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  1. 1. Using Online Faculty Directories: Faculty Concerns Along With Benefits Kathryn Baker Parks Director of Academic Information Sam M. University of Arkansas of Business University of Arkansas
  2. 2. University of Arkansas Directory Visibility 0 5000 10000 15000 20000 25000 30000 Pageviews Advising Directory GPA Calculator Business Major Details Current Student Page Career Services Directory Advising Career Student Majors GPACalc. University of Arkansas Page Views (September 2013-2014). Excludes home page.
  3. 3. The Traditional Approach Department of Music | J. William Fulbright College of Arts and Sciences | University of Arkansas
  4. 4. Update My Profile Page!!! Faculty Web Developer Sure, once I get to the rest of the requests. Where does the data come from?
  5. 5. Directory Research Interests Teaching Interests Bio Photo Education Links Social Media Articles Honors Modern Directories
  6. 6. Solution: Web Services User Controlled Data
  7. 7. A Better Way  Faculty (and staff) can update directory information in real time by logging into Activity Insight.  Benefits: Instant Updates, Time Savings For Administrative Staff, Up-To-Date Information
  8. 8. Giving Users A Choice
  9. 9. Cons of User Controlled Data  Typos!  Consistency  Unenthusiastic Users
  10. 10. Solutions  Typos  Periodic Review of Data  Consistency  Clear College Branding Document  Plan Your Database Structure  Add Formatting Consistency With Code
  11. 11. Solutions – Unenthusiastic Users I don’t do data entry!!!
  12. 12. “Don’t persuade, defend or interrupt. Be curious, be conversational, be real. And listen.” –Elizabeth Lesser
  13. 13. Solutions – Uncooperative Users  Find energetic new users. Let them share their excitement and knowledge with colleagues.  Listen to user concerns.  Be flexible.  Be conversational. Share your excitement.  Provide one-on-one training.
  14. 14. What’s Next? Future Online Directory Updates Single Data Source: Eliminate Deans Office Database and incorporate into Activity Insight Add Staff to Activity Insight for online directory purposes Export Additional Data: current classes taught, office hours, secondary contact, additional social media links.
  15. 15. Kathryn Baker Parks (479) 575-6090 kbakerparks (twitter) Don’t persuade, defend or interrupt. Be curious, be conversational, be real. And listen.” -Elizabeth Lesser

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