This document provides guidelines for using the AIESEC logo on materials. It describes the logo's design elements and meaning. It specifies allowable color combinations for the logo and rules for maintaining clear space around it. Placement guidelines state the logo should be prominently displayed and cover 80% of materials, with a minimum height of 8mm on A4 pages. The global descriptor can be used underneath for additional context. The logo and guidelines must be followed consistently to strengthen the AIESEC brand identity.

1.
1
AIESEC
Logo
Booklet
2012
This document should be followed in all circumstances with any office of AIESEC
or any other entity which is using the AIESEC logo.

2.
2
Table
of
Contents
The AIESEC Logo
.....................................................................................................................
3
The Global descriptor
...............................................................................................................
3
Colour Combinations
...............................................................................................................
4
Short
Logo
.............................................................................................................................................................................................
4
Short
Logo
with
no
background
..................................................................................................................................................
5
Long
Logo
with
descriptor
.............................................................................................................................................................
5
Long
logo
without
descriptor
.......................................................................................................................................................
6
Clear
space
....................................................................................................................................
6
Logo
placement
and
Size
...............................................................................................................
7

3.
3
The AIESEC Logo
Introduced in 1991, the AIESEC logo remains a relevant and important component of the
AIESEC brand identity.
The logo Design shows
• Young people gaining definition as they come out of the blue Mass
• Young people forming themselves as individuals for the future.
In short, it represents how AIESEC enables young people to discover and develop their
potential and head towards their future with a clearer and stronger vision for themselves.
The logo should not be modified in anyway and should always be used according to the
guidelines in this section.
• The Logo symbolizes
• Young people shown through carrying of book
• Walking forward represents walking towards the future
• Increasing definition represents forming/developing as individuals
• Emerging from the blue mass represents building your own path or moving towards your
personal vision
The logo will continue to appear on all AIESEC media and materials in all circumstances.
The Global descriptor
The Global Descriptor is preferred to accompany the AIESEC Logo. The descriptor
supports the AIESEC logo in people understanding more about the organisation at first view
itself.
The use of the logo under the Logo is optional. However, the descriptor can only be used
under the Logo.

4.
4
Colour Combinations
The logo can be used as a powerful tool for communication if communicated consistently
and with repeatedly. Being the most powerful visual element within our brand we can
strengthen our overall brand by representing it on the right backgrounds.
Blue
Pantone 286C
Web (hex) #003399
RGB 0/51/153
CMYK 100/91/6/1
HSB 220/100/60
Lab 25/21/-61
The following combinations of the logo here illustrate the correct use of the logo in positive
and reverse formats. Any of these combinations can be used in any medium of
communication, i.e. print, web, etc.
Any other combinations or changes to the typeface should not be used.
Short
Logo

5.
5
Short
Logo
with
no
background
The AIESEC logo can be superimposed on top of an image with a solid background with
the logo being clearly visible and not disappearing into the background.
Long
Logo
with
descriptor

6.
6
Long
logo
without
descriptor
Clear
space
To protect the strength and integrity of the logo, a clear space, free of any other visual
elements, should be maintained. This includes additions of entity (country, territory, local)
names, changing background colors, or adding a shadow. The only exception is with the
global descriptor.
In the example below, the unit of measurement for clear space equals the height of the
people. The clear space on the right side is 1 unit. The clear space on the left, bottom, and
top is 0.5 units.

7.
7
Logo
placement
and
Size
The placement for the logo is to bleed off the left or bottom side of the page and cover 80
percent of the page. The logo should be placed prominently on any materials and should
not be placed as a background, within text, or underneath text or images.
On A4 pages – both portrait and landscape – the height of the logo should be at least 8
millimeters. We recommend 1.5 units from the logo to the upper or lower edge of the page
(see illustration). For other page sizes, follow the 80% recommendation and use the
downloadable vector format to resize at optimal proportions and without quality loss.
The use of the descriptor under the logo is optional however when you decide to it please
adhere to the space guidelines.