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Using social media to promote archive use

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Using social media to promote archive use from Laura Cowdrey, National Archives - presentation given at ALISS AGM May 2013

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Using social media to promote archive use @LauraCowdrey
Preparation and planning • What collections do you have, and what is unique about them? • What are you aiming to achieve? • Who are you trying to reach? • And what do you want them to do, if anything, once you have their attention? 2
The value of social media? • Great for removing barriers, increasing access and engaging people • Good way to raise awareness of collections and services • A more personal touch • Doesn’t require budget (but does take time) • Immediate 3
Methods and channels
Blogging (and microblogging) 5
Sharing content online 6
Engaging with audiences 7
Promotion 8
Evaluation and monitoring is key
What have we learnt?
Using social media to promote archive use

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