Workforce Marketing helps employees represent a company's brand authentically to their networks, improving marketing reach. Only 15% of employees understand their company's brand. It also helps recruiters attract higher quality candidates by consistently communicating the company's image. Additionally, it drives sales results by ensuring the sales team is prepared to engage prospects already familiar with the brand through employee networks. Workforce Marketing aligns internal and external communications to amplify a company's message through its most important advocates: its employees.