A quick and simple introduction- a teaser really - on marketing technology. What is it. How it can help small business/sole practitioner.
Given to the Eastside Professional Networkers Group on May 4th, 2017
This document outlines a 3-phase approach to US market expansion consisting of a readiness assessment, customer development, and executing a US expansion platform. The readiness assessment evaluates operational, sales, and marketing readiness as well as conducting a market test. Customer development focuses on people, processes, technology, and learning from experience. The US expansion platform provides fast market validation, essential assets to succeed in the US, acts as a bridge between countries, uses a minimum viable experience approach, and enables repeatability and scaling.
The Internet has changed everything in so many industries. And at the same time, in marketing, some fundamental truths never change.
- Americans are now spending more time online than watching TV, much of that on social media sites that did not exist 10 years ago.
- Newspaper advertising revenue has dropped by over 50%.
- About $50 billion/year is now spent on online advertising
70% of Americans use mobile as part of their retail experience
- P&G is now spending over a third of its marketing budget on digital.
Marketers need to explore the buyer’s journey, develop personas, and use the right mix of digital and traditional media to respond to where that customer is – from awareness to customer to advocate. This presentation addresses some of the disruption caused by digital and the new opportunities that it produces, and technologies to enable them.
This presentation was developed by Louis Gudema, Senior Digital Marketing and Sales Maven, and was given at NEDMA's 2014 DM Innovations Symposium.
Digital marketing technology has outpaced the ability of marketers to implement and optimize it. In this talk, I present a strategic approach to help marketers implement omni-channel marketing more successfully.
This document provides an overview of digital marketing best practices. It discusses understanding the customer journey, focusing on various media types including owned, paid and earned media. It also covers best practices for content marketing, marketing automation, information architecture and developing a mobile content strategy. The key recommendations are to understand the customer, focus on compelling content across owned channels, and integrate paid and earned media to drive engagement throughout the customer journey.
This document provides an overview of a course on digital marketing and e-commerce. The course covers 7 main topics: foundations of digital marketing and e-commerce, attracting and engaging customers online, social media marketing, email marketing, analytics and measurement, building e-commerce stores, and developing customer loyalty. Key concepts covered include SEO, SEM, social media, email marketing, analytics, and building an e-store. The course assessments include quizzes, assignments, a midterm exam, and a final exam.
One size never fits all: Integrating your technology wiselyAdestra
What does a truly connected MarTech stack look like?
With increasing pressure for marketers to incorporate best-of-breed automation, personalization, and machine learning tools into their everyday strategy, the sheer volume of integration options out there can feel overwhelming.
This document outlines a 3-phase approach to US market expansion consisting of a readiness assessment, customer development, and executing a US expansion platform. The readiness assessment evaluates operational, sales, and marketing readiness as well as conducting a market test. Customer development focuses on people, processes, technology, and learning from experience. The US expansion platform provides fast market validation, essential assets to succeed in the US, acts as a bridge between countries, uses a minimum viable experience approach, and enables repeatability and scaling.
The Internet has changed everything in so many industries. And at the same time, in marketing, some fundamental truths never change.
- Americans are now spending more time online than watching TV, much of that on social media sites that did not exist 10 years ago.
- Newspaper advertising revenue has dropped by over 50%.
- About $50 billion/year is now spent on online advertising
70% of Americans use mobile as part of their retail experience
- P&G is now spending over a third of its marketing budget on digital.
Marketers need to explore the buyer’s journey, develop personas, and use the right mix of digital and traditional media to respond to where that customer is – from awareness to customer to advocate. This presentation addresses some of the disruption caused by digital and the new opportunities that it produces, and technologies to enable them.
This presentation was developed by Louis Gudema, Senior Digital Marketing and Sales Maven, and was given at NEDMA's 2014 DM Innovations Symposium.
Digital marketing technology has outpaced the ability of marketers to implement and optimize it. In this talk, I present a strategic approach to help marketers implement omni-channel marketing more successfully.
This document provides an overview of digital marketing best practices. It discusses understanding the customer journey, focusing on various media types including owned, paid and earned media. It also covers best practices for content marketing, marketing automation, information architecture and developing a mobile content strategy. The key recommendations are to understand the customer, focus on compelling content across owned channels, and integrate paid and earned media to drive engagement throughout the customer journey.
This document provides an overview of a course on digital marketing and e-commerce. The course covers 7 main topics: foundations of digital marketing and e-commerce, attracting and engaging customers online, social media marketing, email marketing, analytics and measurement, building e-commerce stores, and developing customer loyalty. Key concepts covered include SEO, SEM, social media, email marketing, analytics, and building an e-store. The course assessments include quizzes, assignments, a midterm exam, and a final exam.
One size never fits all: Integrating your technology wiselyAdestra
What does a truly connected MarTech stack look like?
With increasing pressure for marketers to incorporate best-of-breed automation, personalization, and machine learning tools into their everyday strategy, the sheer volume of integration options out there can feel overwhelming.
Digital marketing utilizes internet and digital technologies to promote products and services. It includes search engine optimization, pay-per-click advertising, email marketing, social media marketing, content marketing, video marketing and more. The goal is to make brands more visible and accessible online to increase awareness. Effective digital marketing strategies include SEO, SEM, social media marketing, content marketing and influencer marketing. These tactics aim to improve brand recall, engagement, and conversions.
Digital Marketing and Advertising brief overview 2015Lassi Nummi
Guest lecture at Estonian Business School @ Helsinki. April 2015. Why Digital Marketing matters, how to do digital marketing and selected formats of doing digital marketing.
David has evaluated and analysed over a 150 sales tools! Learn about the top 5 sales tools available in 2018 and how they can improve your sales process.
Marketing Data Presentation for Carnegie MellonStephen Lella
This document provides an overview of how marketing and data work together from the perspectives of different roles within an organization. It discusses how marketing professionals, managers, upper management, and C-level executives can utilize different types and levels of data. Marketing professionals focus on component-level performance data, while managers look at campaign-level parameters and results. Upper management analyzes longer term trends and ROI. For C-level executives, the entire marketing effort can be summarized in two sentences. The presenter also discusses building a marketing technology stack and skillsets needed to understand and analyze marketing data.
View Tony Stagg's presentation from Rio SEO's Local Search Summit about how to get started with attribution and ahve a tracking and measurement methodology in place.
Learn the latest trends in association newsletters and how ASAE and NJSCPA are taking advantage of marketing automation via transactional messaging platforms.
Innovative eLearning in Sales: From Sales Enablement to Sales Performance - M...Shelley Reece
More than 8 analyst firms, the Association for Talent Development, and the Sales Enablement Society have all defined “sales enablement” – each slightly differently. In hundreds of organizations, the sales enablement function is run differently, with a different focus, responsibilities, and initiatives.
To make matters worse, according to a 2017 study by CSO Insights, “Sales enablement is a growing trend, but sales performance is not improving... Clearly, something is missing.” What’s missing is a clear focus on driving measurable improvement in sales performance and the expertise required to truly move the needle on the metrics that matter.
Want to step up, separate yourself from the pack, and maximize your company’s investment in Sales Enablement? Then join sales transformation expert Mike Kunkle for this webinar (where your questions are welcomed and expected!)
This document provides an overview of Ancestry's marketing technology strategy and stack. It discusses:
- The goals of maximizing personalized engagement at scale through the right messages at the right time.
- The key pillars of data foundation, activation, and reporting/analytics to achieve this vision.
- The optimal marketing tech blueprint including a customer data platform to develop a holistic view of customers across channels.
- Examples of how marketing technology is used, like real-time personalized journeys and multi-touch attribution modeling across channels.
The CRM Administrator is responsible for managing the company's Customer Relationship Management system on a daily basis, ensuring data accuracy, providing support to users, and customizing the system. Key responsibilities include policing data entry, creating training materials, managing access privileges, and coordinating with IT on integrations. The ideal candidate has 2+ years of marketing or sales administration experience, knowledge of sales processes, and strong computer and communication skills.
Introduction to Technology Marketing as a Service (TMaaS). The presentation was made by Manish Godha at Technology for Marketing and Advertising conference (TFM&A/ TFMA), New Delhi on June 20, 2013.
SFSF REC_Sales Guide and Tips for Identifying Recruiting Strategies and Opps....MarkPalma9
SAP SuccessFactors Recruiting is a leading cloud-based talent acquisition solution. It uniquely combines ATS, job distribution, CRM capabilities, and intelligent technologies to deliver personalized candidate experiences at scale. The document discusses SAP SuccessFactors Recruiting's key capabilities, target customers, differentiators, and trends in the recruiting space like the focus on candidate experience, diversity and inclusion, and virtual recruiting. It also provides tips for identifying a company's existing recruiting vendor and strategies by examining their career website.
Metrics Matter: A B2B Guide to Finding Real Marketing ROILinkedIn
BusinessOnline CEO, Thad Kahlow, Lithium Technologies VP of Marketing, Dayle Hall, and LinkedIn Global Marketing Director, Kelly Kyer discuss the challenges B2B marketers face when it comes to data in today's ever-more-competitive world. Enjoy expert opinions about how to deliver meaningful results and why meaningful metrics must include both people and data — in addition to:
-- Why data is the great clarifier
-- Three secrets to demystifying data
-- How data should inform content alignment across the buying journey
Delivering Excellent Support Customer Experiences in MarketingDavid Loia
This document discusses the challenges of modern marketing and how RightNow's multi-channel campaign management solution addresses them. It provides an overview of RightNow's features for campaign design, email marketing, lead management, message optimization, segmentation and personalization, analytics and more. The solution aims to give marketing teams full control over the customer lifecycle and experience through an integrated platform.
Modern Marketing Model (M3) - 1 year onEconsultancy
A 12-month timeline of Econsultancy's Modern Marketing Model (M3) which fuses digital and classic marketing into one future-facing framework. M3 informs marketing’s remit, the required competencies and organisational design to define marketing in the digital age
This document provides an overview of key concepts in e-marketing. It discusses how e-marketing uses technology to create, communicate, and deliver value to customers while managing customer relationships. The effects of e-marketing on traditional marketing are also examined, such as increasing efficiency and transforming strategies. The evolution and future of e-marketing in relation to the internet is explored. Challenges and opportunities of e-marketing are outlined. Strategic planning considerations for e-marketing are also reviewed.
Customer Relationship Management (CRM) is a strategy for managing all your company’s relationships and interactions with customers and potential customers. It helps you stay connected to them, streamline processes and improve your profitability.
More commonly, when people talk about CRM they are usually referring to a CRM system, a tool which helps with contact management, sales management, productivity and more.
Customer Relationship Management enables you to focus on your organization’s relationships with individual people – whether those are customers, service users, colleagues or suppliers. CRM is not just for sales. Some of the biggest gains in productivity can come from moving beyond CRM as a sales and marketing tool and embedding it in your business – from HR to customer services and supply-chain management.
This document provides an overview of e-marketing, including its meaning, scope, and effects on traditional marketing companies. E-marketing is defined as using information technology to create, communicate, and deliver value to customers and manage customer relationships. It has several benefits, such as increasing efficiency and effectiveness, transforming marketing strategies, and adding customer value. The document also discusses topics such as e-business models, performance metrics like the balanced scorecard, creating an e-marketing plan, and analyzing the e-marketing environment and its legal/ethical issues.
Measuring engagement and revenue throughout the customer lifecycle by SilverpopSilverpop
In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following:
Connecting revenue to the specific marketing channels and campaigns driving it
Integrating digital marketing and ecommerce systems
Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back
Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement
The document provides guidance on prospecting for revenue leaders. It discusses starting with the right revenue model, stopping revenue leakage, best lead sources, using lead nurture to double results, and aligning marketing and sales. An example case study shows how implementing new processes like prospecting funnels and intense nurture lowered costs per lead and improved pipeline coverage. The key takeaways are to fix revenue issues, focus on top lead sources, improve nurture, adopt a service level agreement, and avoid technology overkill.
Enterprise Web sites – Connecting with the New ChannelsThomas Robbins
Today’s customers engage with your organization through a growing variety of channels. Your website is just one of them –don’t forget social media, mobile and e-mail. Understanding the customer journey across these channels is essential to the success of any marketing organization. In this session we will look at key recommendations you need to consider as you get started in multichannel engagement.
Digital marketing utilizes internet and digital technologies to promote products and services. It includes search engine optimization, pay-per-click advertising, email marketing, social media marketing, content marketing, video marketing and more. The goal is to make brands more visible and accessible online to increase awareness. Effective digital marketing strategies include SEO, SEM, social media marketing, content marketing and influencer marketing. These tactics aim to improve brand recall, engagement, and conversions.
Digital Marketing and Advertising brief overview 2015Lassi Nummi
Guest lecture at Estonian Business School @ Helsinki. April 2015. Why Digital Marketing matters, how to do digital marketing and selected formats of doing digital marketing.
David has evaluated and analysed over a 150 sales tools! Learn about the top 5 sales tools available in 2018 and how they can improve your sales process.
Marketing Data Presentation for Carnegie MellonStephen Lella
This document provides an overview of how marketing and data work together from the perspectives of different roles within an organization. It discusses how marketing professionals, managers, upper management, and C-level executives can utilize different types and levels of data. Marketing professionals focus on component-level performance data, while managers look at campaign-level parameters and results. Upper management analyzes longer term trends and ROI. For C-level executives, the entire marketing effort can be summarized in two sentences. The presenter also discusses building a marketing technology stack and skillsets needed to understand and analyze marketing data.
View Tony Stagg's presentation from Rio SEO's Local Search Summit about how to get started with attribution and ahve a tracking and measurement methodology in place.
Learn the latest trends in association newsletters and how ASAE and NJSCPA are taking advantage of marketing automation via transactional messaging platforms.
Innovative eLearning in Sales: From Sales Enablement to Sales Performance - M...Shelley Reece
More than 8 analyst firms, the Association for Talent Development, and the Sales Enablement Society have all defined “sales enablement” – each slightly differently. In hundreds of organizations, the sales enablement function is run differently, with a different focus, responsibilities, and initiatives.
To make matters worse, according to a 2017 study by CSO Insights, “Sales enablement is a growing trend, but sales performance is not improving... Clearly, something is missing.” What’s missing is a clear focus on driving measurable improvement in sales performance and the expertise required to truly move the needle on the metrics that matter.
Want to step up, separate yourself from the pack, and maximize your company’s investment in Sales Enablement? Then join sales transformation expert Mike Kunkle for this webinar (where your questions are welcomed and expected!)
This document provides an overview of Ancestry's marketing technology strategy and stack. It discusses:
- The goals of maximizing personalized engagement at scale through the right messages at the right time.
- The key pillars of data foundation, activation, and reporting/analytics to achieve this vision.
- The optimal marketing tech blueprint including a customer data platform to develop a holistic view of customers across channels.
- Examples of how marketing technology is used, like real-time personalized journeys and multi-touch attribution modeling across channels.
The CRM Administrator is responsible for managing the company's Customer Relationship Management system on a daily basis, ensuring data accuracy, providing support to users, and customizing the system. Key responsibilities include policing data entry, creating training materials, managing access privileges, and coordinating with IT on integrations. The ideal candidate has 2+ years of marketing or sales administration experience, knowledge of sales processes, and strong computer and communication skills.
Introduction to Technology Marketing as a Service (TMaaS). The presentation was made by Manish Godha at Technology for Marketing and Advertising conference (TFM&A/ TFMA), New Delhi on June 20, 2013.
SFSF REC_Sales Guide and Tips for Identifying Recruiting Strategies and Opps....MarkPalma9
SAP SuccessFactors Recruiting is a leading cloud-based talent acquisition solution. It uniquely combines ATS, job distribution, CRM capabilities, and intelligent technologies to deliver personalized candidate experiences at scale. The document discusses SAP SuccessFactors Recruiting's key capabilities, target customers, differentiators, and trends in the recruiting space like the focus on candidate experience, diversity and inclusion, and virtual recruiting. It also provides tips for identifying a company's existing recruiting vendor and strategies by examining their career website.
Metrics Matter: A B2B Guide to Finding Real Marketing ROILinkedIn
BusinessOnline CEO, Thad Kahlow, Lithium Technologies VP of Marketing, Dayle Hall, and LinkedIn Global Marketing Director, Kelly Kyer discuss the challenges B2B marketers face when it comes to data in today's ever-more-competitive world. Enjoy expert opinions about how to deliver meaningful results and why meaningful metrics must include both people and data — in addition to:
-- Why data is the great clarifier
-- Three secrets to demystifying data
-- How data should inform content alignment across the buying journey
Delivering Excellent Support Customer Experiences in MarketingDavid Loia
This document discusses the challenges of modern marketing and how RightNow's multi-channel campaign management solution addresses them. It provides an overview of RightNow's features for campaign design, email marketing, lead management, message optimization, segmentation and personalization, analytics and more. The solution aims to give marketing teams full control over the customer lifecycle and experience through an integrated platform.
Modern Marketing Model (M3) - 1 year onEconsultancy
A 12-month timeline of Econsultancy's Modern Marketing Model (M3) which fuses digital and classic marketing into one future-facing framework. M3 informs marketing’s remit, the required competencies and organisational design to define marketing in the digital age
This document provides an overview of key concepts in e-marketing. It discusses how e-marketing uses technology to create, communicate, and deliver value to customers while managing customer relationships. The effects of e-marketing on traditional marketing are also examined, such as increasing efficiency and transforming strategies. The evolution and future of e-marketing in relation to the internet is explored. Challenges and opportunities of e-marketing are outlined. Strategic planning considerations for e-marketing are also reviewed.
Customer Relationship Management (CRM) is a strategy for managing all your company’s relationships and interactions with customers and potential customers. It helps you stay connected to them, streamline processes and improve your profitability.
More commonly, when people talk about CRM they are usually referring to a CRM system, a tool which helps with contact management, sales management, productivity and more.
Customer Relationship Management enables you to focus on your organization’s relationships with individual people – whether those are customers, service users, colleagues or suppliers. CRM is not just for sales. Some of the biggest gains in productivity can come from moving beyond CRM as a sales and marketing tool and embedding it in your business – from HR to customer services and supply-chain management.
This document provides an overview of e-marketing, including its meaning, scope, and effects on traditional marketing companies. E-marketing is defined as using information technology to create, communicate, and deliver value to customers and manage customer relationships. It has several benefits, such as increasing efficiency and effectiveness, transforming marketing strategies, and adding customer value. The document also discusses topics such as e-business models, performance metrics like the balanced scorecard, creating an e-marketing plan, and analyzing the e-marketing environment and its legal/ethical issues.
Measuring engagement and revenue throughout the customer lifecycle by SilverpopSilverpop
In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following:
Connecting revenue to the specific marketing channels and campaigns driving it
Integrating digital marketing and ecommerce systems
Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back
Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement
The document provides guidance on prospecting for revenue leaders. It discusses starting with the right revenue model, stopping revenue leakage, best lead sources, using lead nurture to double results, and aligning marketing and sales. An example case study shows how implementing new processes like prospecting funnels and intense nurture lowered costs per lead and improved pipeline coverage. The key takeaways are to fix revenue issues, focus on top lead sources, improve nurture, adopt a service level agreement, and avoid technology overkill.
Enterprise Web sites – Connecting with the New ChannelsThomas Robbins
Today’s customers engage with your organization through a growing variety of channels. Your website is just one of them –don’t forget social media, mobile and e-mail. Understanding the customer journey across these channels is essential to the success of any marketing organization. In this session we will look at key recommendations you need to consider as you get started in multichannel engagement.
PROMOTING GREEN ENTREPRENEURSHIP AND ECO INNOVATION FOR SUSTAINABLE GROWTH.docxnehaneha293248
: This study investigates the multi-faceted relationship between entrepreneurship, innovation, and sustainability across countries at different development levels. We construct a novel dataset combining measures of entrepreneurial activity, innovation outputs, and sustainability performance indicators related to economic, social, and environmental dimensions.Using country-level panel regression analysis, we find that entrepreneurship rates and attitudes are positively associated with social sustainability factors like education, gender equality, and institutional quality. However, high entrepreneurship levels do not necessarily correlate with better environmental sustainability outcomes, suggesting entrepreneurs may prioritize economic objectives over environmental ones.The results for innovation are more mixed. Greater innovation output is linked to higher economic development, but also associated with both positive and negative sustainability factors. This implies that while innovations drive economic progress, they may come with environmental costs without complementary policies. The findings suggest that entrepreneurship supports social sustainability, but pursuing entrepreneurship and innovation alone is insufficient for achieving environmental sustainability goals. We discuss policy implications, including strengthening education and skills, improving access to financing for sustainable ventures, incentivizing green innovation, and developing sustainability reporting standards. By aligning entrepreneurship and innovation with sustainability priorities, policymakers can harness these dynamic forces to create more sustainable, inclusive, and resilient economies.
Ecofrico: Leading the Way in Sustainable Hemp BackpacksEcofrico
Explore Ecofrico's commitment to sustainability with our range of eco-friendly hemp backpacks. Discover how we combine ethical production, durable materials, and global reach to promote a greener future.
2. On Top Of Everything Else…
• Differentiation / Education
• Incomplete customer / prospect profile
• Absent account strategy
• Hammer & nail
• Data firehose
3. Say “Hello” to Martech
• Marketing Technology
• Efforts and tools that harness
technology to achieve marketing goals
and objectives
• 3,500 different vendors across 43
different categories
4.
5. Its Really Not That Complex
• Marketing Technology Stack
• Group of technologies that marketers leverage to execute, analyze and
improve their marketing activities.
6.
7. CRM (Free to $75/user/mos)
• Manage and analyze customer/prospect interactions and data
throughout the customer lifecycle
• Account Profile
• Who buys what? Who is listening to you?
• References (+ or -), Partners, Competition
• Lead Pipeline / Forecast
8. Marketing Automation ($100/mos to +++)
• Technology that helps you more effectively market on multiple
channels online (such as email, social media, websites, etc.)
and automate repetitive tasks.
• Drip Campaigns
• Follow-up emails on landing page offers / events
• Push prospects through the Funnel
• Focus on ranking MQL/SQL
• Move away from “blasts”
9. Q & A
• Governors Road Network
• Edward Patience
• 954-261-0906
• epatience@governorsroad.com