Air Arabia is a low-cost carrier (LCC) airline based in the United Arab Emirates that was established in 2003 with 2 Airbus A320 aircraft serving the Middle East and North Africa region. It has since expanded to over 128 countries and aims to provide affordable air travel that is 40% cheaper than regular fares through a customer-centric approach, high aircraft utilization, and digital technologies while maintaining low prices, good customer service, and a great flying experience. Air Arabia faces challenges from competitors adopting its business model but can maintain its leadership by acquiring maximum market share through continuous reductions in airfares, sticking to its customer-centric and long term investment vision, and staying updated with new technologies.

1. AIR ARABIA
• 2003
• 2 Airbus A320
• Middle East
and
North Africa

2. COMPETITORS

3. LCC - Low Cost
Carriers

4. BENEFITS
32-inch seat pitch 162 passenger capacity
Cabin
Space
Reducing in-flight
congestion
Legroom

5. 85% potential regional customers
TARGET

6. EXPANSION
LCC
Expansion by Exploiting LCC

7. CHOOSING
PLANES
ADD-ONS
Reduce Fuel cost
Environmental
impact

8. GO DIGITAL
Website & Mobile App

9. ATL MARKETING

10. CURRENT
DESTINATIONS
128 Countries

11. SUCCESS MEASURE
Lowest Price Good
Customer Service
Great flying experience

12. VISION
40% cheaper when compared to regular fare

13. irlines companies in the Middle East and North Africa. Why
QUESTION 1

14. Customer-centric Portfolio
InvestmentREASON FOR
SUCCESS

15. PRICING OBJECTIVE
Maximum Market Share

16. What challenges does Air Arabia face? Do you
think that the company will be able to maintain
its leadership position in the LCC market in the
Middle East and North Africa? What will
happen if other airline apply the same business
model as Air Arabia?
QUESTION 2

17. CHALLENGES
LCC

18. LESS PRONE TO
DANGER
Vertical Growth

19. AWARDS

20. Acquiring the maximum market share by reducing the co
• Use customer centric strategy
• Stick to the Vision
• Plan for long term investment
• Get updated with technology
SUMMARY

21. DISCLAIMER
Created by Abilash Rajasekaran,
during the marketing internship by
Prof. Sameer Mathur, IIM Lucknow