Air Arabia case study. This presentation was prepared during an internship under prof. Sameer Mathur, IIM Lucknow.

1. AIR ARABIA : CASE STUDY

2. LET'S FLY HIGH

4. LET'S TALK ABOUT AIR ARABIA
 FOUNDED IN FEB 2003
 115 DESTINATIONS USING 44 AIRCRAFTS
 COMPANY SLOGAN: PAY LESS FLY MORE
 HEADQUARTERS: SHARJAH INTERNATIONAL AIRPORT

6. HOW THEY SUCCEED IN PROVIDING
LOW FARES ?
PLUCKY CHOICE OF AIR CRAFTS
A320
A320S
PIONERRING TECHNOLOGIES TO BOOST
EFFICIENCY AND REDUCED FUEL PRICES

7. ORGANIZATIONAL STRUCTURE
Arif Naqvi
NON EXECUTIVE DIRECTOR
Sheikh Abdullah Bin Mohammed Al Thani
CHAIRMAN
Adel Abdullah Al Ali
CEO
Dr. Ghanem Al Hajiri
INDEPENDENT DIRECTOR
Sheikh Khalid Bin Issam Al Qassimi
INDEPENDENT MEMBER

8. STRENGTHS
THREATS
SWOT ANALYSIS
WEAKNESS
OPPORTUNITIES

9. STRENGTHS
TO DECREASE FUEL
COST BY 4%

10. WEAKNESS
With Jey Fuel process hiked, Airlines forced to raise ticket prices

11. OPPORTUNITIES
TO EXPAND IN
SOUTH ASIA AFRICA EUROPE

12. OPPORTUNITIES
CREATE MORE HUBS TO LINK ARAB WITH AFRICA

13. THREATS
INTENSE COMPETITION

14. MAIN STRATEGY
• Expand no of products offered or Market served.
• Increase in the number of employees, revenue or
Market share.

15. ACHIEVEMENTS
Air Arabia awarded for
customer innovation at
first Aviation
Achievement Awards.
Air Arabia named ‘Best
Low-Cost Carrier’ at
World Tourism Forum
Awards in Istanbul.
Best Low Cost
Airline" at the
Aviation Business
Awards 2015
Airline of the Year –
Middle East" at the
Aviation Business
Awards 2015

16. STATISTICAL HIGHLIGHTS

17. MINI CASE STUDIES
QUESTIONS

18. Air Arabia has succeeded in profitably challenging big established airlines
companies in the Middle East and North Africa. Why don’t all other airlines
apply the same business model as Air Arabia ?
LUXURYHIGHCOST

19. What challenges does Air Arabia face? Do you think that the company will be
able to maintain its leadership position in the LCC market in the Middle East
and North Africa? What will happen if other airline apply the same business
model as Air Arabia?
There are a number of competitors of Air Arabia in low cost aviation industry
which forces employees to work harder with limited resources. This results in
greater employee dissatisfaction towards the workplace and more employee
turnover rate.
The employees in Air Arabia were found to be less efficient and thus the
company was compiled to increase its fare to sustain pressure of increasing
oil prices. The main cause of this problem can be lack of motivation in the
employees towards the company growth. Leadership position will depend on
how Air Arabia will deal with employees.

21. Created By: Deepak Singh, KNIT Sultanpur during a
Marketing Internship with Prof. Sameer Mathur, IIM
Lucknow
DISCLAIMER