Group 1: Air Blue is a private Pakistani airline headquartered in Islamabad. It was founded in 2003 and commenced operations in 2004. Group 2: Air Blue operates scheduled domestic flights between 6 Pakistani cities and international flights to destinations in the UAE, Saudi Arabia, and Oman. Its fleet consists of Airbus aircraft, though it has faced challenges in brand awareness and maintenance facilities. Group 3: The document discusses Air Blue's growth between 2004-2014, including expanding its routes and launching its first international and European flights. However, it also notes weaknesses such as a small fleet, tight flight schedules, and lack of advertising that have limited its market share against national carrier PIA.

2. Group Members
O Hafiz Hassan
O Farooq Manj
O Kashif Ali
O Mohsin Ali
O Husnain Asif

4. O Air blue Limited is a private Pakistani airline with its
head office on the 12th floor of the Islamabad Stock
Exchange Towers in Islamabad, Pakistan.
O Headquarters: Islamabad
O Founder: Shahid Khaqan Abbasi
O Key people: Tariq Chaudhary (CEO)
O Founded: 2003
O Fleet size: 8
O Commenced operations:18 June 2004

5. O Airblue operates scheduled flights linking six
domestic destinations.
O Islamabad,Lahore, Karachi, Rahim Yar
Khan, Sialkot and Multan.
O International destinations of UAE
airports Dubai, Sharjah and Abu Dhabi, as well
as Muscat, Jeddah, Riyadh and Dammam.

6. Number of Aircraft
O Airbus A319, 04 history.
O Airbus A320, 03 current, history 05
O Airbus A321, 05 current, history 04
O Airbus A340, 00 current, history 02

7. O First year flying more then 400,000 passenger load
factor 90%.
O This allow to expend PASHAWAR , QUETTA, and
NAWABSHAH,
O First INTERNATIONAL flight KARACHI to DUBAI 14
august 2005.
O JUNE,04,2007 first flight to MANCHERTER using
A321
O 2014 LAHOR to LONDON –

8. Vision Statement
O Our vision is to make Air blue the most
admired airline in the world.
O Ensuring safety comes first.
O Providing Service Straight From the Heart.
O Encouraging product leadership.
Delivering superior financial returns.
O Providing rewarding career opportunities.

9. Marketing Strategy
O Second largest air-carrier of Pakistan, enjoying
almost 30 percent market share on domestic
routes.
O Innovative e-ticketing and wireless check-in
technologies.
O Package for students and special children.
O Air blue showed a record operating profit of
over Rs 150 million for year 2006 while
providing a high quality product to the
consumers.

10. O Low fares enable market share growth.
O The Air blue frequent flyer program is called "Blue
Miles“
O Passengers are able to initially start on the base
level where sign up is free.
O Once passengers earn enough miles, there are
upgrades to the Blue Card followed by the
Platinum Card.
O In May 2009, the airline formed an alliance with
The Faysal Bank Limited (FBL) to launch its
summer promotion on its credit cards.
O Air blue can make a huge dent on PIA’s profits it’s
able to capture some share of Hajj pilgrims.

11. Weaknesses
O Difficulty in developing brand-awareness as a startup
company.
O Not having its own repair and maintenance facilities.
O Doing less on the advertising and promotion of air line.
O Not operating flights for Hajj Pilgrims, which could be a
major source of income.
O Small fleet of air crafts.
O Two aircrafts are acquired on dry lease and one on wet
lease.
O It connects only seven cities in Pakistan.
O Very tight schedule of flights, which puts extra burden on
pilots, cabin crew and hostesses