How AirAsia Success

1. SUZIANA IZZAIDA BT SAZALI
NUR ZAHIRAH BT ZAHIR
NUR SHAHIRAH BT ZULKEPLY
NUR AIN FARHANA BT AZMI
WADI BIN MINGGU
NUR AMALYNA BT ZAINAL
NURUL SYAZANA LIYANA BT MOHD NAJIB
FATIN NORISMALIZA BT ISMAIL

2. INTRODUCTION
 Corporate entrepreneurship is defined as the process
whereby an individual or a group of individuals,
venturing with an existing organization, create a new
organization or innovation within that organization or
their product.
 Students can analyse the innovation culture in large
firms.
 To realize the corporate entrepreneurship practices that
support high performance work systems.

3. PART 1
 AirAsia established in 1993, commenced operations in 1996.
 In 2001, Tune Air Sdn Bhd purchased this airline from DRB-Hicom.
 AirAsia’s first and main base is the Low Cost Carrier Terminal (LCCT) at
Kuala Lumpur International Airport
 claims ‘No Admin Fee’, but has some fees for services which are free on
other airlines and the airasia slogan is ‘Now Everyone Can Fly’
 AirAsia is set to take low-cost flying to an all new high with our belief,
"Now Everyone Can Fly".
 For the competitors, mas and malindo
 as a airasia company their provide a lot of strategi and attract more
opportunity to give an discount or make low cost to provide and attract
more customer.

4. THE VISION
THE MISSION

5. THE
VALUE
SAFETY
VALUING
OUR
PEOPLE
CUSTOMER
FOCUSED
INTEGRITY

6.  (a)How the organizations encourage
employees to act ethically, to engage in
corporate entrepreneurship culture, to go
above and beyond the call of duty to exhibit
exceptional performance?
Creates a
dynamic
corporate
culture
Does not
have the
call center
Follow the
ethics Law
Effective in
touch with
the
stakeholder
to go above

7. never stops
cheating its
customers
continues to promote its
misleading and fraud
deals to the public.
never try telling
lies to the
shareholders
shake those who
rejected his
proposal and
initiatives
penetrating
airlines
business
market

8. Treat team
as a big
family
How does the
organization
build trust in
teams and how
does team
building occur.
Creating a
positive
environment
Avoid
conflict of
interest
Confidentially
and disclosure
of information.
Use duty
and
declaration

9. CONFLICT IN AIRASIA
TYPES OF CONFLICT

11. Want to get a
permission to
Landing in
Singapore.
Acceptance of
Malaysian business
community which is
cynical to his plan.
His planning to
make Subang
Airport as hub of low
cost fare in Asian.
Suppose that the manager want
to change the organization’s
corporate culture. What sort of
resistance would he/she expect
from employees? How would
he/she deal with this resistance?

12. No Frills
CE
STRATEGIES
High
Aircraft
Utilisation
Streamline
Operations
Cost
Optimization
Operations
Distribution
System
Basic
Amenities
Lean
Point to
Point
Network

13. CONCLUSION
 Air Asia create a globally recognized ASEAN brand
and took risk of giving the low-cost flying so that
everyone can fly.
 Maintain the highest SERQUAL, embracing
technology to reduce cost.
 Entrepreneur always think positive and did not
show egoism.

14. REFERENCE
 Sponsorship: Caterham Moto Racing Team.