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Agile for
                           Startups
                            Adrian Smith
                              @adrianlsmith

                                              Engineering Innovation.

Thursday, 11 August 2011
Thursday, 11 August 2011
                           !"
Why
                           Startups
                           Matter ?
Thursday, 11 August 2011
Railscamp ~150 Developers
Thursday, 11 August 2011
Why Startups Matter




                                                 Engineering Innovation.

Thursday, 11 August 2011
Why Startups Matter

     1. Innovation
     Innovation provides businesses with a
     source of competitive advantage




                                                 Engineering Innovation.

Thursday, 11 August 2011
Why Startups Matter

     1. Innovation
     Innovation provides businesses with a
     source of competitive advantage
                                              2. Solve Problems
                                             Startups are able to solve complex
                                              problems with very few resources




                                                                     Engineering Innovation.

Thursday, 11 August 2011
Why Startups Matter

     1. Innovation
     Innovation provides businesses with a
     source of competitive advantage
                                                    2. Solve Problems
                                                   Startups are able to solve complex
                                                    problems with very few resources


    3. Great People
    Startups have a culture that attracts smart,
    creative and motivated people




                                                                           Engineering Innovation.

Thursday, 11 August 2011
Why Startups Matter

     1. Innovation
     Innovation provides businesses with a
     source of competitive advantage
                                                         2. Solve Problems
                                                       Startups are able to solve complex
                                                        problems with very few resources


    3. Great People
    Startups have a culture that attracts smart,
    creative and motivated people

                                                         4. New Markets
                                              Startups define and validate new markets
                                                    with actual customers and revenue



                                                                               Engineering Innovation.

Thursday, 11 August 2011
What is a
                           Startup ?
Thursday, 11 August 2011
Startup Business
    A Startup is an entity created to search for a
    sustainable, profitable, and scalable business
    model.




                                              Engineering Innovation.

Thursday, 11 August 2011
Startup Business
    A Startup is an entity created to search for a
    sustainable, profitable, and scalable business
    model.



    Startups don’t last forever
    Startups are transitional by nature and eventually
    end in either success or failure




                                                         Engineering Innovation.

Thursday, 11 August 2011
Startup Business
    A Startup is an entity created to search for a
    sustainable, profitable, and scalable business
    model.
                                                         Successful
                                                          Business
    Startups don’t last forever
    Startups are transitional by nature and eventually
    end in either success or failure




                                                                 Engineering Innovation.

Thursday, 11 August 2011
Startup Business
    A Startup is an entity created to search for a
    sustainable, profitable, and scalable business
    model.
                                                         Successful
                                                          Business
    Startups don’t last forever
    Startups are transitional by nature and eventually
    end in either success or failure                      Failed
                                                         Business

                                                                 Engineering Innovation.

Thursday, 11 August 2011
Startup Life Cycle
                                          NAIVE
                                        BUSINESS
                                        GROWTH

                              GOOD
                               EXIT
                              POINT
                                                     BAD
     VALUE




                                                     EXIT
                                                    POINT
                                                              REAL
                                                            BUSINESS



                           BUILD      HARD
                            UP        WORK




                                             TIME
                                                                Engineering Innovation.

Thursday, 11 August 2011
Doll House Fallacy

    NOT a Small Business
    A Startup is NOT just a smaller version of
    an established business.




                                                 Engineering Innovation.

Thursday, 11 August 2011
Doll House Fallacy

    NOT a Small Business
    A Startup is NOT just a smaller version of
    an established business.




    High Risk
    Startups require greater flexibility to
    cope with the high level of risk and
    change.




                                                 Engineering Innovation.

Thursday, 11 August 2011
Startup
                   Ingredients
Thursday, 11 August 2011
1. Idea
                                       Making New Things

                                     “Find (a) simple solutions
                                     (b) to overlooked
                                     problems (c) that
                                     actually need to be
                                     solved, and (d) deliver
                                     them as informally as
                                     possible, (e) starting with
                                     a very crude version 1
                                     then (f) iterate rapidly.”

                                                     - Paul Graham
                                         Six Principles for Making New Things




                                                               Engineering Innovation.

Thursday, 11 August 2011
1. Idea
                                                      Making New Things

                                                    “Find (a) simple solutions
    Personal Need                                   (b) to overlooked
    These ideas originate from personal necessity   problems (c) that
    but have wide appeal.                           actually need to be
                                                    solved, and (d) deliver
                                                    them as informally as
                                                    possible, (e) starting with
                                                    a very crude version 1
                                                    then (f) iterate rapidly.”

                                                                    - Paul Graham
                                                        Six Principles for Making New Things




                                                                              Engineering Innovation.

Thursday, 11 August 2011
1. Idea
                                                      Making New Things

                                                    “Find (a) simple solutions
    Personal Need                                   (b) to overlooked
    These ideas originate from personal necessity   problems (c) that
    but have wide appeal.                           actually need to be
                                                    solved, and (d) deliver
                                                    them as informally as
                                                    possible, (e) starting with
                                                    a very crude version 1
    Speculative Need                                then (f) iterate rapidly.”
    These ideas are based on the speculated needs
                                                                    - Paul Graham
    of a group of people other than yourself.           Six Principles for Making New Things




                                                                              Engineering Innovation.

Thursday, 11 August 2011
2. Good People
                                          Good Developers

                                      “The most important
                                      factor in software work
                                      is the quality of the
                                      programmers.

                                      The best programmers
                                      are up to 28 times better
                                      than the worst
                                      programmers.”

                                               - Robert L. Glass
                                                  Facts and Fallacies of
                                                  Software Engineering




                                                          Engineering Innovation.

Thursday, 11 August 2011
2. Good People

    Share the Vision                                      Good Developers
    Understanding the vision is critical because it
    forms the basis for decisions about direction     “The most important
    and implementation                                factor in software work
                                                      is the quality of the
                                                      programmers.

                                                      The best programmers
                                                      are up to 28 times better
                                                      than the worst
                                                      programmers.”

                                                               - Robert L. Glass
                                                                  Facts and Fallacies of
                                                                  Software Engineering




                                                                          Engineering Innovation.

Thursday, 11 August 2011
2. Good People

    Share the Vision                                       Good Developers
    Understanding the vision is critical because it
    forms the basis for decisions about direction      “The most important
    and implementation                                 factor in software work
                                                       is the quality of the
                                                       programmers.

    Understand Startups                                The best programmers
    Working in a Startup is different from a regular   are up to 28 times better
    job and requires passion and flexibility            than the worst
                                                       programmers.”

                                                                - Robert L. Glass
                                                                   Facts and Fallacies of
                                                                   Software Engineering




                                                                           Engineering Innovation.

Thursday, 11 August 2011
2. Good People

    Share the Vision                                        Good Developers
    Understanding the vision is critical because it
    forms the basis for decisions about direction       “The most important
    and implementation                                  factor in software work
                                                        is the quality of the
                                                        programmers.

    Understand Startups                                 The best programmers
    Working in a Startup is different from a regular    are up to 28 times better
    job and requires passion and flexibility             than the worst
                                                        programmers.”

                                                                 - Robert L. Glass
    Common Culture                                                  Facts and Fallacies of
                                                                    Software Engineering

    It is important to be able to work under pressure
    without personal difficulties


                                                                            Engineering Innovation.

Thursday, 11 August 2011
3. Customers




                                          Engineering Innovation.

Thursday, 11 August 2011
3. Customers

    Customer Development
    Customer development is much more important
    than product development




                                                  Engineering Innovation.

Thursday, 11 August 2011
3. Customers

    Customer Development
    Customer development is much more important
    than product development




    Field of Dreams
    Waiting for the product to be complete before
    developing customers is a very bad strategy




                                                    Engineering Innovation.

Thursday, 11 August 2011
3. Customers
                                                           Greatest Risk

    Customer Development                            “The greatest risk—and
    Customer development is much more important     hence the greatest cause of
    than product development                        failure—in startups is not in
                                                    the development of the new
                                                    product but in the
                                                    development of customers
                                                    and markets.”

    Field of Dreams                                                    - Steve Blank
                                                               The Four Steps to the Epiphany
    Waiting for the product to be complete before
    developing customers is a very bad strategy




                                                                          Engineering Innovation.

Thursday, 11 August 2011
90% of
         Startups Fail
         Because of a
           Lack of
          Customers
Thursday, 11 August 2011
Can we
                       reduce the
                         risks ?
Thursday, 11 August 2011
Lean Startup
                                      CUSTOMER DEVELOPMENT
                                                                                              Problem is
                             GO                      GO                    GO
                            NO/GO                   NO/GO                 NO/GO               Unknown
                           DECISION                DECISION              DECISION



              Customer                Customer                Customer               Scale
              Discovery               Validation              Creation              Company

                            PIVOT
                                                                                                       Data
                                                                                                       Feedback
                             Hypotheses                                                                Insights
                             Experiments
                                 Insights
                                                   Product                     Iteration                Deployable
                                                   Backlog                     Backlog                   Product
                                                                 RELEASE                   ITERATION
                                                                PLANNING                   PLANNING

                                      Solution is
                                                                                           ITERATE
                                      Unknown
                                                                  PRODUCT DEVELOPMENT



Diagram adapted from Steve Blank & Eric Ries                                                                      Engineering Innovation.

Thursday, 11 August 2011
Lean Startup
                                                     IDEAS

  Learn Faster                                                                              Develop Faster
                                 LEARN                                    BUILD
  Customer Interviews                                                                 Test-Driven Development
  5 Whys - Root Cause Analysis                                                           Continuous Integration
  Cross-Functional Teams                           Minimize                                  Pair-Programming
  Retrospectives
  Feature Prioritisation
                                                    Total                              Shared Code Ownership
                                                                                      Code Standards / Metrics
                                                    Cycle                             Evolutionary Architecture
                                                                                       Incremental Deployment
                                                    Time                                 Open Source Software
                                       DATA                      CODE                         Cloud Computing
                                                                                        Just-In-Time Scalability




                           Measure Faster
                                                     MEASURE
                                                                              Analytics
                           Usability Testing
                                                                           Split-Testing
                           Production Monitoring
                                                               Search Engine Marketing
                           Customer Feedback
                                                                     Feature Branching
                           One-Click Deployment



Diagram adapted from Eric Ries and KISSMetrics                                               Engineering Innovation.

Thursday, 11 August 2011
Lessons
                      Learned at
                       Ennova
Thursday, 11 August 2011
Envision.
                                                                                                                                 Browser
                                                                                                                       Smart                    Tablet
                                                                                                                       Phone



                           Envision is a SaaS (Software as a Service)
                           construction management tool that reduces
                           project administration effort and cost while
                           radically improving field productivity.          Project
                                                                          Dashboard
                                                                                         Executive
                                                                                         Summary
                                                                                                          Project
                                                                                                         Reporting

                                                                            Photo
                                                                           Libraries
                                                                                         Document
                                                                                         Integration
                                                                                                         Material
                                                                                                        Management             Envision.




                                                                                                                                                               Custom
                                                                             Time         Schedule       4D Model
                                                                          Management      Updates        Animation

                                                                             Work         Kanban          Quality
                                                                           Packages        Board        Management

                                                                             Event
                                                                                       Correspondence   Notifications
                                                                          Management


                                                                                       Features




                                                                                                                                                          ts
                                                                                                                                                         en
                                                                                                                                                     m
                                                                                                                                                     u
                                                                                                                                                  oc
                                                                                                                                                 D
                                                                                                                           ERP       Schedule




Thursday, 11 August 2011
Garage
                                       Work Space



                            Meeting
                           Ping-Pong
                              Table




Thursday, 11 August 2011
Planning Wall
                     (Customer + Product               Coffee
                      Development Work)               Schedule
                                           Pairing
                                           Stations
                                                                    Pairing
                                                                    Stations




                            Meeting
                           Ping-Pong
                              Table


                                  Agile
                                Work Space                   Cloud-Based
                                                             Infrastructure


Thursday, 11 August 2011
Adapt Based on Feedback




                                      Engineering Innovation.

Thursday, 11 August 2011
Adapt Based on Feedback

     Original Idea
     The original idea is not as important as being able to quickly adapt to meet customer
     needs while still maintaining the original vision




                                                                                 Engineering Innovation.

Thursday, 11 August 2011
Adapt Based on Feedback

     Original Idea
     The original idea is not as important as being able to quickly adapt to meet customer
     needs while still maintaining the original vision




     Be Embarrassed
     Be prepared to be embarrassed by your product when you first show it to customers




                                                                                 Engineering Innovation.

Thursday, 11 August 2011
Adapt Based on Feedback

     Original Idea
     The original idea is not as important as being able to quickly adapt to meet customer
     needs while still maintaining the original vision




     Be Embarrassed
     Be prepared to be embarrassed by your product when you first show it to customers



     Observe your Customers
     Spend time watching your customers actually using the product - what seems obvious to
     you is often not to them



                                                                                 Engineering Innovation.

Thursday, 11 August 2011
Thursday, 11 August 2011
Thursday, 11 August 2011
Feature Growth

     Before First Customer
                                   Schedule!
                                 30%!
             Material Supply!                  4D Model!

                                 20%!
                                                      WorkPackage
   Material Demand!
                                                      Management!
                                 10%!

     Document                                             Events
                                  0%!
    Management!                                         Management!


         Photo
                                                      Reporting!
       Management!

                      Notices!                 Time Tracking!
                                    iPhone!




   Distribution of features based on the ratio of
   Lines of Code normalised by Total Lines of Code

                                                                      Engineering Innovation.

Thursday, 11 August 2011
Feature Growth

     Before First Customer                                               After First Customer
                                   Schedule!                                                       Schedule!
                                 30%!                                                            30%!
             Material Supply!                  4D Model!                      Material Supply!                 4D Model!

                                 20%!                                                            20%!
                                                      WorkPackage                                                     WorkPackage
   Material Demand!                                                   Material Demand!
                                                      Management!                                                     Management!
                                 10%!                                                            10%!

     Document                                             Events        Document                                          Events
                                  0%!                                                             0%!
    Management!                                         Management!    Management!                                      Management!


         Photo                                                             Photo
                                                      Reporting!                                                      Reporting!
       Management!                                                       Management!

                      Notices!                 Time Tracking!                        Notices!                  Time Tracking!
                                    iPhone!                                                         iPhone!




   Distribution of features based on the ratio of
   Lines of Code normalised by Total Lines of Code

                                                                                                                 Engineering Innovation.

Thursday, 11 August 2011
Current Feature Distribution
                                                        Schedule!
                                                      20%!
                                   Material Supply!                 4D Model!

                                                                           WorkPackage
                           Material Demand!           10%!                 Management!


                             Document                                          Events
                                                       0%!
                            Management!                                      Management!


                                Photo
                                                                           Reporting!
                              Management!

                                          Notices!                  Time Tracking!
                                                         iPhone!



                                                                                           Engineering Innovation.

Thursday, 11 August 2011
Focus on Quality
     Code Quality                                                 Code Quality
     Focus attention on quality and technical health to
     ensure that features can be easily adapted based
                                                          “Continuous attention to
     on feedback
                                                          quality can help maintain
                                                          velocity, maintain the ability
                                                          to deliver, without it the
     Automated Testing                                    team will slow down”
     Maximise the use of automated testing to enable
     rapid change with confidence                           - Robert “Uncle Bob” Martin
                                                                          (Author of Clean Code)




     Automated Deployment
     Automated as much as possible of the build,
     provisioning and deployment process.



                                                                             Engineering Innovation.

Thursday, 11 August 2011
Code Base Changes
               6000!

                                        !"#$%&'(&)'*$&                                             After First
                                        !"#$&'(&+$%,&
               5000!                                                                               Customer


               4000!
                                                                                                                                                                              Sustainable
                                                                                                                                                                                 Pace
               3000!




               2000!


                                                          Before First
               1000!                                       Customer

                   0!
                        !



                                   !



                                                   !



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         Excludes libraries and acceptance test code
                                                                                                                                                                                                    Engineering Innovation.

Thursday, 11 August 2011
Code Base Changes
               6000!

                                        !"#$%&'(&)'*$&                                             After First
                                        !"#$&'(&+$%,&
               5000!                                                                               Customer


               4000!
                                                                                                                                                                              Sustainable
                                                                                                                                                                                 Pace
               3000!                                                                      Many Late
                                                                                           Nights
               2000!


                                                          Before First
               1000!                                       Customer

                   0!
                        !



                                   !



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         Excludes libraries and acceptance test code
                                                                                                                                                                                                    Engineering Innovation.

Thursday, 11 August 2011
Be Ruthless with Features




                                        Engineering Innovation.

Thursday, 11 August 2011
Be Ruthless with Features

     Minimum Viable Product
     Watching your users will help you identify the minimum viable product and prioritise
     features for implementation




                                                                                 Engineering Innovation.

Thursday, 11 August 2011
Be Ruthless with Features

     Minimum Viable Product
     Watching your users will help you identify the minimum viable product and prioritise
     features for implementation



     Eliminate Unused Features
     Remove unused features because the cost to maintain is waste and will slow down
     development of valued features




                                                                                 Engineering Innovation.

Thursday, 11 August 2011
Be Ruthless with Features

     Minimum Viable Product
     Watching your users will help you identify the minimum viable product and prioritise
     features for implementation



     Eliminate Unused Features
     Remove unused features because the cost to maintain is waste and will slow down
     development of valued features



     Half a Product is better than Half Arse Product
     Poorly implemented features are difficult to use and limit the usefulness of customer
     feedback and usage analysis



                                                                                 Engineering Innovation.

Thursday, 11 August 2011
Agile
                    Methods in
                     Startups
Thursday, 11 August 2011
Agile Planning




                                            Engineering Innovation.

Thursday, 11 August 2011
Agile Requirements




                                                Engineering Innovation.

Thursday, 11 August 2011
Agile Architecture




                                                Engineering Innovation.

Thursday, 11 August 2011
Agile Implementation




                                                  Engineering Innovation.

Thursday, 11 August 2011
Agile Testing




                                           Engineering Innovation.

Thursday, 11 August 2011
Agile Process




                                           Engineering Innovation.

Thursday, 11 August 2011
Startup
                           Manifesto
Thursday, 11 August 2011
Startup Manifesto




                                               Engineering Innovation.

Thursday, 11 August 2011
Startup Manifesto

  Useful software over Comprehensive business plan




                                               Engineering Innovation.

Thursday, 11 August 2011
Startup Manifesto

  Useful software over Comprehensive business plan


                    Customer revenue over External funding




                                                        Engineering Innovation.

Thursday, 11 August 2011
Startup Manifesto

  Useful software over Comprehensive business plan


                    Customer revenue over External funding


Validated customer learning over Secret launch plan




                                                        Engineering Innovation.

Thursday, 11 August 2011
Startup Manifesto

  Useful software over Comprehensive business plan


                    Customer revenue over External funding


Validated customer learning over Secret launch plan


                           Building it well over Building it to sell


                                                                   Engineering Innovation.

Thursday, 11 August 2011
Startup in 13 Sentences




                                             Engineering Innovation.

Thursday, 11 August 2011
Startup in 13 Sentences
            1.      Pick good cofounders
            2.      Launch fast
            3.      Let you idea evolve
            4.      Understand your users
            5.      Better to make a few users love you than a lot ambivalent
            6.      Offer surprisingly good customer service
            7.      You make what you measure
            8.      Spend little
            9.      Get ramen profitable
            10.     Avoid distractions
            11.     Don’t get demoralized
            12.     Don’t give up
            13.     Deals fall through
                                                          - Paul Graham
                                                                                Engineering Innovation.

Thursday, 11 August 2011
Useful References




Thursday, 11 August 2011
Agile for
                           Startups
                            Adrian Smith
                              @adrianlsmith

                                              Engineering Innovation.

Thursday, 11 August 2011

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Agile for Startups

  • 1. Agile for Startups Adrian Smith @adrianlsmith Engineering Innovation. Thursday, 11 August 2011
  • 3. Why Startups Matter ? Thursday, 11 August 2011
  • 5. Why Startups Matter Engineering Innovation. Thursday, 11 August 2011
  • 6. Why Startups Matter 1. Innovation Innovation provides businesses with a source of competitive advantage Engineering Innovation. Thursday, 11 August 2011
  • 7. Why Startups Matter 1. Innovation Innovation provides businesses with a source of competitive advantage 2. Solve Problems Startups are able to solve complex problems with very few resources Engineering Innovation. Thursday, 11 August 2011
  • 8. Why Startups Matter 1. Innovation Innovation provides businesses with a source of competitive advantage 2. Solve Problems Startups are able to solve complex problems with very few resources 3. Great People Startups have a culture that attracts smart, creative and motivated people Engineering Innovation. Thursday, 11 August 2011
  • 9. Why Startups Matter 1. Innovation Innovation provides businesses with a source of competitive advantage 2. Solve Problems Startups are able to solve complex problems with very few resources 3. Great People Startups have a culture that attracts smart, creative and motivated people 4. New Markets Startups define and validate new markets with actual customers and revenue Engineering Innovation. Thursday, 11 August 2011
  • 10. What is a Startup ? Thursday, 11 August 2011
  • 11. Startup Business A Startup is an entity created to search for a sustainable, profitable, and scalable business model. Engineering Innovation. Thursday, 11 August 2011
  • 12. Startup Business A Startup is an entity created to search for a sustainable, profitable, and scalable business model. Startups don’t last forever Startups are transitional by nature and eventually end in either success or failure Engineering Innovation. Thursday, 11 August 2011
  • 13. Startup Business A Startup is an entity created to search for a sustainable, profitable, and scalable business model. Successful Business Startups don’t last forever Startups are transitional by nature and eventually end in either success or failure Engineering Innovation. Thursday, 11 August 2011
  • 14. Startup Business A Startup is an entity created to search for a sustainable, profitable, and scalable business model. Successful Business Startups don’t last forever Startups are transitional by nature and eventually end in either success or failure Failed Business Engineering Innovation. Thursday, 11 August 2011
  • 15. Startup Life Cycle NAIVE BUSINESS GROWTH GOOD EXIT POINT BAD VALUE EXIT POINT REAL BUSINESS BUILD HARD UP WORK TIME Engineering Innovation. Thursday, 11 August 2011
  • 16. Doll House Fallacy NOT a Small Business A Startup is NOT just a smaller version of an established business. Engineering Innovation. Thursday, 11 August 2011
  • 17. Doll House Fallacy NOT a Small Business A Startup is NOT just a smaller version of an established business. High Risk Startups require greater flexibility to cope with the high level of risk and change. Engineering Innovation. Thursday, 11 August 2011
  • 18. Startup Ingredients Thursday, 11 August 2011
  • 19. 1. Idea Making New Things “Find (a) simple solutions (b) to overlooked problems (c) that actually need to be solved, and (d) deliver them as informally as possible, (e) starting with a very crude version 1 then (f) iterate rapidly.” - Paul Graham Six Principles for Making New Things Engineering Innovation. Thursday, 11 August 2011
  • 20. 1. Idea Making New Things “Find (a) simple solutions Personal Need (b) to overlooked These ideas originate from personal necessity problems (c) that but have wide appeal. actually need to be solved, and (d) deliver them as informally as possible, (e) starting with a very crude version 1 then (f) iterate rapidly.” - Paul Graham Six Principles for Making New Things Engineering Innovation. Thursday, 11 August 2011
  • 21. 1. Idea Making New Things “Find (a) simple solutions Personal Need (b) to overlooked These ideas originate from personal necessity problems (c) that but have wide appeal. actually need to be solved, and (d) deliver them as informally as possible, (e) starting with a very crude version 1 Speculative Need then (f) iterate rapidly.” These ideas are based on the speculated needs - Paul Graham of a group of people other than yourself. Six Principles for Making New Things Engineering Innovation. Thursday, 11 August 2011
  • 22. 2. Good People Good Developers “The most important factor in software work is the quality of the programmers. The best programmers are up to 28 times better than the worst programmers.” - Robert L. Glass Facts and Fallacies of Software Engineering Engineering Innovation. Thursday, 11 August 2011
  • 23. 2. Good People Share the Vision Good Developers Understanding the vision is critical because it forms the basis for decisions about direction “The most important and implementation factor in software work is the quality of the programmers. The best programmers are up to 28 times better than the worst programmers.” - Robert L. Glass Facts and Fallacies of Software Engineering Engineering Innovation. Thursday, 11 August 2011
  • 24. 2. Good People Share the Vision Good Developers Understanding the vision is critical because it forms the basis for decisions about direction “The most important and implementation factor in software work is the quality of the programmers. Understand Startups The best programmers Working in a Startup is different from a regular are up to 28 times better job and requires passion and flexibility than the worst programmers.” - Robert L. Glass Facts and Fallacies of Software Engineering Engineering Innovation. Thursday, 11 August 2011
  • 25. 2. Good People Share the Vision Good Developers Understanding the vision is critical because it forms the basis for decisions about direction “The most important and implementation factor in software work is the quality of the programmers. Understand Startups The best programmers Working in a Startup is different from a regular are up to 28 times better job and requires passion and flexibility than the worst programmers.” - Robert L. Glass Common Culture Facts and Fallacies of Software Engineering It is important to be able to work under pressure without personal difficulties Engineering Innovation. Thursday, 11 August 2011
  • 26. 3. Customers Engineering Innovation. Thursday, 11 August 2011
  • 27. 3. Customers Customer Development Customer development is much more important than product development Engineering Innovation. Thursday, 11 August 2011
  • 28. 3. Customers Customer Development Customer development is much more important than product development Field of Dreams Waiting for the product to be complete before developing customers is a very bad strategy Engineering Innovation. Thursday, 11 August 2011
  • 29. 3. Customers Greatest Risk Customer Development “The greatest risk—and Customer development is much more important hence the greatest cause of than product development failure—in startups is not in the development of the new product but in the development of customers and markets.” Field of Dreams - Steve Blank The Four Steps to the Epiphany Waiting for the product to be complete before developing customers is a very bad strategy Engineering Innovation. Thursday, 11 August 2011
  • 30. 90% of Startups Fail Because of a Lack of Customers Thursday, 11 August 2011
  • 31. Can we reduce the risks ? Thursday, 11 August 2011
  • 32. Lean Startup CUSTOMER DEVELOPMENT Problem is GO GO GO NO/GO NO/GO NO/GO Unknown DECISION DECISION DECISION Customer Customer Customer Scale Discovery Validation Creation Company PIVOT Data Feedback Hypotheses Insights Experiments Insights Product Iteration Deployable Backlog Backlog Product RELEASE ITERATION PLANNING PLANNING Solution is ITERATE Unknown PRODUCT DEVELOPMENT Diagram adapted from Steve Blank & Eric Ries Engineering Innovation. Thursday, 11 August 2011
  • 33. Lean Startup IDEAS Learn Faster Develop Faster LEARN BUILD Customer Interviews Test-Driven Development 5 Whys - Root Cause Analysis Continuous Integration Cross-Functional Teams Minimize Pair-Programming Retrospectives Feature Prioritisation Total Shared Code Ownership Code Standards / Metrics Cycle Evolutionary Architecture Incremental Deployment Time Open Source Software DATA CODE Cloud Computing Just-In-Time Scalability Measure Faster MEASURE Analytics Usability Testing Split-Testing Production Monitoring Search Engine Marketing Customer Feedback Feature Branching One-Click Deployment Diagram adapted from Eric Ries and KISSMetrics Engineering Innovation. Thursday, 11 August 2011
  • 34. Lessons Learned at Ennova Thursday, 11 August 2011
  • 35. Envision. Browser Smart Tablet Phone Envision is a SaaS (Software as a Service) construction management tool that reduces project administration effort and cost while radically improving field productivity. Project Dashboard Executive Summary Project Reporting Photo Libraries Document Integration Material Management Envision. Custom Time Schedule 4D Model Management Updates Animation Work Kanban Quality Packages Board Management Event Correspondence Notifications Management Features ts en m u oc D ERP Schedule Thursday, 11 August 2011
  • 36. Garage Work Space Meeting Ping-Pong Table Thursday, 11 August 2011
  • 37. Planning Wall (Customer + Product Coffee Development Work) Schedule Pairing Stations Pairing Stations Meeting Ping-Pong Table Agile Work Space Cloud-Based Infrastructure Thursday, 11 August 2011
  • 38. Adapt Based on Feedback Engineering Innovation. Thursday, 11 August 2011
  • 39. Adapt Based on Feedback Original Idea The original idea is not as important as being able to quickly adapt to meet customer needs while still maintaining the original vision Engineering Innovation. Thursday, 11 August 2011
  • 40. Adapt Based on Feedback Original Idea The original idea is not as important as being able to quickly adapt to meet customer needs while still maintaining the original vision Be Embarrassed Be prepared to be embarrassed by your product when you first show it to customers Engineering Innovation. Thursday, 11 August 2011
  • 41. Adapt Based on Feedback Original Idea The original idea is not as important as being able to quickly adapt to meet customer needs while still maintaining the original vision Be Embarrassed Be prepared to be embarrassed by your product when you first show it to customers Observe your Customers Spend time watching your customers actually using the product - what seems obvious to you is often not to them Engineering Innovation. Thursday, 11 August 2011
  • 44. Feature Growth Before First Customer Schedule! 30%! Material Supply! 4D Model! 20%! WorkPackage Material Demand! Management! 10%! Document Events 0%! Management! Management! Photo Reporting! Management! Notices! Time Tracking! iPhone! Distribution of features based on the ratio of Lines of Code normalised by Total Lines of Code Engineering Innovation. Thursday, 11 August 2011
  • 45. Feature Growth Before First Customer After First Customer Schedule! Schedule! 30%! 30%! Material Supply! 4D Model! Material Supply! 4D Model! 20%! 20%! WorkPackage WorkPackage Material Demand! Material Demand! Management! Management! 10%! 10%! Document Events Document Events 0%! 0%! Management! Management! Management! Management! Photo Photo Reporting! Reporting! Management! Management! Notices! Time Tracking! Notices! Time Tracking! iPhone! iPhone! Distribution of features based on the ratio of Lines of Code normalised by Total Lines of Code Engineering Innovation. Thursday, 11 August 2011
  • 46. Current Feature Distribution Schedule! 20%! Material Supply! 4D Model! WorkPackage Material Demand! 10%! Management! Document Events 0%! Management! Management! Photo Reporting! Management! Notices! Time Tracking! iPhone! Engineering Innovation. Thursday, 11 August 2011
  • 47. Focus on Quality Code Quality Code Quality Focus attention on quality and technical health to ensure that features can be easily adapted based “Continuous attention to on feedback quality can help maintain velocity, maintain the ability to deliver, without it the Automated Testing team will slow down” Maximise the use of automated testing to enable rapid change with confidence - Robert “Uncle Bob” Martin (Author of Clean Code) Automated Deployment Automated as much as possible of the build, provisioning and deployment process. Engineering Innovation. Thursday, 11 August 2011
  • 48. Code Base Changes 6000! !"#$%&'(&)'*$& After First !"#$&'(&+$%,& 5000! Customer 4000! Sustainable Pace 3000! 2000! Before First 1000! Customer 0! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 10 0 10 10 10 10 1 11 11 11 11 11 11 11 11 1 11 01 01 01 20 20 0 20 0 20 20 20 20 20 20 20 20 20 2 /2 /2 2 2 / 9/ / / 1/ / / / / / / / / 5/ / /8 /9 10 12 12 /1 /1 /2 /2 /3 /3 /4 /4 /5 3/ 3/ 9/ 20 17 17 31 14 28 14 28 11 25 23 / 6/ / 31 20 Excludes libraries and acceptance test code Engineering Innovation. Thursday, 11 August 2011
  • 49. Code Base Changes 6000! !"#$%&'(&)'*$& After First !"#$&'(&+$%,& 5000! Customer 4000! Sustainable Pace 3000! Many Late Nights 2000! Before First 1000! Customer 0! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 10 0 10 10 10 10 1 11 11 11 11 11 11 11 11 1 11 01 01 01 20 20 0 20 0 20 20 20 20 20 20 20 20 20 2 /2 /2 2 2 / 9/ / / 1/ / / / / / / / / 5/ / /8 /9 10 12 12 /1 /1 /2 /2 /3 /3 /4 /4 /5 3/ 3/ 9/ 20 17 17 31 14 28 14 28 11 25 23 / 6/ / 31 20 Excludes libraries and acceptance test code Engineering Innovation. Thursday, 11 August 2011
  • 50. Be Ruthless with Features Engineering Innovation. Thursday, 11 August 2011
  • 51. Be Ruthless with Features Minimum Viable Product Watching your users will help you identify the minimum viable product and prioritise features for implementation Engineering Innovation. Thursday, 11 August 2011
  • 52. Be Ruthless with Features Minimum Viable Product Watching your users will help you identify the minimum viable product and prioritise features for implementation Eliminate Unused Features Remove unused features because the cost to maintain is waste and will slow down development of valued features Engineering Innovation. Thursday, 11 August 2011
  • 53. Be Ruthless with Features Minimum Viable Product Watching your users will help you identify the minimum viable product and prioritise features for implementation Eliminate Unused Features Remove unused features because the cost to maintain is waste and will slow down development of valued features Half a Product is better than Half Arse Product Poorly implemented features are difficult to use and limit the usefulness of customer feedback and usage analysis Engineering Innovation. Thursday, 11 August 2011
  • 54. Agile Methods in Startups Thursday, 11 August 2011
  • 55. Agile Planning Engineering Innovation. Thursday, 11 August 2011
  • 56. Agile Requirements Engineering Innovation. Thursday, 11 August 2011
  • 57. Agile Architecture Engineering Innovation. Thursday, 11 August 2011
  • 58. Agile Implementation Engineering Innovation. Thursday, 11 August 2011
  • 59. Agile Testing Engineering Innovation. Thursday, 11 August 2011
  • 60. Agile Process Engineering Innovation. Thursday, 11 August 2011
  • 61. Startup Manifesto Thursday, 11 August 2011
  • 62. Startup Manifesto Engineering Innovation. Thursday, 11 August 2011
  • 63. Startup Manifesto Useful software over Comprehensive business plan Engineering Innovation. Thursday, 11 August 2011
  • 64. Startup Manifesto Useful software over Comprehensive business plan Customer revenue over External funding Engineering Innovation. Thursday, 11 August 2011
  • 65. Startup Manifesto Useful software over Comprehensive business plan Customer revenue over External funding Validated customer learning over Secret launch plan Engineering Innovation. Thursday, 11 August 2011
  • 66. Startup Manifesto Useful software over Comprehensive business plan Customer revenue over External funding Validated customer learning over Secret launch plan Building it well over Building it to sell Engineering Innovation. Thursday, 11 August 2011
  • 67. Startup in 13 Sentences Engineering Innovation. Thursday, 11 August 2011
  • 68. Startup in 13 Sentences 1. Pick good cofounders 2. Launch fast 3. Let you idea evolve 4. Understand your users 5. Better to make a few users love you than a lot ambivalent 6. Offer surprisingly good customer service 7. You make what you measure 8. Spend little 9. Get ramen profitable 10. Avoid distractions 11. Don’t get demoralized 12. Don’t give up 13. Deals fall through - Paul Graham Engineering Innovation. Thursday, 11 August 2011
  • 70. Agile for Startups Adrian Smith @adrianlsmith Engineering Innovation. Thursday, 11 August 2011

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