Agile2 phase ii presentation
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This document outlines a 3-phase approach to US market expansion consisting of a readiness assessment, customer development, and executing a US expansion platform. The readiness assessment evaluates operational, sales, and marketing readiness as well as conducting a market test. Customer development focuses on people, processes, technology, and learning from experience. The US expansion platform provides fast market validation, essential assets to succeed in the US, acts as a bridge between countries, uses a minimum viable experience approach, and enables repeatability and scaling.
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Agile2 phase ii presentation
- 3. 3-Phase Approach Learning Readiness Assessment US Expansion
- 4. Readiness Assessment Operational Sales & Marketing Market Test / Validation
- 5. US Expansion Customer Development People, Process & Technology Execute, Learn, and Improve
- 7. US Expansion Platform • Fast & Efficient Market Validation • Essential Assets to “Win” in the US • The “Bridge” between Countries and US • “MVE” – Minimum Cost & Minimum Risk • Repeatability – Scale and Replicate
- 8. Lean & Fast Market Validation • Lean Market Research • Narrow Focus • Access to C-Level / Senior Executive Network • Test Sell Your Product / Services “As-Is” • Real Buyer Feedback
- 9. Gap Analysis – Vital Factors • Brand Promises / Core Values? • Differentiated Value Proposition? • Repeatable and Scalable?
- 10. Assets to WIN People Process Technology
- 11. The “Bridge”
- 12. The MVE The Minimum Viable Experience (MVE) is the smallest Repeatable Buying Experience that results in Reliable and Repeatable Sales.
- 13. Repeatability • Learning Platform • Processes and Systems • Technology • Scale
- 14. Outcomes • Real buyer feedback • Gap Analysis • Asset Recommendations • Vertical Market Identified – Customer Profile • Sales Process Framework with Content • Insights & Refined Hypotheses • Market Validation – Confidence to Commit • Comprehensive Report
- 15. Builds Markets Thank You
Editor's Notes
- This video explains the 3-Phase Approach that agile2 uses to navigate your US Expansion.My name is Greg Lins, and I’m the Chief Strategy Officer at agile2.Welcome!