Airtel is expanding internationally with a presence in 21 countries in Asia and Africa. As technology shifts to 3G, Airtel's business model will also change. Airtel uses celebrities in their advertising and conducted market research which found that red is still a popular color among consumers. To connect with consumers, Airtel has launched branded buses and train wraps. They are also holding an online contest called "The Name Game" to get consumer input on their new logo. Airtel's arrival in India in 1995 helped launch telephony in the country and their branding expertise has made them a popular brand.

1. AIRTEL-CONNECTING
WITH CONSUMERS
Presented by:
Nimish Pant
PGDM/M.B.A. 2010-12 BATCH

2. SOURCE
The Financial Express
30 November 2010

3. INTRODUCTION
AIRTELis going International with presence in 21 countries in Asia
& Africa.
According to Mr. Mohit Beotra,Brand & Media Head, the Airtel is
currently the more vibrant,dynamic & accessible brand.

4. Emerging New
technology
The Business of Airtel will shift in the 3G emerging as
enabling technology.

5. Advertising-a great role
player
From the decade the celebrities have contributed a lot to
the Airtel.

6. The new logo
Thenew logo has been done by the Brand Union,a London based
brand agency.
According to their research they found that the red colour is still
more popular among their consumers.

7. Mediums of connecting
with their consumers
They have started the branded buses in youth hangout zones across
the metros which work as 3G expriences zones.
Apart from this the company have also started a train wrap with Airtel
branding on the South bound Rajdhani Express that starts from Delhi.

8. The new idea creation-
Innovation & Promo’s
Besides that all the company have launched an online contest for the consumers
called THE NAME GAME.
In this they are asking the consumers to name the new logo.
The theme is –DIL JO CHAHE PAAS LAYE, means they are asking the participants
one thing they wish to be close to.

9. conclusion
Thus the arrival of Airtel in India’s Telecom scene in 1995
undoubtedly marketed the birth of telephony in the country.
It is a result of their expert teams which have resulted them to a
popular brand in such a lesss time.

10. Thank you