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FAST, EASY TIPS FORTABLET APP USABILITY        Chris NodderChris Nodder Consulting LLC
chris@nodder.com    @uxgrump     Taming evil interfaces Creating heavenly experiences
User-centered information How users work differently with tablets UX tips for exploiting tablets’ strong points Fast ways ...
Tablet tasksHow people use tabletsTop task types
EntertainingSecond most cited reason for buying a tabletBrowsing: news, sports, videosConsuming: books, movies, gamesCheck...
Source: OPA (online-publishers.org)
SearchingAnswer immediate questionsComparing: shopping, restaurantsLocating: what’s near me
TrackingKeep lists, measure progressCataloging: recipes, photosImproving: fitness, diet
TransactingShopping, online bankingdo happen on device
CreatingOnly urgent tasks
Tablet propertiesPhysical considerations
Shared resourceStill too expensive to be per-userSign-in, identity management
BusinessCo-opting consumer apps
Mobile (sort of)Phone still default device for immediate accessLaptop still preferred device if creating
PhotosSharing only: tablets aren’t good cameras
Designing for tabletsUX tips to make use of tablets’ strong points
Design for distractions86% of mobile internet users use device while watching TVTablets used in public spaces – may have t...
Distractions:                         Constant savingOne idea per screenSequential flowPauseConstant saving
Distractions:                         One concept per                         screenOne idea per screenSequential flowPaus...
Distractions:                        Scannable contentOne idea per screenSequential flowPauseConstant saving
Design for existing/repeat usersAllow account creation but aim for sign IN, not sign UPSharing devices means people will l...
Existing users:                                            Sign in easier                                         than sig...
Existing users:                                           Design for exploration,                                         ...
Make content into navigation Content is the most important thing   Only display key task navigation (actions, back)   Hide...
Navigation:  Content is nav
Navigation:  Hide menus
Navigation:  Targets > 1cm2  No crowding
Navigation:  Content should  be discoverable
Infer intention (intelligently)To really win, figure out what people meant  Search: typically want local answers  Transact...
Infer:   I want to eat near   to where I am
Build for one key task   Entertaining,   Searching,   Tracking,   Transacting,   CreatingInclude escape routes
Develop an app when…You need interactionTask flow is non-linearBeing in app stores is beneficialApp adds extra value      ...
User testing the tablet UXUsers can’t tell you what they need,but they can show you                  Get out of the buildi...
Go to where the task occurswaiting areacoffee shopbuilding sitesofamorning commute   Give people a quick task and a gift  ...
Paper prototypes for early conceptsSketch your interfaceOne sheet per screenReact to user’s “touch”Gives early insightSave...
User Experience research tools   questionablemethods.com
Other data sourcespewinternet.org, search “tablet”                                   nngroup.com/reports/mobile/
chris@nodder.com        @uxgrumpquestionablemethods.com        Taming evil interfaces    Creating heavenly experiences    ...
Fast, easy tips for Tablet app usability
Fast, easy tips for Tablet app usability
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Fast, easy tips for Tablet app usability

Tablet application design talk given at GOTO Amsterdam 2012, covers design guidelines based on how tablets are used in real life and tips for fast usability tests.
-- How people work differently with tablets
-- UX tips for exploiting tablets' strong points
-- fast ways to get actionable user feedback as you develop your app

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Fast, easy tips for Tablet app usability

  1. 1. FAST, EASY TIPS FORTABLET APP USABILITY Chris NodderChris Nodder Consulting LLC
  2. 2. chris@nodder.com @uxgrump Taming evil interfaces Creating heavenly experiences
  3. 3. User-centered information How users work differently with tablets UX tips for exploiting tablets’ strong points Fast ways to get actionable user feedback as you develop your app
  4. 4. Tablet tasksHow people use tabletsTop task types
  5. 5. EntertainingSecond most cited reason for buying a tabletBrowsing: news, sports, videosConsuming: books, movies, gamesChecking in: e-mail, social media First most cited reason =
  6. 6. Source: OPA (online-publishers.org)
  7. 7. SearchingAnswer immediate questionsComparing: shopping, restaurantsLocating: what’s near me
  8. 8. TrackingKeep lists, measure progressCataloging: recipes, photosImproving: fitness, diet
  9. 9. TransactingShopping, online bankingdo happen on device
  10. 10. CreatingOnly urgent tasks
  11. 11. Tablet propertiesPhysical considerations
  12. 12. Shared resourceStill too expensive to be per-userSign-in, identity management
  13. 13. BusinessCo-opting consumer apps
  14. 14. Mobile (sort of)Phone still default device for immediate accessLaptop still preferred device if creating
  15. 15. PhotosSharing only: tablets aren’t good cameras
  16. 16. Designing for tabletsUX tips to make use of tablets’ strong points
  17. 17. Design for distractions86% of mobile internet users use device while watching TVTablets used in public spaces – may have to quit at any time
  18. 18. Distractions: Constant savingOne idea per screenSequential flowPauseConstant saving
  19. 19. Distractions: One concept per screenOne idea per screenSequential flowPauseConstant saving
  20. 20. Distractions: Scannable contentOne idea per screenSequential flowPauseConstant saving
  21. 21. Design for existing/repeat usersAllow account creation but aim for sign IN, not sign UPSharing devices means people will log in/out of apps
  22. 22. Existing users: Sign in easier than sign up One idea per screen Sequential flow Pause Constant savinguser@example.com
  23. 23. Existing users: Design for exploration, not instructions One idea per screen Sequential flow Pause Constant savinguser@example.com
  24. 24. Make content into navigation Content is the most important thing Only display key task navigation (actions, back) Hide other navigation behind a “menu” button OK to use a big nav pop-up for secondary tasks
  25. 25. Navigation: Content is nav
  26. 26. Navigation: Hide menus
  27. 27. Navigation: Targets > 1cm2 No crowding
  28. 28. Navigation: Content should be discoverable
  29. 29. Infer intention (intelligently)To really win, figure out what people meant Search: typically want local answers Transact: pull up correct loyalty card for location Entertain: Airplane mode = movies, not youTube
  30. 30. Infer: I want to eat near to where I am
  31. 31. Build for one key task Entertaining, Searching, Tracking, Transacting, CreatingInclude escape routes
  32. 32. Develop an app when…You need interactionTask flow is non-linearBeing in app stores is beneficialApp adds extra value Use a Web site when… Mobile use is secondary Task flow is linear You update very frequently
  33. 33. User testing the tablet UXUsers can’t tell you what they need,but they can show you Get out of the building Find out what problems to solve Learn where the sticky bits are
  34. 34. Go to where the task occurswaiting areacoffee shopbuilding sitesofamorning commute Give people a quick task and a gift Tell them what their end goal is, then shut up and watch. Save questions until afterwards.
  35. 35. Paper prototypes for early conceptsSketch your interfaceOne sheet per screenReact to user’s “touch”Gives early insightSaves costly mistakes
  36. 36. User Experience research tools questionablemethods.com
  37. 37. Other data sourcespewinternet.org, search “tablet” nngroup.com/reports/mobile/
  38. 38. chris@nodder.com @uxgrumpquestionablemethods.com Taming evil interfaces Creating heavenly experiences All photos © 2012 Chris Nodder

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