Conference presentation from 2016, looking at how to adjust survey response data sharing with changing technology.

1. CAMPUS
COLLABORATION WITH
QUALTRICS – SHARING
REAL TIME RESPONSE
DATA WITH CHANGING
Claire Goverts
The College At
Brockport
AIRPO 2016

2. THE PROBLEM
Brockport, like others, is working with falling survey
response rates.
0%
10%
20%
30%
40%
50%
60%
2011* 2012* 2013 2014 2015
Survey Response Rates by Class of Year
Overall UG GR
?

3. THE SOLUTION
Collaboration with campus stakeholders to help build
response rates.
Need to share data with them.
Had been merging Excel tables of population groups to
survey response groups. Tedious.

4. THEN QUALTRICS
Tested and figured out could duplicate a survey,
uploaded panel data.
Two data sources, live survey, population as reference.
Graphs comparing the two.
Published as web links.

5. THE DASHBOARDS
Summary page, top half.
-Total number of graduating class,
-Total number of current survey
responses
Graph
-Blue bars are graduating class by le
-Red bars are survey responses by le

6. THE DASHBOARDS Summary, bottom half
-graph grouped into schools
Graduating class and respon
Text for school acronyms
Footer with data as of date

7. DASHBOARDS – SCHOOL
LEVEL Schools are filtered on
Undergraduate.
Also include a total graduated and
response counts
-Bars for majors, graduated and
survey response.

8. SHARING IS CARING
Dashboards included in a survey presentation at
President’s Advisory Council (PAC)in the fall.
Presentation and dashboard web links shared with deans
following PAC.
Helps with by in from the academics, deans signed off on
signing survey e-mail.

9. PERSONALIZED MESSAGING
From name:
Their dean
-Their first name
-Their major and
chair name
-Signed by their dean,
which includes their
school
For our graduates:

10. BUT CHANGES ON THE
HORIZON
Qualtrics upgrading to new Insight Platform
Awesome new features but current dashboards won’t
work.
Now what?

11. STEP BACK - ASSESS
Opportunity to evaluate. Ask what purpose / need with
data.
Is the key response rates? Or a minimum for each group
for group reports?
How useful to deans, chairs?

12. DIALOGUE WITH CAMPUS
What would stakeholders like to see?
Beyond academics – co-curricular programs?
What motivates one population over another?
Suggestions from other IR professionals.

13. NEW FORMAT
BI Publisher?
 Customize
 Manual upload or $ for API integration
Qualtrics Native Reports?
 Already real time
 Discover what can do with tool.

14. LOOKING AT OPTIONS
BI Publisher
Qualtrics – goal of
reporting #

15. SHARING IS CARING
Also share our successes:
0%
10%
20%
30%
40%
50%
2012* 2013 2014 2015 (IP)
Survey Response Rates by Class of Year
Overall UG GR
The class of 2015:
40% Response rate for graduate alumn
29% undergrad, and 31% overall.