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Emirates

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Marketing Strategy

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Emirates

  1. 1. YOU FAIL TO PLAN, YOU PLAN TO FAIL
  2. 2. 2 LEVELS
  3. 3. STRATEGIC  Efficient competition.  Exceeding beyond Arabian Gulf and Middle East
  4. 4. TACTICAL  Product  Equipment  Service
  5. 5. STAGES OF PLANNING Corporate Division Business Product
  6. 6. Corporate and Division planning  Mission Statement – Provide high quality commercial air transportation service.  Customer Oriented.  Innovative.
  7. 7. Business Unit planning  Shareholder in 5 star hotels  Alliance with Dnata (air service provider) to achieve cost-effectiveness
  8. 8. SWOT ANALYSIS Strengths • Customer Loyalty • High Social Media Engagement • Engagement through sponsorship of football teams like Arsenal
  9. 9. Opportunities • Expansion in Africa and America
  10. 10. Weakness • Cost effectiveness • Competitive pricing
  11. 11. THREATS • Accusations from competitors. • Inflation of fleets
  12. 12. A FEW QUESTIONS
  13. 13. SECRET BEHIND EMIRATES’ SUCCESS?
  14. 14. CONNECTS TO CUSTOMER  Most famous ad includes famous sit-com star Jennifer Aniston endorsing Emirates
  15. 15. Cost Effectiveness and Innovative  For cutting maintenance cost, Emirates replaced their standard engines with the one made by Rolls-Royce.
  16. 16. HOW CAN IT OVERCOME ITS WEAKNESSES?
  17. 17. SOLUTION  Increasing market share by expanding routes.  Providing more value added services like hotel booking, cab booking, travel guide, etc.
  18. 18. WHAT ARE THE ADVANTAGES OF DECREASING FUEL PRICES?
  19. 19.  Expenditure can be lowered and cost effectiveness can be enhanced.  Investments can be made in other services, business expansion or providing loyalty programs
  20. 20. DISCLAIMER This presentation is created by Dhruvil Karani, Intern under professor Sameer Mathur, IIM Lucknow

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