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What DevOps Can Learn from Design 
Ashley Hathaway 
IBM Watson. IBM Design. 
September 23, 2014 
IBM Design
Who am I? 
• Yes to art + technology 
• Yes to systems thinking 
• Evangelist for developer experiences 
• Part of the new...
IBM Design 
Why IBM Design? 
4
IBM Design 
“Good design is good business.” 
— Thomas Watson Jr 
5
IBM Design 6
IBM Design 7
IBM Design 8
IBM Design 9
IBM Design 10
Design Dev 
A user-centered 
vision. 
Implemented 
quickly. 
Product 
A business 
centered to 
a user. 
IBM Design 11
IBM Design 12
IBM Design 
People. Process. Tools. 
13
IBM Design 14
A T-shaped designer 
IBM Design 
15 TVisual 
UX Research
A T-shaped developer 
IBM Design 
16 TSysAdmin 
JS Architecture
Technical PM Product 
Dev 
Design 
! 
! 
Design/Dev 
! 
! 
Design Manager 
Dev 
Product Design 
IBM Design 17
IBM Design 
Passionate beliefs loosely held 
18
picture of security team goes here 
IBM Design 19
IBM Design 
Get your stakeholders in the 
same room during planning 
20
IBM Design 21
IBM Design 22
IBM Design 23
IBM Design 24
Hills 
• Similar to OKR 
• 3 statements organized around a user 
• Who. What. Wow. 
• A designer can create a fully respon...
Hills 
IBM Design 
26
!≠! 
IBM Design 27
IBM Design 28
IBM Design 
Leadership 
29
IBM Design 30
IBM Design 
“Never tell people how to do things. 
Tell them what to do and they will surprise you with their ingenuity.” 
...
IBM Design 32
IBM Design 33
IBM Design 34
IBM Design 
Measuring success 
35
IBM Design 37
Product Design Dev User 
Feedback loops 
IBM Design 38
IBM Design 
Let the user drive 
your decision making 
39
IBM Design 42
IBM Design 
Empathy 
44
Qualitative data 
• Lab testing 
• Ethnographic research 
• Heuristic analysis 
• Interviews 
• Focus Groups 
• Prototypes...
Quantitative data 
• Measure time 
• a/b testing 
• Email surveys 
• Data mining 
• Clicks 
• Traffic 
IBM Design 
46
Qualitative + Quantitative 
IBM Design 
47
The World 
Company 
Other teams 
Team 
You 
IBM Design 48
IBM Design 49
IBM Design 
Thank you. 
50 
Special thanks to Charlie Hill, Bill Higgins, Dawn Foster, IBM Design.
IBM Design 
@ash_hathaway 
! 
ibm.com/design 
51
What Developers and Operations Can Learn from Design: 6 Ways to Work Better Together - PuppetConf 2014
What Developers and Operations Can Learn from Design: 6 Ways to Work Better Together - PuppetConf 2014
What Developers and Operations Can Learn from Design: 6 Ways to Work Better Together - PuppetConf 2014
What Developers and Operations Can Learn from Design: 6 Ways to Work Better Together - PuppetConf 2014
What Developers and Operations Can Learn from Design: 6 Ways to Work Better Together - PuppetConf 2014
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What Developers and Operations Can Learn from Design: 6 Ways to Work Better Together - PuppetConf 2014

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What Developers and Operations Can Learn from Design: 6 Ways to Work Better Together - Ashley Hathaway, IBM Watson

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What Developers and Operations Can Learn from Design: 6 Ways to Work Better Together - PuppetConf 2014

  1. 1. What DevOps Can Learn from Design Ashley Hathaway IBM Watson. IBM Design. September 23, 2014 IBM Design
  2. 2. Who am I? • Yes to art + technology • Yes to systems thinking • Evangelist for developer experiences • Part of the new IBM Design initiative • Former UX for IBM Watson • Product Manager. IBM Watson IBM Design 2
  3. 3. IBM Design Why IBM Design? 4
  4. 4. IBM Design “Good design is good business.” — Thomas Watson Jr 5
  5. 5. IBM Design 6
  6. 6. IBM Design 7
  7. 7. IBM Design 8
  8. 8. IBM Design 9
  9. 9. IBM Design 10
  10. 10. Design Dev A user-centered vision. Implemented quickly. Product A business centered to a user. IBM Design 11
  11. 11. IBM Design 12
  12. 12. IBM Design People. Process. Tools. 13
  13. 13. IBM Design 14
  14. 14. A T-shaped designer IBM Design 15 TVisual UX Research
  15. 15. A T-shaped developer IBM Design 16 TSysAdmin JS Architecture
  16. 16. Technical PM Product Dev Design ! ! Design/Dev ! ! Design Manager Dev Product Design IBM Design 17
  17. 17. IBM Design Passionate beliefs loosely held 18
  18. 18. picture of security team goes here IBM Design 19
  19. 19. IBM Design Get your stakeholders in the same room during planning 20
  20. 20. IBM Design 21
  21. 21. IBM Design 22
  22. 22. IBM Design 23
  23. 23. IBM Design 24
  24. 24. Hills • Similar to OKR • 3 statements organized around a user • Who. What. Wow. • A designer can create a fully responsive and functional prototype in less than 5 minutes. • A sys admin can have full access and control over her system anywhere at anytime. • Measurable • For next release. IBM Design 25
  25. 25. Hills IBM Design 26
  26. 26. !≠! IBM Design 27
  27. 27. IBM Design 28
  28. 28. IBM Design Leadership 29
  29. 29. IBM Design 30
  30. 30. IBM Design “Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.” — George S Patton 31
  31. 31. IBM Design 32
  32. 32. IBM Design 33
  33. 33. IBM Design 34
  34. 34. IBM Design Measuring success 35
  35. 35. IBM Design 37
  36. 36. Product Design Dev User Feedback loops IBM Design 38
  37. 37. IBM Design Let the user drive your decision making 39
  38. 38. IBM Design 42
  39. 39. IBM Design Empathy 44
  40. 40. Qualitative data • Lab testing • Ethnographic research • Heuristic analysis • Interviews • Focus Groups • Prototypes IBM Design 45
  41. 41. Quantitative data • Measure time • a/b testing • Email surveys • Data mining • Clicks • Traffic IBM Design 46
  42. 42. Qualitative + Quantitative IBM Design 47
  43. 43. The World Company Other teams Team You IBM Design 48
  44. 44. IBM Design 49
  45. 45. IBM Design Thank you. 50 Special thanks to Charlie Hill, Bill Higgins, Dawn Foster, IBM Design.
  46. 46. IBM Design @ash_hathaway ! ibm.com/design 51

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