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AGILE FOR ALL
UXcamp Europe 2013
Senior UX Designer
vs Product Owner
Stefan Böhland
@spy23
LET YOUR CLIENTS BENEFIT
FROM AGILE DEVELOPMENT
METHODS AND KNOW HOW TO
DO THE UX IN SUCH A PROJECT
Why we went agile
Fix launch date
+ Fix budget
+ Flexible scope
--------------------------
= SCRUM project
HOW IS IT TO BE A PRODUCT
OWNER?
Product Owner vs. UX Designer
Product
Owner
UX
Design
Content responsibility
IdeationProject controlling
Team coordination
Reports and presentations
Market- and
competitor analysis
UX METHODS YOU CAN USE
AS A PRODUCT OWNER
Sprint 0
Product backlog development
Scenarios Personas
Customer
Journeys
Epics &
Stories Priorisation
Scenarios
Tool: wufoo.com
Personas
Customer Journey
Epics & Stories
Epics & Stories
Epics & Stories
Epics & Stories
Story prioritization
 Business value with MoSCoW method
 Customer preference with Kano model
Kampagnen
Story prioritization
 Business value with MoSCoW method
 Customer preference with Kano model
Kampagnen
Prioritized Product Backlog
SCRUM SPRINTS
Sprint 1 – Basics and news
Sprint 2 – Knowledge template
Sprint 3 – Campaigns
Sprint 4 – Profiles
Sprint 5 – Search
BENEFITS THE SPONSOR
GETS
Velocity
 We have developed a new portal in just 14
weeks
 With Scrum you can be as fast as twice the
speed of waterfall projects
 Launch date guarantee, but no scope
guarantee ;)
Flexibility
 Change the scope without change requests
 Dependencies to 3rd party service providers are
easier to manage
Quality
 The Scrum team feels responsible
 Quality remains a team factor from start until
the project ends
Transparency
 Due to the restrict time boxing Scrum behalves
like a good project plan
 Sprint Review Meetings with product demos are
like milestones
 Your client is able to speak to the team during
each product demo
 The client can talk to the product owner at any
time
WHAT WE HAVE LEARNED
Take-away
UX and Scrum
 Be creative but do as much as possible in
sprint 0
 Three options for UX during Scrum sprits
 Integrated UX sprint
 Shifted UX sprint
 Hybrid UX sprint
UX and Scrum
Integrated UX sprint
UX sprint nUX
DEV
Sprint n Sprint n+1
DEV sprint n
UX sprint n+1
DEV sprint n+1
The integrated UX sprint is hard. It puts UX under pressure at the beginning
of each sprint and DEV at the end.
UX and Scrum
Shifted UX sprint
UX sprint n+1UX
DEV
Sprint n Sprint n+1
DEV sprint n
UX sprint n+2
DEV sprint n+1
UX runs ahead of DEV by the length of one sprint. This looks and feels like a
small waterfall. More design artifacts may be created than necessary but the
PO gets a chance to get approvals from stakeholders before DEV starts. The
team is working on different stories at the same time which is not optimum for
finding the best solution together.
UX and Scrum
Hybrid UX sprint
UX sprint n+1UX
DEV
Sprint n Sprint n+1
DEV sprint n
UX sprint n+2
DEV sprint n+1
We suggest you to try hybrid UX sprints. During the first half of each sprint
UX and DEV are working together on the same stories. During the second
half of the sprint the PO and UX prepare concepts for the planning meeting
of the next sprint, do user tests and so on.
UX sprint n UX sprint n+1
Team room
 Even if the Scrum project is not the only project
the team members are working for
 Reduces setup times and context switches
 Boosts team communication
Experienced team members
 Junior teams may have problems to handle
their degree of freedom
 The product vision needs to be clear
 Hard acceptance criteria for each story are
helpful
 What’s not written in the story doesn’t belong to
the story. Thus it doesn’t need to be done ;)
More small stories
 A story shouldn’t be larger than the team
velocity.
Your backlog is your backlog
 In our customer journey workshop we have
collected more than 100 stories. During the
project we have finished a quarter of them.
Thank you!
Stefan Böhland
@spy23
slideshare.net/spy23

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Agile for all

  • 1. Copyright © 2006-13 The FatDUX, Cologne, Germany AGILE FOR ALL UXcamp Europe 2013 Senior UX Designer vs Product Owner Stefan Böhland @spy23
  • 2. LET YOUR CLIENTS BENEFIT FROM AGILE DEVELOPMENT METHODS AND KNOW HOW TO DO THE UX IN SUCH A PROJECT
  • 3. Why we went agile Fix launch date + Fix budget + Flexible scope -------------------------- = SCRUM project
  • 4. HOW IS IT TO BE A PRODUCT OWNER?
  • 5.
  • 6.
  • 7. Product Owner vs. UX Designer Product Owner UX Design Content responsibility IdeationProject controlling Team coordination Reports and presentations Market- and competitor analysis
  • 8. UX METHODS YOU CAN USE AS A PRODUCT OWNER Sprint 0
  • 9. Product backlog development Scenarios Personas Customer Journeys Epics & Stories Priorisation
  • 17. Story prioritization  Business value with MoSCoW method  Customer preference with Kano model Kampagnen
  • 18. Story prioritization  Business value with MoSCoW method  Customer preference with Kano model Kampagnen
  • 21. Sprint 1 – Basics and news
  • 22. Sprint 2 – Knowledge template
  • 23. Sprint 3 – Campaigns
  • 24. Sprint 4 – Profiles
  • 25. Sprint 5 – Search
  • 27. Velocity  We have developed a new portal in just 14 weeks  With Scrum you can be as fast as twice the speed of waterfall projects  Launch date guarantee, but no scope guarantee ;)
  • 28. Flexibility  Change the scope without change requests  Dependencies to 3rd party service providers are easier to manage
  • 29. Quality  The Scrum team feels responsible  Quality remains a team factor from start until the project ends
  • 30. Transparency  Due to the restrict time boxing Scrum behalves like a good project plan  Sprint Review Meetings with product demos are like milestones  Your client is able to speak to the team during each product demo  The client can talk to the product owner at any time
  • 31. WHAT WE HAVE LEARNED Take-away
  • 32. UX and Scrum  Be creative but do as much as possible in sprint 0  Three options for UX during Scrum sprits  Integrated UX sprint  Shifted UX sprint  Hybrid UX sprint
  • 33. UX and Scrum Integrated UX sprint UX sprint nUX DEV Sprint n Sprint n+1 DEV sprint n UX sprint n+1 DEV sprint n+1 The integrated UX sprint is hard. It puts UX under pressure at the beginning of each sprint and DEV at the end.
  • 34. UX and Scrum Shifted UX sprint UX sprint n+1UX DEV Sprint n Sprint n+1 DEV sprint n UX sprint n+2 DEV sprint n+1 UX runs ahead of DEV by the length of one sprint. This looks and feels like a small waterfall. More design artifacts may be created than necessary but the PO gets a chance to get approvals from stakeholders before DEV starts. The team is working on different stories at the same time which is not optimum for finding the best solution together.
  • 35. UX and Scrum Hybrid UX sprint UX sprint n+1UX DEV Sprint n Sprint n+1 DEV sprint n UX sprint n+2 DEV sprint n+1 We suggest you to try hybrid UX sprints. During the first half of each sprint UX and DEV are working together on the same stories. During the second half of the sprint the PO and UX prepare concepts for the planning meeting of the next sprint, do user tests and so on. UX sprint n UX sprint n+1
  • 36. Team room  Even if the Scrum project is not the only project the team members are working for  Reduces setup times and context switches  Boosts team communication
  • 37. Experienced team members  Junior teams may have problems to handle their degree of freedom  The product vision needs to be clear  Hard acceptance criteria for each story are helpful  What’s not written in the story doesn’t belong to the story. Thus it doesn’t need to be done ;)
  • 38. More small stories  A story shouldn’t be larger than the team velocity.
  • 39. Your backlog is your backlog  In our customer journey workshop we have collected more than 100 stories. During the project we have finished a quarter of them.