them,
Mistakes trying to do what’s right for Ajax, I’ve learn from them, apologize for them,
got your back. If you put yourself above and move forward.
the company and get caught, I won’t
have your sleepless night.
We’ve got a plan and we stick to it. Having Use Buffer. Don’t send edgy content
a designated individual coordinating like “This city is boring” on the heels
and facilitating posts ensures that we of an airport check in. And really
can be nimble, responsive and inclusive watch yourself during work hours.
Timing without getting sidetracked from our One former employee rescheduled
message. So if you’ve got something to a client call and then tweeted from
say, let’s get your message queued up! a hair salon during the original call
One thing, though: bring your best. time. The client was pissed. So was I.
This is big dog country. She’s not here anymore.
Ajax speaks about Workforce Marketing. You make movies? Play drums?
This includes subtopics of branding/ Entertain? Volunteer at your local pet
messaging, change management, shelter? Bring the awesome, let’s hear
alignment, internal communications, about it! You love your work at Ajax?
Content marketing, sales, recruiting, HR, org Then get profersonal™ and share that,
design, and framing. too! If it’s a part of who you are, then
share it! If work is a minor subplot in
your life, then don’t! Whoever you are,
be the whole you!

2. When a professional protocol applies When a personal protocol applies
Never. Better safe than sorry! The commercial about the woman
who’s friends ostracize her for posting
Tagging photos from their Vegas trip? Dead on.
others Make people look good. There should
be events in your life you wish you
could post about… but don’t.
Politics. Religion. Sex. Negativity. Keep in mind that it’s very difficult
Profile photos with alcohol (album to “unhear” certain messages. If
Verboten photos OK, just don’t tag them). you share anything that impairs
Jokes at others’ expense. Narcissism. your ability to be taken seriously
by clients, that’s something the
company has to consider.
Demonstrate expertise. Introduce To paraphrase Chuck D: stand for
people to Workforce Marketing. Make something, lest you fall for anything.
others feel good about themselves. I’ll stand behind you. I’ll help you
amplify your brand. Not because I like
Goals you, which I probably do if you work
here. But because a better you is better
for Ajax, better for your coworkers,
and mostly better for yourself. And I’ll
always stand for people working to
make themselves and others better.
Fight no one. There’s no upside in Fight no one. There’s no upside in
Addressing arguing. Remember: “Never wrestle a arguing. Remember: “Never wrestle a
problems pig. You both get muddy and the pig pig. You both get muddy and the pig
enjoys it.” enjoys it.”
The bottom line: I want you to set
yourself up for success. When you
look good, we all look good.
©2013 Ajax Workforce Marketing