The document discusses the integration of Scrum and User-Centered Design (UCD) in managing complex software projects, emphasizing their collaborative nature. It details various iterative processes and phases involved in project management, including ways to refine design through feedback and prototypes. The presentation highlights the importance of adaptability and the challenges of planning in software development.

1. Mastering SCRUM &UCD: Management of Expectations
Talking about Collaboration and Coaction of Scrum and UCD in Complex
Software Projects
Hamburg, 15.08.2014

3. UX Camp HH | 16.08.2014 | Scrum & UCD
Claudia Schönwälder
Human Interface Design, Hamburg
Project Management
User Experience Research
Scrum Master
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4. inspiring interaction

5. Remember? UX Roundtable: Design Thinking & Scrum
Yeli Tong and Sebastian Schürmann
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6. UX Camp HH | 16.08.2014 | Scrum & UCD
Project Collaboration
CUSTOMER + HID + IT
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7. 2 Agile Processes

8. UX Camp HH | 16.08.2014 | Scrum & UCD
User Centered Design Process
~ EN ISO 9241-210
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9. UX Camp HH | 16.08.2014 | Scrum & UCD
Scrum Process
Source: agile-toll.net
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10. UX Camp HH | 16.08.2014 | Scrum & UCD
Agility (a•gil•i•ty)
1. The ability to rapidly and deliberately respond to changing demand – while
controlling risk.
2. Flexibility, the capacity and capability of rapidly and efficiently adapting.
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11. UX Camp HH | 16.08.2014 | Scrum & UCD
Agile Approach in Scrum
The courage to be honest enough to
admit that building software is complex
and it can‘t be perfectly planned, since
requirements change.
Source: 1993-2012 Scrum.org
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12. Scrum & UCD
• HID experience with Scrum
• UCD and Scrum as agile Processes

13. UX Camp HH | 16.08.2014 | Scrum & UCD
Scrum and HID
• Media system for editorial staff 2008 - 2012 (and ongoing until today):
experienced, very pure and straight Scrum process with netpioneer
• Web-Interface as merchandise management system: 2008/2009:
inexperienced Scrum team, partially long iterations
• Actual project: a Scrum-related process: 2011 until today
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14. UX Camp HH | 16.08.2014 | Scrum & UCD
Editorial System: dpa
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15. UX Camp HH | 16.08.2014 | Scrum & UCD
vit – serv.it Rind: Merchandise Management System
Initial situation Result
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16. UX Camp HH | 16.08.2014 | Scrum & UCD
Example for Design in an Iterative Process
Design after iteration 3 Design after iteration 5
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17. UX Camp HH | 16.08.2014 | Scrum & UCD
Parallel Track Development
Sprint 0 Sprint 1 Sprint 2 Sprint n
analyse
implement implement
…
…
UE Team
Dev Team
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18. UX Camp HH | 16.08.2014 | Scrum & UCD
Basic Phase in dpa Project
Concept
Input BA
Legacy System / PoC
Usability Review
Refinement
Prototypes,
Wireframes,
Storyboards
Rough concept
Design
Briefing Workshop
Szenarios
Concept
Docu
(Vers. 1)
Vision
2 Design
Moods
1 Design
Mood
User Feedback
Prototypes,
Wireframes,
Storyboards
Fine concept
Screen
design
Design
Docu
(Vers. 1)
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19. UX Camp HH | 16.08.2014 | Scrum & UCD
Basic Phase: Results
Prototypes,
Wireframes,
Storyboards
Concept
Scenarios
Concept
Docu
(Vers. 1)
+ +
Screen
Design
Design
Docu
(Vers. 1)
+
Design
Design
Mood +
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20. Concept
Docu
(Version n)
Actualisation,
Add-Ons
UX Camp HH | 16.08.2014 | Scrum & UCD
Later Phases
Input BA
Refinement
Prototypes,
Wireframes,
Storyboards
Rough Concept
Concept
Scenarios
User Feedback
Prototypes,
Wireframes,
Storyboards
Fine Concept
Screen
Design
Design
Docu
(Version n)
Actualisation,
Add-Ons
Vision
Design
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21. UX Camp HH | 16.08.2014 | Scrum & UCD
Discussion
A Scrum and UCD project needs a basic
iteration 0 and an iteration x for high
quality of design.
…if there is no Corporate Design given at project start
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22. Thank you
For your attention!
© Human Interface Design

23. Prof. Frank Jacob
fjacob@human-interface.de
Claudia Schönwälder
cschoenwaelder@human-interface.de
HUMAN INTERFACE DESIGN
Schulweg 34-36
D-20259 Hamburg
www.human-interface.de