ADCentricity is a location-based solutions company that provides products and services to drive consumer engagement through relevant, contextual advertising on location-based digital media networks. They service over 100 digital media networks representing 250,000+ digital assets across North America. ADCentricity works with major agencies and brands to plan and deliver advertising campaigns through a variety of location-based digital media channels, including place-based digital screens, retail screens, interactive screens, mobile applications, Wi-Fi, and Bluetooth.

1. Toronto
|
New
York
|
Calgary
|
London
|
info@adcentricity.com
|
www.adcentricity.com

2. Toronto
|
New
York
|
Calgary
|
London
|
info@adcentricity.com
|
www.adcentricity.com
ADCentricity
is
a
loca=on-­‐based
solu=ons
company
that
provides
a
suite
of
products
and
services
that
drive
consumer
engagement
by
selling
and
delivering
relevant,
contextual
and
targeted
content
to
all
types
of
loca=on-­‐based
digital
media.
ADCentricity
has
worked
with
top
agencies
and
brands
across
North
America
including;
Starcom,
OMD,
Zenith,
Toyota,
American
Express,
General
Motors,
Samsung,
P&G,
Coca-­‐Cola
and
Roche.
Our
industry
partnerships
include;
Computer
Sciences
Corp.,
MDC
Partners,
The
Neilson
Company
and
Environics
Analy=cs.
ADCentricity
services
over
100
loca=on-­‐based
digital
media
networks
represen=ng
250,000+
digital
media
assets,
in
over
71,000
venues,
delivering
billions
of
consumer
impressions
each
day.
Media
Includes:
ü
Place-­‐based
digital
screens
ü
Retail
digital
screens
ü
Interac=ve
digital
screens
ü
Retail
radio
ü
Retail
Bluetooth
ü
Retail
Wi-­‐Fi
ü
Mobile
applica=ons
ü
Digital
projec=ons
ü
Interac=ve
storefront
displays
Plan:
ü Na=onally
ü Regionally
ü Locally
ü By
category
and
network
ü By
demographic
profile
ü By
geography,
reach
and
frequency

3. Toronto
|
New
York
|
Calgary
|
London
|
info@adcentricity.com
|
www.adcentricity.com
Digital
OOH
Categories
How
Is
The
Media
Categorized?
Digital
OOH
(DOOH)
media
is
made
up
of
LCD
screens
placed
in
premium
consumer
viewing
posi=ons
inside
venues.
The
screen
is
controlled
by
a
so`ware
system
that
plays
a
closed-­‐loop
of
content.
The
content
on
the
screen
is
intended
to
provide
informa=on
and/or
entertainment.
As
a
medium
used
for
adver=sing,
the
opportunity
exists
to
have
a
highly
effec=ve,
direct
communica=on
with
viewers.
There
are
three
main
segments
of
digital
out-­‐of-­‐home
media
which
include:
Place
Based
Environments
ranging
from
restaurants/bars
and
office
buildings
to
doctors
offices.
These
screens
are
usually
located
in
areas
that
have
the
best
opportunity
to
be
viewed
and/or
are
in
an
area
that
has
the
highest
dwell
=me.
Retail
Posi=oned
in
key
loca=ons
inside
retail
environments
from
grocery
store
aisles
to
convenience
store
check-­‐outs
and
pharmacies.
Typically,
retail
screens
are
found
close
to
the
cash
as
well
as
areas
where
there
may
be
a
longer
dwell
=me
i.e.
the
deli
counter.
Interac<ve
Screens
that
provide
and
deepen
brand
opportunity
to
engagement.
Viewers
have
the
opportunity
to
play
a
game,
answer
a
survey,
enter
a
comment
etc.
Airports
Grocery
Entertainment
Transporta=on
Educa=on
Hospitality
Medical
Fitness
Gaming
Gas
Sta=ons
Retail
Personal
Care
and
more…
C-­‐Stores
Shopping

4. Toronto
|
New
York
|
Calgary
|
London
|
info@adcentricity.com
|
www.adcentricity.com
Addi=onal
Engaging
Media
Op=ons
Mobile
Applica<ons
–
In
App
Adver<sing
Currently
available
on
the
following
apps;
CP24,
CTV
Morning
Live
Traffic
Alert,
York
Region
Traffic
Alert,
Rock
95
and
Green
Owl
Traffic.
Sponsor
a
Wi-­‐Fi
Loca<on
Target
customers
in
a
relaxing
cap=ve
environment
while
they’re
surfing
the
web.
Loca=ons
include;
a
na=onal
café
brand,
select
major
shopping
centres
and
airports.
Taxi-­‐
Interac<ve
Screens
In-­‐taxi
screens
provide
op=on
for
audio
and
interac=vity,
are
geo-­‐addressable
and
have
a
cap=ve
audience
with
an
average
dwell
of
15
minutes.
In-­‐Store
Radio
Get
your
message
to
consumers
as
they
walk
through
the
aisles
using
audio
reach
them
on
a
different
touch
point.
Bluetooth
and
Wi-­‐Fi
–
Mobile
Messaging
Proximity-­‐based,
unique
and
real-­‐=me
messaging
that
can
be
effec=vely
tracked
and
measured.
Digital
Projec<ons
Wall
projec=ons
and
3D
wall
mapping
installa=ons
provide
high
impact
and
buzz.
Create
an
experience,
measure
response
and
engage
consumers
via
mobile
integra=on.
Interac<ve
Installa<ons
Provide
engagement
and
interac=ve
opportuni=es
to
consumers
in
a
specified
geographic
area
to
drive
buzz,
social
interac=on,
unique
experiences
and
an
overall
fun
and
tech-­‐savvy
execu=on.
Gain
analy=cs,
drive
social
media
and
provide
mobile
engagement
through
this
media.
“The
LBMA
is
currently
working
with
ADCentricity
and
its
partners
across
North
America
and
Europe
and
is
extremely
excited
about
our
rela=onship
as
they
have
the
vision,
products
and
services
to
deliver.”
- Asif
Khan,
President
and
Founder,
Loca=on
Based
Marke=ng
Associa=on

5. Toronto
|
New
York
|
Calgary
|
London
|
info@adcentricity.com
|
www.adcentricity.com
ADCentricity’s
ADCentral
solu=on
is
a
loca=on-­‐based
digital
media
management
plaporm.
ADCentral
provides
end-­‐to-­‐end
adver=sing
campaign
management
and
consolidates
the
highly
fragmented
digital
media
asset
landscape.
For
local
adver=sers
seeking
reach,
frequency,
and
a
par=cular
geography
and
na=onal
adver=sers
pursuing
relevance,
demography
and
a
specific
customer
segment.
ADCentricity
connects
the
strong
demand
from
adver=sers
to
reach
“on
the
go”
consumers,
to
influence,
promote,
and
facilitate
purchase.
ADCentricity
provides
media
buyers
the
ability
to
plan,
create
and
deliver
relevant,
contextual
and
targeted
loca=on-­‐specific
content
via
mobile,
tradi=onal
digital
assets
and
emerging
technologies.
• Drive
store
revenue,
promo<onal
effec<veness
and
shopper
engagement
by
reinforcing
print,
radio
and
television
media
messaging
via
“out
of
home”
loca=on-­‐based
digital
media.
• Create
loca<on
relevant
marke<ng
messaging
that
will
resonate
with
customers
due
to
“who
they
are”
and
“where
they
are”
on
the
Path
to
Purchase.
• Target
your
marke<ng
messages
based
on
consumer
shopping
and
buying
behavior
using
psychographic
data
from
Nielsen,
Polk,
Simmons,
Environics
Analy=cs
and
more.
• Distribute
targeted
messages
to
a
network
of
over
16
categories
and
55
subcategories
–
100
networks,
250,000+
digital
media
assets,
71,000+
venues
–
delivering
hundreds
of
millions
of
impressions.
• Analyze
and
report
on
customer
response
to
further
messaging
and
increasing
response
rate.
ADCentral
Bluetooth
Digital
Place
Based
Screens
In-­‐Store
Digital
Screens
In-­‐Window
Digital
Interac=ve
Mobile
Shopping
Applica=ons
In-­‐Store
Radio
Digital
Projec=on
Wi-­‐Fi

6. Toronto
|
New
York
|
Calgary
|
London
|
info@adcentricity.com
|
www.adcentricity.com
Research
Lite
is
an
extended
service
that
includes
pre-­‐packaged
and
fully
customized
research
studies
to
measure
digital
out-­‐of-­‐home
campaigns.
With
this
turn-­‐key
solu=on,
adver=sers
can
take
advantage
of
narrow
focus
campaign
research
to
gain
deeper
insight
on
the
efficacy
of
the
media
impact.
Working
directly
with
a
peoplecount
research
engineer,
a
customized
intercept
survey
is
designed
taking
in
to
considera=on;
objec=ves,
market
defini=on,
venue
selec=ons
and
cri=cal
=me
lines.
Upon
comple=on
of
the
study,
an
in-­‐depth
analysis
and
dissemina=on
of
the
collected
campaign/consumer
data
is
formaued
within
two
to
three
weeks
for
strategic
insight
into
your
ini=a=ve.
Accountability
and
Sta=s=cs

7. Toronto
|
New
York
|
Calgary
|
London
|
info@adcentricity.com
|
www.adcentricity.com
Market
Breakdown

8. Toronto
|
New
York
|
Calgary
|
London
|
info@adcentricity.com
|
www.adcentricity.com
Venue
Breakdown

9. Toronto
|
New
York
|
Calgary
|
London
|
info@adcentricity.com
|
www.adcentricity.com
“U=lizing
ADCentricity,
we
found
digital
out-­‐of-­‐home
to
be
a
very
effec=ve
vehicle
in
planning
and
understanding
the
en=re
landscape
(of
the
medium).
We
found
digital
out-­‐of-­‐home
to
be
the
most
efficient
media.”
-­‐ Dan
Jester,
GMMB
for
the
Barak
Obama
Presiden=al
Campaign
“Time–and
=ming–is
money.
For
an
industry
trying
to
make
sense
of
a
complex
digital
out-­‐of-­‐home
world
at
a
=me
when
budgets
and
human
resources
are
limited,
the
=ming
for
ADCentricity's
ADCentral
product
seems
ideal.”
-­‐
Marke=ng
Magazine,
April
2009
“Ladies
and
Gentlemen
-­‐
This
ADCentral
is
the
REAL
DEAL
-­‐
and
not
just
marke=ng
hype.
The
applica=on
gets
high
marks
from
me
for
its
usability
but
its
real
power
is
in
the
database
that
holds
ALL
the
details
of
ADCentricity's
partner
networks.
ADCentral
integrates
the
process
with
some
extremely
clever
condi=onal
logic
that
automa=cally
filters
the
out
only
the
most
relevant
DOOH
network
partners.”
-­‐
Manolo
Almagro,
former
Publicis
Planner
and
Editor
for
DailyDOOH.com
“Organic
now
includes
this
plaporm
in
every
planning
discussion
for
clients
and
new
business
pitches.”
-­‐
Conor
Brady,
Chief
Crea=ve
Officer,
Organic
What
Others
are
Saying