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Ad mediation - How Ad mediation work and the benefit of the Ad mediation.
- 2. • Helps to connect multiple networks in a single app. • Ad mediation shows the add to the user which has the highest cpm at the point • Mobile ad mediation is a process that helps developers and publishers maximize their ad revenue by selecting the best-performing ad network for each ad impression. • Ad mediation platforms allow app developers to manage and optimize their ad inventory by automatically selecting the most relevant and highest-paying ad network for each impression based on a variety of factors, such as ad format, user location, and device type. Ad mediation
- 4. Benefits of ad mediation • ·Increased Ad Revenue: By optimizing ad inventory and selecting the best-performing ad network for each impression, ad mediation platforms can help app developers and publishers increase their ad revenue. • Improved User Experience: Mobile ad mediation platforms can improve user experience by displaying relevant and high-quality ads that are more likely to be clicked on by users. • ·Reduced Workload: Ad mediation platforms automate the process of selecting and managing ad inventory, reducing the workload for app developers and publishers. • Fill Rate Optimization: By dynamically selecting the most suitable ad network for each request, ad mediation aims to achieve high fill rates, ensuring that a significant portion of ad inventory is monetized.
- 5. How does Ad Mediation work • First, the publisher integrates the SDK into their app. • This SDK leverages audience’s insights and sends them to the ad mediation platform. • Next, when a user opens the app, the SDK requests an ad from the mediation platform, which then selects the best ad from its pool of ad networks based on the ecpm . • Finally, the selected ad is displayed in the app, and the publisher earns revenue from the ad impression
- 6. Interstitial Ads Interstitial ads are full-screen advertisements that cover the entire screen, typically appearing between content transitions or during natural breaks in the user experience. Expected eCPM: • North America and Western Europe: (4$ to 15$) • Asia-Pacific:(2$ to 8$) • Middle East and Africa: (1$ to 6$) • Eastern Europe: 2$ to 7$)
- 7. Banner ads Banner ads are a common form of display advertising, consisting of rectangular images or graphics that are typically placed at the top, bottom, or sides of a webpage or mobile app Expected eCPM: • North America and Western Europe: (1$ to 5$) • Asia-Pacific:( 0.50$ to 3$) • Middle East and Africa: (0.50$ to 3$) • Eastern Europe: (0.50$ to 2$)
- 8. Native ads Native ads are a type of advertising format that blends seamlessly with the content and design of the platform where they are displayed, making them look and feel like a natural part of the user experience. Expected eCPM: • North America and Western Europe: ($2 to $15) • Asia-Pacific: ($1 to $8) • Middle East and Africa: ($1 to $5) • Eastern Europe: ($1 to $6)
- 9. Reward video ads Rewarded video ads are a type of in-app or in-game advertisement where users voluntarily opt to watch a video ad in exchange for some form of reward or benefit within the app or game Expected eCPM: • North America and Western Europe: (8$ to 25$) • Asia-Pacific: ( $5 to $15) • Middle East and Africa: ($4 to $12) • Eastern Europe: ($5 to $15)
- 10. App Open apps App open is an ad format that appears when users open or switch back to your app. The ad overlays the loading screen Expected eCPM: • North America and Western Europe: (5$ to 20$) • Asia-Pacific: (3$ to 15$) • Middle East and Africa: (2$ to 12$ ) • Eastern Europe: (3$ to 15$)