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AIR ARABIA
• Started in FEB 2003
• Started in FEB 2003
Largest Low
Cost Carrier in
Middle East
Can you Believe
that …!!!
STRENGTHS
WEAKNESS
OPPORTUNITIES THREATS
CHEAP FARES TONS OF DESTINATIONS CONFORTABLE FLIGHTS
UNABLE TO PLACE ITSELF IN
HIGHER MARKET
EXPANSION, CREATE HUBS, CONNECT
COMPETETION FROM RIVALRIES
HOW DID ALL OF THIS HAPPEN
SUCCESS
Click to add text
ANY OTHER STRATEGIES..??
• Picking a universal aircraft
model.
• Using Pioneering technologies
to boost efficiency.
• Foreseeing the fluctuations of
fuel price and dealing with it.
• Expanding to exotic locations.
•Developing a
proper pricing
strategy is
important for a
company
• Entering low end market
• Used cost cutting practices effectively
• Good decision making.
• Expanding to exotic locations
• Pay Less Fly More

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Marketing management on Air Arabia