The document provides information about the Future of Payments, Ecommerce & Retail conference and exhibition taking place May 1-2, 2017 in Dubai. The event will bring together over 1,000 attendees from across the payments, ecommerce and retail industries to discuss trends like alternative payments, digital banking, and the changing customer experience. Exhibitors and sponsors will have opportunities to showcase products and make business connections.

1. FUTURE OF PAYMENTS,
ECOMMERCE & RETAIL
1-2 May 2017
Dubai International Convention & Exhibition Center, Dubai, U.A.E.
www.seamless-expo.com/ME

2. YOUR
CUSTOMERS
ARE
CHANGING
SO WE ARE
CHANGING
YOUR
BUSINESS
IS
CHANGING
2017

3. AN EVENT FOR THE BRAVE NEW WORLD OF COMMERCE AND PAYMENTS4 5
As a consumer or business isn’t it true
that when shopping, banking or doing
business in general, what you want
and expect is a seamless experience?
Whether you are in-store or online, you
want to be able to make purchasing
decisions, bank and pay without
obstacles. When you want and where
you want. Using the device of your
choice with hassle-free fulfillment and
delivery, and to pay conveniently and
securely.
As a business in today’s omni-channel
world, getting the seamless customer
experience right is no longer a nice-to-
FOR OVER 18 YEARS
WE HAVE DELIVERED
00’s OF MILLIONS
OF DOLLARS OF BUSINESS
00’s OF 000’s
OF ATTENDEES
10’s OF 000’s
OF BUSINESS DEALS
achieve luxury. It is the expectation of
your tech-savvy, connected, informed
customer that you get this right every
time.
Seamless is the key meeting place for
this brave new world of commerce.
It is a new event built in 18 years of
experience – a seamless continuity from
the region’s largest and longest running
cards conference focused on cards and
payments, to a dynamic summit and
large scale exhibition bringing together
the converging worlds of ecommerce,
retail and payments.
Our expertise and key relationships
sees us stage a headline event where
pioneers and leaders in payments,
ecommerce and retail exchange
ideas, showcase products and develop
partnerships in a creative collision of the
best and brightest industry minds.
Combining our history with our passion
for innovation, we are committed to
bringing you the most exciting event
in the market underpinned by ideas
forums, product launches and genuine
business connections that will inspire
your business.
We recognise that your customers
are changing. That your business is
changing. And so, we are changing.
Welcome to Seamless 2017.

4. 2017 Bringing together
entrepreneurs and
innovators from across the
entire ecommerce value
chain. From storefront
creation to digital marketing
and from payment to
fulfilment and delivery.
Seamless ecommerce is
a catalyst for ecommerce
growth across the Middle
East, North Africa, Central
Asia and South Asia.
The connected shopper is
changing the face of retail.
Seamless retail will enable
retailers to adapt, grow and
thrive in this new world of
connected commerce.
Accelerating retail with new
ideas, exciting innovations
and cutting edge technology.
The future of payments
is now. Banks, retailers
and merchants alike are
rapidly adapting to the new
payments landscape.
Seamless payments will
bring together the entire
payments eco-system to
discuss, debate and evaluate
alternative payment
strategies and technologies.
6 7

5. THE CONFERENCE
CONFERENCE AGENDA OVERVIEW
PREDICTIVE ANALYTICS
BLOCKCHAIN
OMNICHANNEL
SUPPLY CHAIN OPTIMISATION
30TH APRIL 2017: PRE EVENT WORKSHOPS
3RD MAY APRIL 2017: POST EVENT WORKSHOPS
ALTERNATIVE PAYMENTS
DIGITAL BANKING
1ST MAY 2017: MAIN CONFERENCE
TRACK 1 TRACK 2
The changing
payment
landscape
Analytics
Blockchain and
cryptocurrency
P2P payments
TRACK 3 TRACK 4
The customer
Design
The digital
customer
experience
Digital marketing
TRACK 5 TRACK 6
SEAMLESS PAYMENTS SEAMLESS ECOMMERCE
SEAMLESS
RETAIL
Last mile delivery
Reverse logistics
Omnichannel
retailing
Merchandising
and pricing
2ND MAY 2017: MAIN CONFERENCE
TRACK 1
SEAMLESS PAYMENTS
TRACK 2 TRACK 3
SEAMLESS ECOMMERCE
TRACK 4 TRACK 5
SEAMLESS
RETAIL
TRACK 6
Alternative
payments
Security
Transfer and
remittance
B2B payments
Fintech
Authentication
Predictive
analytics
Social, local,
mobile
Cross border
ecommerce
Inventory
management
The digital
store / in-store
technology
Data and
analytics
By bringing the brightest minds together from across payments, ecommerce and
retail, Seamless ignites new ideas and inspires the audience to think differently.
You’ll be stimulated by innovators, business leaders and entrepreneurs from across
the globe.
Leveraging our extensive relationships and experience in the field, we can ensure
the ultimate experience to spark and inspire change. Underlined by networking,
ideas forums and cutting edge product profiling we aim to push the boundaries of
current market thinking.
We promise access to the right people at the right time in an environment that
drives opportunity.
Speakers will be carefully and meticulously selected, if you are interested in
speaking please contact us at seamless.dubai@terrapinn.com
INSPIRERS
Seamless works tirelessly to find and invite ‘Inspirers’ to speak at this leading event.
Sharing their insights, experiences and unique views with our attending retailers,
business leaders, entrepreneurs, technology providers and innovators.
8 9
THEMES
The conference content and structure has been designed to give the maximum
amount of flexibility and covers the entire omni-channel journey:
- Digital Marketing
- Merchandising
- Pricing
- In-Store
Technology
RESEARCH
SEAMLESS RETAIL AND SEAMLESS ECOMMERCE
- Payments
- Staff training
- Multi-Channel
- Call Centres
PURCHASE
- Home delivery
- Click & Collect/
O2O
- Supply Chain
- Packaging
FULFILMENT
- Customer Service
- Loyalty &
Retention
- Returns
POST-FULFILMENT

6. IDEA
RENEGADES
CHANGE
AGITATORS

7. Specifiers
Large enterprises
Technical/users
SME’s
Authorisers
Startups
Businesses that need payment solutions
Businesses doing, or looking to do business online
Businesses with a physical retail presence
Seamless attendees will come from across the entire commerce landscape
WHO ATTENDS THE CONFERENCE
By bringing the brightest minds together from across payments, ecommerce and retail,
Seamless ignites new ideas and inspires the audience to think differently. You’ll be
stimulated by innovators, business leaders and entrepreneurs from across the globe.
The conference will feature speakers and attract attendees from across the globe.
C SUITE
43%
DIRECTOR
32%
MANAGER
25%
FROM
LARGE
ENTERPRISES
The conference will attract a senior strategic level audience. Those looking to discover
the next innovations for their business and make connections:
WHO ATTENDS THE EXHIBITION
The Seamless exhibition gives attendees free access to technical updates and emerging
trends and the chance to evaluate alternative solutions.
To sponsor, exhibit, speak or attend contact: seamless.dubai@terrapinn.com
From businesses of all sizes
The exhibition will attract a more technical and user level audience. Learn from the best
in the industry and discover new innovations:
etailers
250+ Speakers 300+ Exhibitors1,000+ Attendees 10,000+ Visitors
FMCG
Travel &
Transport
Insurance
Utilities &
telcos
Govern-
ment
Hotels
Entertain-
ment
Retail
stores
Super-
markets
F+B
Shopping
malls
Airports MediaBanks
WHO ATTENDS SEAMLESS
North Africa
Middle East
North America
Europe
South Asia
East Africa
Central Asia
10%
40%
10%
10%
10%
10%
10%
Visitors to the exhibition come from:
UAE
Rest of Middle East
South Asia
Saudi Arabia
North Africa
60%
5%
5%
10%
20%
30%
15%
43%
35%
27%
50%
12 13

8. BOUNDARY
BREAKERS
TECH
DISTRUPTORS

9. 16 17
AVARIETY OF MARKETING OPPORTUNITIES TO MEETYOUR OBJECTIVES
Premium sponsorship
This option is for innovative companies serious about the payments, ecommerce and retail
industries in the region. Sponsorship packages are tailored to meet your specific marketing
goals, but typically include high visibility speaking slots, moderation roles, large prominent
stands and facilitated meetings.
Co-hosted events
Why not host a small event within a big event and get the best of both worlds? Private
lunches, pre-event workshops, onfloor clinics, dinners, cocktail parties, the list is long. Our
team will work with you to produce the most relevant format.
Exhibition stand
There are more than 300 exhibition stands available on the show floor. There’s a variety of
sizes available, the earlier you reserve the better the position you’ll secure. Exhibitors also
have the option to take a speaking slot in one of the onfloor demonstrations.
Startup pods
There are a limited number of startup pods available to genuine startups. If you’ve got an
innovative solution for retailers, ecommerce companies or banks then contact us to discuss
pod availability.
WHO SPONSORS AND EXHIBITS AT SEAMLESS
Retail, ecommerce and payments are experiencing unprecedented growth and this
requires an all-inclusive event platform to bring its key contributors and influences
together in the one space.
Enter Seamless.
As the region’s leading exhibition and conference, Seamless brings together leading
minds, entrepreneurs and innovators across payments, ecommerce and retail sectors
to allow new business opportunities and valuable connections to be made.
Driven by generating genuine business connections, Seamless is committed to
showcasing your products, ideas and innovations and ensuring they are shared with
the right customers in a new and exciting way.
Mobile-Commerce Solutions
Ecommerce Platforms
Fintech Innovation
Card Technologies
NFC
Chip manufacturers & integrators
Payment Processors
Payment Platforms and Issuers
ID and Security
Delivery and Logistics
Digital Marketing
Implementation Partners
eTailers
Store Design Consultants
POS, Omni-Channel Solutions
In-store Technology
Supply Chain, ERP
Merchandising Solutions
CRM, Loyalty Solutions
Analytics and Data
THE EXHIBITION
seamless.dubai@terrapinn.com www.seamless-expo.com/ME

10. Remarketing
3rd party marketing
Sales Team
Event Brochure
Email Awareness Campaigns
Content Marketing
Social: Twitter & LinkedIn
Instagram
Direct Bookings
Facebook Advertising
Email Nurture by vertical
Event Website
Solo emails
Newsletter banners
Web banners
List rental
Google display
Trade press/partners
#seamlessexpo
18 19
INTEGRATED MARKETING CAMPAIGN TO ATTRACTTHE RIGHTAUDIENCE
Our marketing campaign kicks off twelve months out and is a fully integrated
digital campaign using a variety of channels:
1 Get your brand in front of over 10,000
retailers, ecommerce companies and
the payment industry
2 Create and reinforce leadership in
these markets
3 Meet and partner with the best
retailers, ecommerce companies and
payments companies in the region
4 Launch new products, initiatives &
segments
5 Open new market opportunities
especially geographically
6 Market, prospect, sell
7 Establish partnerships and
collaborations
8 Leverage our extensive marketing
campaign
8 REASONS WHY
THIS IS A GREAT
MARKETING
OPPORTUNITY
BOOK NOW
FUTURE OF
PAYMENTS
ECOMMERCE
AND RETAIL
1-2 May 2017 Dubai

11. 20 21
FLOOR PLAN
RESERVE YOUR STAND EARLYTO SECURE THE BEST POSITION
There are around 300 exhibition stands available on the show floor. There’s a variety of
sizes available, the earlier you reserve the better the position you’ll secure. Exhibitors also
have the option to take a speaking slot in one of the onfloor demonstrations.
To discuss the show and reserve your space contact the team now on +971 4 440 2536
or email seamless.dubai@terrapinn.com
C10
C20
E40D40 F40
C14
C24
E44D44
B40 B42
B44 B46
B50 B52
B54 B56
C50 C52
C54 C56
B72B70
B66B64
B60
F70E72 S64Q62 S66S62Q61 S60Q60E70
C60
C64
R52
R54 R56
U50 U52
U54 U5
T50PAYMENTS
SEMINAR
THEATRE 1 T52
U40
CARDS & PAYMENTS
KEYNOTE CONFERENCE
F60
F66
G60 G62
G64 G66
P53 P54
P55 P56
P50
P51 P52
Q53 Q54
Q55
Q50
Q52
C14
C14 C14
F50
F54 F56
C40
C44 C46 F44
D10
D20 E20
H40 J40
C30
F10
F20
F30
D50
D60 E60
E50
G30 K30 N30 R30 S30 T30 U30 V30 W30
S20 T20 U20 V20
D30
K20 N20
G40
G24
H42 H44 J42 J44 P44
J52 J54
H60 H62
H50 H52
Q44 Q46N46 N44
N42K40 L40 M40
L44 M44
PREMIUM LOUNGE 1
PAYMENTS
CONFERENCE 2
PAYMENTS
SEMINAR
THEATRE 2
K42
G44
H10
H20 J20 P20
P10
Q20
Q10K10 M10 R10 T10 W10
J56
J50
R42 R44
R48
R40 R41
R20 R24 W20 W24
S42 S44
S46 S48
S40 S41
T44 T46
T40
G70C70 G72 H70
X30
X12
X10
V4 W4
X22
X20
X14
X6
F72
J6J4J2
D70
R50
F62
Q51
C42
E10
E30 H30
P40
J30 P30 Q30L30 M30
L20 M20G20
P42
N40 Q40 Q42
K44
G10 J10 U10 V10
R46
H2 H4 P2 P4 W2Q2 R6 V2
B35
B30
B36
B31
B37
B32
B38
B33
B39
B34
B25
B20
B26
B21
B27
B22
B28
B23
B29
B24
VISITOR
ENTRANCE & EXIT
VISITOR
ENTRANCE & EXIT
VISITOR
ENTRANCE & EXIT
CONNECTION
BRIDGE

12. 22 23
FLOOR PLAN
RESERVE YOUR STAND EARLYTO SECURE THE BEST POSITION
There are around 300 exhibition stands available on the show floor. There’s a variety of
sizes available, the earlier you reserve the better the position you’ll secure. Exhibitors also
have the option to take a speaking slot in one of the onfloor demonstrations.
To discuss the show and reserve your space contact the team now on +971 4 440 2536
or email seamless.dubai@terrapinn.com
CONNECTION
BRIDGE
SEMINAR
THEATRE
PREMIUM LOUNGE 2
E-COMMERCE SHOW KEYNOTE
THEATRE
STAGE
SEMINAR
RETAIL SHOW KEYNOTE
THEATRE
STAGE
E-COMMERCE
CONFERENCE
STREAM
R-B50 R-C54 R-E50R-D50 R-D52R-C50 R-F50 R-F52
R-E48 R-F44
R-F46R-D42 R-D44
R-E44 R-F42
R-E46
R-E42
R-E40 R-F40R-D40
R-D30 R-E30 R-F30 E-B30 E-D30E-C30 E-E30 E-F30 E-F34 E-G30 E-G32 E-J34E-H30
E-G20
E-G26E-F24
E-F20
E-F26
E-F22
E-H20
E-H26 E-J24 E-J26
E-H22 E-J20 E-J22
E-A30
E-A20
R-C40R-B40
R-B30 R-C30
R-C42R-B42
R-B34 R-C34
R-C44R-B44
R-A30
R-A20 R-C20R-B20 R-D20 R-F20
R-F10 E-A10 E-B10 E-D10
E-B20 E-D20E-C20 E-E20
R-E24
R-E20
E-E50 E-E52 E-F50 E-F52
E-E42 E-F42
E-E40 E-F40
E-E44 E-F44
E-H34 E-J32
E-H32 E-J30
E-K34
E-K30
E-K32
E-K26
E-K24
E-K22
E-K20
R-B16 R-B17
R-B12 R-B13
R-B14 R-B15
R-B10 R-B11
R-A2 R-B2 R-C2
R-A14
R-C16 R-C17
R-C12 R-C13
R-C14 R-C15
R-C10 R-C11
E-A2 E-B2 E-B4 E-B6
E-F10 E-G10 E-H10
E-H2E-F6E-E4E-E2E-D2 E-F4E-F2 E-H4 E-H6
ENTRANCE ENTRANCE
STAGE
E-G24
R-A16
R-A10 R-A12
VISITOR
ENTRANCE & EXIT
VISITOR
ENTRANCE&EXIT

13. SPONSORSHIP PACKAGES
EXHIBITION RATES
START AT
US$405 PER SQM
24 25
Premium sponsorship packages are for innovative companies serious about the payments, ecom-
merce and retail industries in the region. Sponsorship packages are tailored to meet your specific
marketing goals. The grid below is a guide to what you can expect at each level.
There are more than 300 exhibition stands avail-
able on the show floor.
There’s a variety of sizes available, the earlier you
reserve the better the position you’ll secure.
Exhibitors also have the option to take a speaking
slot in one of the onfloor seminars.
Package / benefits
Keynote speaking slot
Conference speaking slot
Seminar speaking slot
3 Minutes 3 big ideas video content
Priority logo positioning on event promotions
VIP passes for your executives / clients
Inclusion in a monthly community e-newsletter
Visitor show guide listing - logo
Use of networking app
Visitor show guide - advert
Invitation to contibute to the event e-book
Website listing - profile and logo
Pre-arranged meetings with buyers
Solo content email shot
Visitor show guide listing - profile
Exhibition stand space
Investment required (USD)
**Bespoke sponsorships and bolt-ons available on request
Delegate documentation - advert/whitepaper
Host a round table
90 Minute workshop
Launch pad slot
Exhibitor
(On
application)
Gold
1 (Or a r/t)
1
1
Yes
1/2 Page
1
Yes
Gold level
1
100 Words
Yes
1 (Or a conf
pres)
(On
application)
Title
(On
application)
1
1
2
1
Yes
1
Yes
1 Page
1
Yes
2
250 Words
Yes
1
2
Silver
(On
application)
1
1
50 Words
1/4 Page
Yes
Yes
Silver level
Yes
Yes
50 Words
Platinum
1
2
1
Platinum
level
1
Yes
1 Page
1
Yes
2
250 Words
6
4
Yes
48 m2
$45’000
15
10
Yes
64+ m2
$150’000
Yes
36 m2
$35’000
3
2
9+ m2
from $405
Discounted
rate
Yes
10
10
Yes
64 m2
$75’000
Yes
(On
application)
1
(On
application)
To discuss the show and reserve your space contact the team now on +971 4 440 2536
or email seamless.dubai@terrapinn.com
To discuss the show and reserve your space contact the team now on +971 4 440 2536
or email seamless.dubai@terrapinn.com
Content and thought leadership benefits
Lead generation benefits
Branding and profiling benefits
Networking benefits

14. OUR SPONSORS AND EXHIBITORS
FROM 2016
Card Switch
26 27

15. GET READY
TO GO
SEAMLESS
IN 2017
Brought to you by:
seamless.dubai@terrapinn.com www.seamless-expo.com/ME