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Say Hello to
MarTech
On Top Of Everything Else…
• Differentiation / Education
• Incomplete customer / prospect profile
• Absent account strategy
• Hammer & nail
• Data firehose
Say “Hello” to Martech
• Marketing Technology
• Efforts and tools that harness
technology to achieve marketing goals
and objectives
• 3,500 different vendors across 43
different categories
Its Really Not That Complex
• Marketing Technology Stack
• Group of technologies that marketers leverage to execute, analyze and
improve their marketing activities.
CRM (Free to $75/user/mos)
• Manage and analyze customer/prospect interactions and data
throughout the customer lifecycle
• Account Profile
• Who buys what? Who is listening to you?
• References (+ or -), Partners, Competition
• Lead Pipeline / Forecast
Marketing Automation ($100/mos to +++)
• Technology that helps you more effectively market on multiple
channels online (such as email, social media, websites, etc.)
and automate repetitive tasks.
• Drip Campaigns
• Follow-up emails on landing page offers / events
• Push prospects through the Funnel
• Focus on ranking MQL/SQL
• Move away from “blasts”
Q & A
• Governors Road Network
• Edward Patience
• 954-261-0906
• epatience@governorsroad.com

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Say Hello to MarTech

  • 2. On Top Of Everything Else… • Differentiation / Education • Incomplete customer / prospect profile • Absent account strategy • Hammer & nail • Data firehose
  • 3. Say “Hello” to Martech • Marketing Technology • Efforts and tools that harness technology to achieve marketing goals and objectives • 3,500 different vendors across 43 different categories
  • 4.
  • 5. Its Really Not That Complex • Marketing Technology Stack • Group of technologies that marketers leverage to execute, analyze and improve their marketing activities.
  • 6.
  • 7. CRM (Free to $75/user/mos) • Manage and analyze customer/prospect interactions and data throughout the customer lifecycle • Account Profile • Who buys what? Who is listening to you? • References (+ or -), Partners, Competition • Lead Pipeline / Forecast
  • 8. Marketing Automation ($100/mos to +++) • Technology that helps you more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. • Drip Campaigns • Follow-up emails on landing page offers / events • Push prospects through the Funnel • Focus on ranking MQL/SQL • Move away from “blasts”
  • 9. Q & A • Governors Road Network • Edward Patience • 954-261-0906 • epatience@governorsroad.com