Airtel - Branding
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Bharti Airtel launched cellular services in India in 1995 and has since expanded to multiple regions. It has grown through joint ventures, including with SingTel and British Telecom. Airtel offers cellular and home services, and has launched products like Airtel Blackberry and Airtel Digital TV. Its vision is to provide global telecom services and delight customers.
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Airtel Branding Strategies
Airtel has strategically repositioned and communicated its brand over time to target different customer segments as the market evolved:
1) It launched in 1995 targeting wealthy customers but later repositioned as a "brand for the masses" to target the growing middle class.
2) Subsequent repositionings targeted youth and positioned Airtel as a lifestyle brand reflecting emotions.
3) Airtel strengthened its brand through high profile partnerships, sponsorships, iconic jingles, and national campaigns communicating care and connection to customers.
Airtel Brand Profile Report | Marketing-1 Project
Bharti Airtel is a leading global telecommunications company with operations in 20 countries across Asia and Africa. It has over 300 million customers, making it among the top 4 mobile service providers globally. Airtel offers mobile and fixed-line services, broadband, DTH, enterprise services, and digital TV to retail and business customers. It has a wide range of promotional campaigns focusing on connectivity, entertainment, and networking. Airtel aims to enrich customers' lives through an exceptional experience and innovative products and services.
Airtel – Positioning and Repositioning
Bharti Airtel began as a manufacturer of telephone equipment in the 1980s and entered the telecom industry in the 1990s. It launched cellular services under the Airtel brand in the premium segment targeting elite customers. Increased competition in the 2000s from new entrants led Airtel to reposition itself by targeting a wider customer base through regional campaigns and attractive pricing. It rebranded with the tagline "Express Yourself" and changed its logo to appear more energetic. Airtel continued gaining market share through innovative services and repositioned again in 2010 with a new modern logo as it targeted tech-savvy youth. Airtel has become one of the largest mobile operators globally through strategic positioning and
Brand Airtel
1. Bharti Airtel is India's largest cellular service provider, known for its service and for being the first to set up cellular showrooms and install a second mobile switching center.
2. Airtel has changed its taglines and positioning over time from "Power to Keep in Touch" to "Touch Tomorrow" to "Live Every Moment" to its current tagline "Express Yourself" to target different customer segments as the cellular market developed.
3. Airtel positions itself as an aspirational lifestyle brand through its branding, advertising, celebrity endorsements, and consistent brand recognition through its signature tune.
Airtel Branding –A Case Study
its a case study on telecom branding.i have taken the example of airtel and its journey from 1995-2009..
Airtel brand evolution
Project A aims to study changes in brand identity that have taken place at Airtel over time. Airtel was originally launched in 1995 with a focus on elite customers indicated by its black logo and "Power to Keep in Touch" tagline. Over time, Airtel expanded its target market and introduced a red logo in 2000 and taglines like "Touch Tomorrow" and "Live Every Moment" to appeal to more customers. Airtel's brand identity has evolved significantly through new taglines, advertising campaigns, and brand ambassadors to establish itself as a leader in India's telecom market.
Airtel brand analysis
Bharti Airtel Limited, commonly known as Airtel, is the largest telecommunications company in India and operates in 20 countries across Asia and Africa. Airtel offers mobile, fixed line, broadband, and television services under the Airtel brand. Over the years, Airtel has focused on establishing an emotional connection with customers through impactful advertising campaigns featuring top celebrities and music by A.R. Rahman. Airtel's consistent brand messaging across media and emphasis on values rather than just products have helped make it one of the most recognized brands in India.
Airtel Ad Analysis (Har Ek Friend Zaroori Hota Hai)
Airtel's ad targets young people aged 18-30 by focusing on human relationships and positioning Airtel as a way to connect with friends. It does this without promoting specific services, instead using friends as metaphors for Airtel's various offerings like easy recharging and talktime transfer. While the ad appeals to youth, its message is unclear and does not highlight key services like 3G or target other groups like businesses. Competitors like Vodafone and Idea tend to focus more on specific services or age groups rather than relationships.
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Airtel Branding Strategies
Airtel has strategically repositioned and communicated its brand over time to target different customer segments as the market evolved:
1) It launched in 1995 targeting wealthy customers but later repositioned as a "brand for the masses" to target the growing middle class.
2) Subsequent repositionings targeted youth and positioned Airtel as a lifestyle brand reflecting emotions.
3) Airtel strengthened its brand through high profile partnerships, sponsorships, iconic jingles, and national campaigns communicating care and connection to customers.
Airtel Brand Profile Report | Marketing-1 Project
Bharti Airtel is a leading global telecommunications company with operations in 20 countries across Asia and Africa. It has over 300 million customers, making it among the top 4 mobile service providers globally. Airtel offers mobile and fixed-line services, broadband, DTH, enterprise services, and digital TV to retail and business customers. It has a wide range of promotional campaigns focusing on connectivity, entertainment, and networking. Airtel aims to enrich customers' lives through an exceptional experience and innovative products and services.
Airtel – Positioning and Repositioning
Bharti Airtel began as a manufacturer of telephone equipment in the 1980s and entered the telecom industry in the 1990s. It launched cellular services under the Airtel brand in the premium segment targeting elite customers. Increased competition in the 2000s from new entrants led Airtel to reposition itself by targeting a wider customer base through regional campaigns and attractive pricing. It rebranded with the tagline "Express Yourself" and changed its logo to appear more energetic. Airtel continued gaining market share through innovative services and repositioned again in 2010 with a new modern logo as it targeted tech-savvy youth. Airtel has become one of the largest mobile operators globally through strategic positioning and
Brand Airtel
1. Bharti Airtel is India's largest cellular service provider, known for its service and for being the first to set up cellular showrooms and install a second mobile switching center.
2. Airtel has changed its taglines and positioning over time from "Power to Keep in Touch" to "Touch Tomorrow" to "Live Every Moment" to its current tagline "Express Yourself" to target different customer segments as the cellular market developed.
3. Airtel positions itself as an aspirational lifestyle brand through its branding, advertising, celebrity endorsements, and consistent brand recognition through its signature tune.
Airtel Branding –A Case Study
its a case study on telecom branding.i have taken the example of airtel and its journey from 1995-2009..
Airtel brand evolution
Project A aims to study changes in brand identity that have taken place at Airtel over time. Airtel was originally launched in 1995 with a focus on elite customers indicated by its black logo and "Power to Keep in Touch" tagline. Over time, Airtel expanded its target market and introduced a red logo in 2000 and taglines like "Touch Tomorrow" and "Live Every Moment" to appeal to more customers. Airtel's brand identity has evolved significantly through new taglines, advertising campaigns, and brand ambassadors to establish itself as a leader in India's telecom market.
Airtel brand analysis
Bharti Airtel Limited, commonly known as Airtel, is the largest telecommunications company in India and operates in 20 countries across Asia and Africa. Airtel offers mobile, fixed line, broadband, and television services under the Airtel brand. Over the years, Airtel has focused on establishing an emotional connection with customers through impactful advertising campaigns featuring top celebrities and music by A.R. Rahman. Airtel's consistent brand messaging across media and emphasis on values rather than just products have helped make it one of the most recognized brands in India.
Airtel Ad Analysis (Har Ek Friend Zaroori Hota Hai)
Airtel's ad targets young people aged 18-30 by focusing on human relationships and positioning Airtel as a way to connect with friends. It does this without promoting specific services, instead using friends as metaphors for Airtel's various offerings like easy recharging and talktime transfer. While the ad appeals to youth, its message is unclear and does not highlight key services like 3G or target other groups like businesses. Competitors like Vodafone and Idea tend to focus more on specific services or age groups rather than relationships.
Airtel Presentation (BRAND IDENTITY)
The document discusses Airtel's branding and marketing strategies over time. It details how Airtel changed its logo, taglines, brand ambassadors and campaigns to position itself as an aspirational brand and leader in the telecom industry. Some key points include:
- The original logo emphasized leadership but was later refreshed to look more stylish and denote innovation.
- Early taglines focused on power and aspiration, later shifting to connectivity, experiences and self-expression.
- Sachin Tendulkar and A.R. Rahman were early brand ambassadors chosen for their leadership qualities.
- Campaigns centered on entertainment, health, rural connectivity and national pride.
International services marketing airtel - brand - personality 11.3.2015
This document discusses services marketing and branding, using Bharti Airtel as a case study. It makes the following key points:
1. Services now dominate economies, and customer loyalty is crucial for service companies. Airtel aims to be the most loved brand.
2. The document analyzes Airtel's brand positioning using Berry's service branding model. It examines Airtel's logo, tagline, uniforms and customer experience centers.
3. Airtel's physical spaces and iconic ringtone differentiate it through servicescape. Process integration and a seamless customer experience are also important to convey quality.
IMC OF AIRTEL
This INTEGRATED MARKETING COMMUNICATION report contain befit analysis of Advertisement and promotion activity of airtel last three years.
If you like my report please sent me feed back on
Email: gondaliya.mehul101@gmail.com
Airtel core values and logo transformation
Bharti Airtel is an Indian telecommunications company headquartered in New Delhi. It operates in 20 countries across regions like South Asia, Africa, and the Channel Islands. Airtel provides 2G, 3G, and 4G services depending on the country. It has over 261 million subscribers globally and is the largest mobile operator in India. The Airtel logo represents dynamic energy and the freed boundaries of the "a" symbol. The new logo aims to portray a more youthful brand as Airtel launches new services and competes in an evolving market. Airtel's core values include empowering people and adapting to change.
Industrial ppt
Bharti Airtel is India's largest cellular service provider. It was originally a joint venture between SingTel and Bharti Telecom. Over the years, Airtel has targeted different customer segments through various plans and campaigns. Its brand identity and logo have also evolved over time to appeal to more customers and reinforce its leadership position in India. Airtel's signature tune by A.R. Rahman has been very effective at branding recall.
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Airtel STP
- Bharti Airtel is India's largest cellular service provider, known for its service and pioneering moves like setting up the first cellular showrooms and installing a second mobile switching center.
- It entered the telecom business in 1985 through technical collaborations and launched services in Delhi in 1992. It has since expanded through acquisitions and alliances while winning several awards for its services.
- Airtel has repositioned its brand multiple times over the years to target different customer segments like the elite class initially and later the mass market, with taglines like "Touch Tomorrow" and advertisements featuring celebrities like Sachin Tendulkar.
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Bharti a
Bharti Airtel is an Indian telecommunications company founded in 1976 that has grown to become one of the largest telecom providers in the world. It launched mobile services in Delhi in 1995 and has since expanded across India and to 21 other countries in Asia, Africa, and Europe. Airtel started as a premium brand targeting elite customers but later shifted to a more inclusive "Touch Tomorrow" brand positioning to attract a wider customer base. It has established itself as the flagship brand of the Bharti Group and one of the top telecom brands globally.
Brand management Aircel
Aircel launched in 1999 and became the leading mobile operator in Tamil Nadu within 18 months. It has since expanded across India and now provides services in all 23 telecom circles. Aircel offers voice, messaging, data and device services both pre-paid and post-paid. As a late entrant, Aircel focused on innovation and offering competitive plans. It targets youth through trendy products and partnerships. Aircel has positioned itself as focused on data and applications to appeal to youth. It uses branding like celebrity ambassador MS Dhoni and tagline "Explore Your World of Possibilities" to build awareness among its target market.
Airtel connecting with the consumers
Airtel is expanding internationally with a presence in 21 countries in Asia and Africa. As technology shifts to 3G, Airtel's business model will also change. Airtel uses celebrities in their advertising and conducted market research which found that red is still a popular color among consumers. To connect with consumers, Airtel has launched branded buses and train wraps. They are also holding an online contest called "The Name Game" to get consumer input on their new logo. Airtel's arrival in India in 1995 helped launch telephony in the country and their branding expertise has made them a popular brand.
airtel case study(ABM, OUAT)
This document provides a presentation on the marketing management of Bharti Airtel Ltd. It includes an introduction to the company, its profile, history, organizational structure, objectives, segmentation, targeting, positioning, marketing mix, management tools used, key problem areas, achievements and awards. It discusses Airtel's brand image and suggests utilizing its social media presence and partnering with Ericsson for 5G technology to strengthen its public relations and position Airtel as the most preferred brand in India. The presentation was delivered to Dr. S. Mahapatra by four students from ABM 2017.
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1) The document compares the marketing strategies of Airtel and Idea in India's competitive telecommunications industry.
2) After liberalization in 1994, India saw 12 major telecom players emerge to provide cellular services, with intense competition driving new customer-focused initiatives like celebrity endorsements, loyalty programs, and discounted call plans.
3) Airtel achieved early success through heavy celebrity endorsements that helped it become the market leader by 2005, while Idea also utilized celebrity endorsements among other strategies.
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Aircel
Aircel is aggressively expanding its mobile network across India to become a pan-Indian provider. It has expanded to 17 circles nationwide but still has less than 10% market share, far lower than competitors like Airtel, Vodafone, BSNL and Idea Cellular. To differentiate itself and gain market share in the competitive Indian market, Aircel is focusing on branding, simpler tariff plans, value-added services, and customer service rather than lowering prices. It has invested heavily in infrastructure but remains unprofitable. Going forward, Aircel plans to focus on 3G, broadband wireless access, and value-added services to increase revenues and market share to 11% over the next three years
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This topic was undertaken during my summer internship at Vodafone in April, 2012. the job was to understand the importance of branding, particularly in store branding for vodafone in multi-brand outlets. to understand the the effect of point of sale materials on both customers and retailers. a detailed market survey was conducted in Bangalore covering 12 towns and some 250 retail outlets. the second part of my internship was to devise a new point of sale material for instore branding of retail outlets. I came up with dedicated merchandise holders for vodafone posters and information cards as traditional practice is to paste posters on walls which were later overlapped by competitors posters`. this was seen as a disadvantage for both retailers and the company in terms of visibility and information providing. A pilot project was conducted to find the acceptability of the new point of sale material. all the retailers who were a part of the pilot project agreed to keep the holder as they found them useful.
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The document discusses Airtel's branding and marketing strategies over time. It details how Airtel changed its logo, taglines, brand ambassadors and campaigns to position itself as an aspirational brand and leader in the telecom industry. Some key points include:
- The original logo emphasized leadership but was later refreshed to look more stylish and denote innovation.
- Early taglines focused on power and aspiration, later shifting to connectivity, experiences and self-expression.
- Sachin Tendulkar and A.R. Rahman were early brand ambassadors chosen for their leadership qualities.
- Campaigns centered on entertainment, health, rural connectivity and national pride.
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This document discusses services marketing and branding, using Bharti Airtel as a case study. It makes the following key points:
1. Services now dominate economies, and customer loyalty is crucial for service companies. Airtel aims to be the most loved brand.
2. The document analyzes Airtel's brand positioning using Berry's service branding model. It examines Airtel's logo, tagline, uniforms and customer experience centers.
3. Airtel's physical spaces and iconic ringtone differentiate it through servicescape. Process integration and a seamless customer experience are also important to convey quality.
IMC OF AIRTEL
This INTEGRATED MARKETING COMMUNICATION report contain befit analysis of Advertisement and promotion activity of airtel last three years.
If you like my report please sent me feed back on
Email: gondaliya.mehul101@gmail.com
Airtel core values and logo transformation
Bharti Airtel is an Indian telecommunications company headquartered in New Delhi. It operates in 20 countries across regions like South Asia, Africa, and the Channel Islands. Airtel provides 2G, 3G, and 4G services depending on the country. It has over 261 million subscribers globally and is the largest mobile operator in India. The Airtel logo represents dynamic energy and the freed boundaries of the "a" symbol. The new logo aims to portray a more youthful brand as Airtel launches new services and competes in an evolving market. Airtel's core values include empowering people and adapting to change.
Industrial ppt
Bharti Airtel is India's largest cellular service provider. It was originally a joint venture between SingTel and Bharti Telecom. Over the years, Airtel has targeted different customer segments through various plans and campaigns. Its brand identity and logo have also evolved over time to appeal to more customers and reinforce its leadership position in India. Airtel's signature tune by A.R. Rahman has been very effective at branding recall.
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This presentation will help you in the understanding of competitors, BCG matrix, space matrix, perpetual map, a grand strategy mix
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This document provides an overview of Airtel, India's largest cellular service provider. It discusses Airtel's history and growth, products and services, branding, advertising, promotion strategies, segmentation, targeting, positioning, and marketing communication mix. Key points include that Airtel is India's largest private telecom company, with a focus on connectivity, affordability, and innovation. It has effectively used branding, celebrity endorsements, and a variety of marketing strategies to achieve significant market share.
Airtel - Marketing Insights
This document provides an analysis of Bharti Airtel Ltd., the largest telecommunications company in India. It begins with an acknowledgements section and executive summary. Section 1 provides context on the Indian telecom sector and an overview of Bharti Airtel. SWOT and PEST analyses of Airtel are also presented. Section 2 applies Porter's 5 Forces model to analyze industry competition and discusses a consumer behavior analysis. Section 3 covers Airtel's segmentation, branding, positioning strategies and outlook. The conclusion summarizes key points.
Airtel STP
- Bharti Airtel is India's largest cellular service provider, known for its service and pioneering moves like setting up the first cellular showrooms and installing a second mobile switching center.
- It entered the telecom business in 1985 through technical collaborations and launched services in Delhi in 1992. It has since expanded through acquisitions and alliances while winning several awards for its services.
- Airtel has repositioned its brand multiple times over the years to target different customer segments like the elite class initially and later the mass market, with taglines like "Touch Tomorrow" and advertisements featuring celebrities like Sachin Tendulkar.
Integrated Marketing Communication Plan for Idea Cellular
This document summarizes the history and marketing strategies of Idea Cellular Limited, an Indian telecommunications company. It discusses how Idea started in 1995 and expanded through mergers and acquisitions over the years. The document also describes Idea's marketing communications approaches, including its use of television, print, radio, and outdoor advertising. A key part of Idea's strategy has been socially-relevant ad campaigns addressing issues like education, health, and the environment.
Bharti a
Bharti Airtel is an Indian telecommunications company founded in 1976 that has grown to become one of the largest telecom providers in the world. It launched mobile services in Delhi in 1995 and has since expanded across India and to 21 other countries in Asia, Africa, and Europe. Airtel started as a premium brand targeting elite customers but later shifted to a more inclusive "Touch Tomorrow" brand positioning to attract a wider customer base. It has established itself as the flagship brand of the Bharti Group and one of the top telecom brands globally.
Brand management Aircel
Aircel launched in 1999 and became the leading mobile operator in Tamil Nadu within 18 months. It has since expanded across India and now provides services in all 23 telecom circles. Aircel offers voice, messaging, data and device services both pre-paid and post-paid. As a late entrant, Aircel focused on innovation and offering competitive plans. It targets youth through trendy products and partnerships. Aircel has positioned itself as focused on data and applications to appeal to youth. It uses branding like celebrity ambassador MS Dhoni and tagline "Explore Your World of Possibilities" to build awareness among its target market.
Airtel connecting with the consumers
Airtel is expanding internationally with a presence in 21 countries in Asia and Africa. As technology shifts to 3G, Airtel's business model will also change. Airtel uses celebrities in their advertising and conducted market research which found that red is still a popular color among consumers. To connect with consumers, Airtel has launched branded buses and train wraps. They are also holding an online contest called "The Name Game" to get consumer input on their new logo. Airtel's arrival in India in 1995 helped launch telephony in the country and their branding expertise has made them a popular brand.
airtel case study(ABM, OUAT)
This document provides a presentation on the marketing management of Bharti Airtel Ltd. It includes an introduction to the company, its profile, history, organizational structure, objectives, segmentation, targeting, positioning, marketing mix, management tools used, key problem areas, achievements and awards. It discusses Airtel's brand image and suggests utilizing its social media presence and partnering with Ericsson for 5G technology to strengthen its public relations and position Airtel as the most preferred brand in India. The presentation was delivered to Dr. S. Mahapatra by four students from ABM 2017.
mobile network
1) The document compares the marketing strategies of Airtel and Idea in India's competitive telecommunications industry.
2) After liberalization in 1994, India saw 12 major telecom players emerge to provide cellular services, with intense competition driving new customer-focused initiatives like celebrity endorsements, loyalty programs, and discounted call plans.
3) Airtel achieved early success through heavy celebrity endorsements that helped it become the market leader by 2005, while Idea also utilized celebrity endorsements among other strategies.
Airte l ppt
Bharti Airtel is India's largest cellular service provider with over 261 million subscribers. It was founded in 1995 by Sunil Bharti Mittal and engages in various CSR activities through its foundation. These include responding to natural disasters, supporting underprivileged children's education, organizing blood donation camps, and environmental initiatives like reducing paper usage and sharing infrastructure with other operators. While CSR is executed at all levels, the Bharti Foundation was established in 2000 specifically to aid underprivileged children and youth in realizing their potential.
Idea cellular network
Idea Cellular is India's third largest mobile network operator with a 16.36% market share as of April 2015. It began operations in 1995 and now offers 2G and 3G services pan-India. Its promotional objectives are to reach all corners of the country and highlight social issues. Idea uses a variety of integrated marketing communication tools, including TV, print, radio, outdoor advertising and online ads. Many of its ad campaigns focus on raising awareness of social issues. Idea spends about one-third as much on advertising as Airtel but manages to add a similar number of subscribers, showing its effective promotional strategies.
strategic analysis of bharti airtel
This project report provides a strategic analysis of Bharti Airtel, India's largest telecommunications company. It summarizes Airtel's business units, key partnerships and competitors. Porter's five forces analysis indicates high competition and bargaining power of customers pose major threats. A SWOT analysis identifies Airtel's large subscriber base and brand image as strengths, and high debt levels and intense competition as weaknesses. The PEST analysis examines political, economic, social and technological factors influencing Airtel.
Aircel
Aircel is aggressively expanding its mobile network across India to become a pan-Indian provider. It has expanded to 17 circles nationwide but still has less than 10% market share, far lower than competitors like Airtel, Vodafone, BSNL and Idea Cellular. To differentiate itself and gain market share in the competitive Indian market, Aircel is focusing on branding, simpler tariff plans, value-added services, and customer service rather than lowering prices. It has invested heavily in infrastructure but remains unprofitable. Going forward, Aircel plans to focus on 3G, broadband wireless access, and value-added services to increase revenues and market share to 11% over the next three years
Airtel proj presentation
This document analyzes the Indian telecommunications market and Airtel's position within it. It provides an overview of Airtel, including its operations in 20 countries, 275 million subscribers, and status as India's largest cellular service provider. A market analysis identifies factors like market size, growth, and trends. Research found Airtel is customers' top brand choice due to quality network. A SWOT analysis identifies Airtel's strengths in size and infrastructure, and weaknesses in competition and debt. Opportunities exist in untapped markets, while threats include regulations and spectrum issues. In conclusion, customer feedback helps Airtel understand needs and maintain relationships.
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This topic was undertaken during my summer internship at Vodafone in April, 2012. the job was to understand the importance of branding, particularly in store branding for vodafone in multi-brand outlets. to understand the the effect of point of sale materials on both customers and retailers. a detailed market survey was conducted in Bangalore covering 12 towns and some 250 retail outlets. the second part of my internship was to devise a new point of sale material for instore branding of retail outlets. I came up with dedicated merchandise holders for vodafone posters and information cards as traditional practice is to paste posters on walls which were later overlapped by competitors posters`. this was seen as a disadvantage for both retailers and the company in terms of visibility and information providing. A pilot project was conducted to find the acceptability of the new point of sale material. all the retailers who were a part of the pilot project agreed to keep the holder as they found them useful.
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AIRTEL- BEST PPT
1. Bharti Airtel is the largest cellular service provider in India with over 140 million subscribers as of 2010.
2. Founded in 1995, it offers mobile, home phone, broadband, internet, and digital TV services to consumers and data/voice solutions to businesses.
3. As India's top telecom brand, Airtel aims to build the country's finest business conglomerate by 2020 through supporting education initiatives.
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- Factors important to customers when choosing a provider include network quality, call rates, and value-added services.
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This document compares the marketing strategies of Airtel and Vodafone in India. It outlines their objectives, profiles, target markets and marketing mixes. Airtel targets young urban customers while Vodafone focuses on rural areas. Both use low pricing, extensive networks and varied products. Subscriber data is presented and analyzed to compare their market performance, finding that Airtel needs to improve customer service and update strategies to better compete with Vodafone.
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1) The document discusses the evolution of brand identity and the dimensions of brand identity including identity, branding, management, communication, design, and marketing.
2) It defines visual brand identity as the visible elements like colors, design, logos, and names that identify and distinguish a brand in consumers' minds.
3) Logos are described as visual triggers for brands that activate recognition in the brain based on past experiences and knowledge about how the world is organized.
Bharti Airtel ppt
Bharti Airtel is an Indian telecommunications company established in 1983 that now operates in 20 countries. It has over 251 million subscribers and is India's largest cellular provider. Airtel provides cellular, landline, broadband, and digital TV services. It has expanded rapidly through acquisitions and innovation, becoming a leading global telecom brand known for high quality customer service.
Vodafone Ppt
This document provides information about Vodafone, including its history as a public limited company incorporated in England with a global presence, mission to leverage mobile technology, vision to be a trusted brand, and values of passion for customers, employees, results, and society. It also outlines the key components of running an ecommerce store, including merchandise, security, placement, presentation, payment, and fulfillment. Gaps between consumer expectations and management perceptions are identified. Recommendations include implementing an online purchasing system and mapping products to the customer decision process. The business model sections specify value propositions, target segments, benefits, resources, offerings, and revenue models.
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Édouard Estaunié coined the term "télécommunication" in 1904 from the Greek prefix "tele-" meaning "far off" and the Latin word "communicare" meaning "to share". The first commercial electrical telegraph was constructed in 1839 and the first commercial telephone services began in the late 1870s. Today, Bharti Airtel is India's largest telecommunications company with over 300 million subscribers across its mobile, fixed line, high speed broadband and DTH services. Airtel continues to invest heavily in expanding its network across India with a goal of covering 95% of the population by 2010.
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Airtel
- Bharti Airtel is an Indian telecommunications company that launched cellular services under the brand Airtel in 1995 in Delhi. It has since expanded across India and internationally.
- Airtel provides mobile services, broadband, fixed line, and enterprise services. It has over 102 million mobile customers and 2.8 million broadband and fixed line customers.
- Airtel is headed by Sunil Bharti Mittal and seeks to be the most admired brand in India through excellent customer service and innovative products.
AIRTEL PPT BY ABHISHEK & PALLAV
Bharti Airtel is India's largest telecommunications services provider, founded in 1985 as Touchtel but now known as Bharti Airtel. It is headed by Sunil Bharti Mittal and is the third largest mobile operator worldwide with over 600 million subscribers. Airtel's vision is to provide global telecom services and delight customers, while its mission focuses on error-free service delivery, innovative products, and cost efficiency. Airtel has become a leader in mobile, broadband, and fixed line connectivity across India.
Airtel.add1
Bharti Airtel is India's largest telecommunications company. It launched cellular services under the Airtel brand in 1995. Over the years, it expanded its offerings and acquired other companies. Today, Airtel offers wireless and fixed line services, DTH, and smartphones. It has over 280 million customers across India and international markets. However, Airtel faces stiff competition and needs to improve its customer service to retain users in a rapidly changing telecom industry.
Bharti Airtel
Bharti Airtel is India's largest cellular service provider with over 82 million subscribers as of 2008. It offers mobile and fixed-line services under the Airtel brand. Airtel is a subsidiary of Bharti Enterprises and is headed by Sunil Mittal. Airtel has expanded internationally, providing services in Sri Lanka through its Airtel Lanka brand since 2009.
Airtel ppt new
The document provides an overview of Bharti Airtel, India's largest telecommunications company. It discusses Airtel's establishment in 1985, its structure into four strategic business units, and its position as one of India's leading private providers serving over 66 million customers. It also summarizes Airtel's key business areas, leadership, expansion milestones, and strategic priorities around customer service and innovation.
Airtel Strategic Analysis
Bharti Airtel is an Indian multinational telecommunications company with operations in 20 countries across Asia and Africa. It is the third largest mobile telecommunications company in the world. Airtel provides mobile, fixed line, broadband and television services and has a vision to be the most admired brand in India through delighting customers. It has a large customer base of over 186 million and a recognized brand name but faces challenges from increasing competition and decreasing profit margins. Airtel looks to leverage opportunities from strategic partnerships, expanding markets in rural areas, and growing sectors like broadband and television.
Bharti Airtel
This document provides a summary of the history of Bharti Airtel Limited, an Indian telecommunications company. It outlines key events from 1995 when Bharti Tele-Ventures was incorporated through 2011. Some highlights include Bharti launching cellular services under the Airtel brand in Delhi in 1995. Over the years, the company expanded services and operations across India through acquisitions and partnerships. It became the first private operator to provide fixed-line services in 1998. The company has grown to operate in 20 countries across regions and provide 2G, 3G, and plans to launch 4G services in India.
Airtel
Bharti Airtel is the largest cellular service provider in India with over 110 million subscribers. It is the third largest mobile operator worldwide. Airtel offers cellular and fixed line services across India along with value added services like data cards, Blackberry phones, iPhones, and Airtel Digital TV. It has a wide network coverage and targets upper and middle class customers through extensive advertising and innovative pricing schemes.
Bharti Airtel Pvt.Ltd.
Bharti Airtel Limited is a public telecommunications company founded in 1995 and headquartered in New Delhi, India. It operates in 18 countries across South Asia and Africa. Airtel offers mobile voice and data services, fixed line, high-speed broadband, digital TV and business services. Sunil Bharti Mittal is the founder and chairman. Airtel has over 20,000 employees and is one of the largest mobile service providers globally in terms of subscribers.
Bharti Airtel Pvt.Ltd.
Bharti Airtel Limited is a major Indian telecommunications services company founded in 1995 and headquartered in New Delhi, India. It operates in 18 countries across South Asia and Africa. Airtel provides telecommunications services including mobile voice and data services, fixed line, high speed broadband, digital TV, and business services. Sunil Bharti Mittal founded Bharti Enterprises which established Airtel as India's largest mobile operator with over 250 million subscribers. Airtel has expanded internationally through acquisitions in Sri Lanka, Bangladesh and 15 countries in Africa.
BBA Minor Project Report on Airtel
This document appears to be a minor project report submitted by a student to fulfill requirements for a Bachelor of Business Administration degree. It provides an executive summary of the report which evaluates the character ethics of Bharti Airtel, India's largest mobile operator. The report includes sections on the company profile, literature review on ethics and Airtel's strategies, a case study, SWOT analysis, and research methodology.
Airtel
Sunil Bharti Mittal founded Bharti Group in 1983 and began operations in telecommunications, initially manufacturing phones for the Indian market. In 1992, Mittal won a bid to build a cellular network in Delhi, incorporating these operations as Bharti Tele-Ventures in 1995. Over the following decades, Bharti Enterprises expanded cellular operations across India and acquired other operators, rebranding as Airtel in 2003. Airtel has since expanded internationally into Africa, Asia and the Middle East, becoming one of the world's largest mobile operators with over 275 million subscribers across 20 countries as of 2013.
final presentation on airtel
- Airtel is the largest mobile network provider in India and operates in several other countries [1]. It provides 2G, 3G, and 4G services depending on the country.
- The company started as Bharti Telecom in 1986 and became a leader in telecommunications in India, currently providing mobile, fixed line, broadband, and TV services [2].
- Airtel has expanded its network and services through partnerships, acquisitions, and building its own infrastructure. It aims to be the most loved brand and support social causes through education initiatives [3].
Airtel
Bharti Airtel is the largest GSM mobile service provider in India with over 62 million customers as of March 2008. It is the flagship company of Bharti Enterprises, one of India's leading business groups with interests in telecoms, agriculture, insurance, and retail. Airtel operates mobile and fixed line services across India and has expanded internationally through mergers and acquisitions. It aims to be the most admired brand in India through excellent and innovative customer service.
Airtel case
Bharti Cellular Ltd. (now Airtel) repositioned its brand from "Touch Tomorrow" to "Live Every Moment" in 2002. As part of this repositioning, it launched a new TV commercial featuring music composer A.R. Rahman, the first time he had endorsed a brand. The commercial was intended to appeal to younger audiences and give the brand a more international feel. Airtel also adopted the tagline "Unlimited Freedom" to emphasize its comprehensive brand building efforts. Previously, Airtel had targeted elite customers due to high mobile rates, but growing competition prompted it to broaden its appeal across all customer segments.
Joint venture bharti airtel
Bharti Airtel is an Indian global telecommunications services company and the third largest mobile network operator in the world. It operates in 20 countries across South Asia and Africa. The company was founded in 1976 and launched its first cellular services in Delhi in 1995. Over the years, Bharti Airtel has expanded through organic growth and acquisitions, becoming one of the world's largest telecom companies with over 325 million customers. However, the company now faces challenges from increasing competition in India, slower than expected adoption of its 3G services, stagnating cash generation, and margin pressure in its African markets.
Airtel magic
Airtel launched its prepaid cellular service called Magic in January 1999 in India to target infrequent mobile users. Magic was made easily accessible by making SIM cards available in various stores. This led to rapid growth in Airtel's subscriber base. To sustain its position as market leader, Airtel revamped Magic by rebranding it as Airtel Magic, introducing regional roaming and other value-added services. It also implemented aggressive celebrity endorsement campaigns. These strategic changes helped Airtel transform the Indian cellular market and achieve a subscriber base of over 65 million by 2008, making it the largest cellular provider in India.
Swot analysis bharti airtel[1]
Bharti Airtel is an Indian telecommunications company that operates in 19 countries across South Asia, Africa and the Channel Islands. It is the largest cellular service provider in India with over 143 million subscribers as of September 2010. Airtel offers mobile services, fixed line services, broadband and television services. It has expanded rapidly due to strategic partnerships and by being the first mobile operator to outsource its network maintenance.
Bharti airtel limited
Bharti Airtel acquired Loop Mobile in 2014 in a $110 million deal. Loop Mobile was India's first mobile network operator but had shut down operations except in Mumbai. The acquisition added Loop Mobile's 3 million subscribers in Mumbai to Airtel's existing 4 million subscribers in the city, making Airtel the largest operator in Mumbai with over 7 million subscribers. It also provided Airtel with Loop Mobile's spectrum licenses and infrastructure assets. However, Airtel did not acquire Loop Mobile's employees as part of the deal.
Bharat Airtel
Bharti Airtel is an Indian multinational telecommunications services company headquartered in New Delhi, India. It operates in 20 countries across Asia and Africa. Some key details:
- Founded in 1995, it is the third largest mobile network operator in the world with over 400 million customers.
- In India, it is the largest telecom company with over 190 million subscribers.
- Airtel has expanded internationally through acquisitions in countries across Africa and Asia, becoming one of the largest mobile networks on the continent.
- A proposed merger with MTN Group would create the world's largest telecom company by subscribers, with over 500 million customers.
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Airtel - Branding
- 2. History of Airtel:- Bharti Cellular launched cellular services 'AiRtEl‘ in Delhi in 1995,Himachal Pradesh in 1997, Karnataka and Andhra Pradesh circles in 1999 In 1998, Bharti Telenet obtained a license for providing fixed-line services in Madhya Pradesh circle and in the same year, Bharti Telecom and British Telecom formed a 51% : 49% joint venture In 2001, Bharti Cellular entered into a joint venture, Bharti Aqua net, with SingTel for establishing a submarine cable landing station at Chennai. In 2002, Bharti Cellular Ties up with Secondary School Certification Board, Hyderabad, where Bharti will announce SSC results to its customers on their mobile phones. In the same year,2002,ICICI Bank ties up with Bharti for pre-paid mobile cards via ATMs. Airtel provides SMS facilities to hearing impaired in Chennai(2003) In 2003, Airtel Subscribers exceed 3 million mark.
- 3. Type Public company Industry Telecommunication Founded 7 July 1995 Founder(s) Sunil Bharti Mittal Headquarters New Delhi, India Area served South Asia, Africa and the Channel Islands Key people Sunil Bharti Mittal (Chairman) and (MD) Revenue Rs. 184,767 million (ended December 31, 2011-Audited) Employees 22,858 (June 2011) Subscribers(India & South Asia) 182,000,000 GSM mobile, 3,317,000 Telemedia customers, and 7,069,000 Digital TV Services (status as on December 31, 2011) Subsidiaries Airtel Africa Airtel Digital TV Website airtel.in
- 5. Bharti Airtel Limited (A Bharti Enterprise) Bharti Crescent, 1 Nelson Mandela Road, Vasant Kunj, Phase II, New Delhi - 110 070. Tel. No.: +91 11 4666 6100 Fax No.: +91 11 4666 6411 Registered Office Other Offices in Karnataka, Bangalore, Andhra Pradesh, Chennai, Punjab, Haryana, Pune, Rajasthan, Hyderabad, Madhya Pradesh, Kolkata, Gujrat, Mumbai, etc.
- 6. On 18 November 2010, Airtel rebranded itself in India in the first phase of a global rebranding strategy. The company unveiled a new logo with 'airtel' written in lower case. Designed by London-based brand agency, Brand Union, the new logo is the letter 'a' in lowercase, with 'airtel' written in lowercase under the logo Rebranding
- 7. Airtel Connections Postpaid Airtel Connections Prepaid Airtel Data Cards
- 8. Airtel Blackberry phones *On 19 October 2004 Airtel announced the launch of a Blackberry Wireless Solution in India. The launch is a result of a tie-up between Bharti Tele- Ventures Limited and Research In Motion (RIM).
- 9. Airtel I Phones *As of 22 August 2008, the Apple iPhone 3G is available in India on Airtel.
- 10. Airtel Digital TV * On 9 October 2008, Airtel joined the DTH bandwagon in India with Airtel Digital TV, a Direct-to-Home Television service.
- 11. Company’s VISION * “To provide global telecom services and have delight customers.” * “By 2015 airtel will be the most loved brand, enriching the lives of millions.” Company’s MISSION * Error- free service delivery * Innovative products and services * Cost efficiency * Unified Messaging Solutions
- 12. 2010-11 airtel has won the ‘Most Preferred Cellular Service Provider Brand’ award at the CNBC Awaaz Consumer Awards in Mumbai. bharti airtel has received the prestigious Businessworld- FICCI-SEDF Corporate Social Responsibility Award 2009- 2010. bharti airtel rated as India’s Best Enterprise Connectivity Provider for 2009 at the Annual Users’ Choice Awards instituted by PC Quest. bharti airtel has been recognized as the Best Global Wholesale Carrier for 2009 at the Telecoms World Awards Middle East by Terrapin. Voted India's most innovative company – in a survey conducted by The Wall Street Journal in 2008. Winner of the "Gallup Great Workplace Award"- Gallup Consulting, 2008.