The document discusses how to organize iterative usability testing throughout the design and development process. It recommends creating customer profiles, regularly recruiting and scheduling participants, writing testing scripts for each session, conducting tests with notes, amending the design based on findings, and repeating the process. Iterative usability testing provides valuable user feedback at every stage to ensure the product meets customer needs.

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How to organise
iterative usability tests

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100 Shapes — UX & design for broadcast and media brands
Introduction

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100 Shapes — UX & design for broadcast and media brands
You’re planning a new feature for your
product; you need to know that it will work
for your customers and meet the needs of
your business.
Introduction

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100 Shapes — UX & design for broadcast and media brands
Poor navigation, layout, messaging and
styling are only some of the hidden dangers
which could render your product dead in
the water.
Introduction

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100 Shapes — UX & design for broadcast and media brands
These types of usability issues can only be
identified through some form of usability
testing, but by taking an iterative approach
to the design, you have the opportunity
to fix them long before your feature is
released.
Introduction

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100 Shapes — UX & design for broadcast and media brands
‘Iterative usability testing’ is the process of
conducting usability tests, on a regular basis,
throughout the design and development
lifecycle.
Introduction

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100 Shapes — UX & design for broadcast and media brands
It differs from more-formal testing because
customers are involved at every stage of the
project, rather than just at the end;
Introduction

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100 Shapes — UX & design for broadcast and media brands
It causes the design direction to change
gradually, rather than in a huge panic at the
end.
Introduction

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100 Shapes — UX & design for broadcast and media brands
This guide introduces the steps involved in
running your own iterative usability testing
process.
Introduction

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100 Shapes — UX & design for broadcast and media brands
How to organise iterative
usability testing

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100 Shapes — UX & design for broadcast and media brands
1. Create profiles
It’s important to test with people who
match your target customers.
How to organise iterative usability testing

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100 Shapes — UX & design for broadcast and media brands
Without targeted profiles, you can only iron
out the most obvious usability issues.
How to organise iterative usability testing

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100 Shapes — UX & design for broadcast and media brands
2. Recruit participants.
Find people that fit your profile.
How to organise iterative usability testing

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100 Shapes — UX & design for broadcast and media brands
You can either leverage your existing
customer base, or work with recruitment
agencies.
How to organise iterative usability testing

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100 Shapes — UX & design for broadcast and media brands
3. Schedule regular
appointments
How to organise iterative usability testing

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100 Shapes — UX & design for broadcast and media brands
Book a series of appointments, at regular
intervals, throughout the design and
development process.
How to organise iterative usability testing

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100 Shapes — UX & design for broadcast and media brands
Usually we find that once a fortnight
or every sprint provides enough time
to prepare for testing and react to your
findings.
How to organise iterative usability testing

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100 Shapes — UX & design for broadcast and media brands
4. Write testing scripts
How to organise iterative usability testing

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100 Shapes — UX & design for broadcast and media brands
Before each session, write a testing script
for any outstanding design questions or
research you want to collect.
How to organise iterative usability testing

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100 Shapes — UX & design for broadcast and media brands
5. Run the testing
How to organise iterative usability testing

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100 Shapes — UX & design for broadcast and media brands
Conduct the testing with the help of a
colleague who can take notes. It’s useful
to record the audio to refer back to and
publish on a wiki for others to listen.
How to organise iterative usability testing

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6. Amend the design
How to organise iterative usability testing

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Process the findings to get an idea of the
types of things which have to change.
How to organise iterative usability testing

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7. Repeat
Repeat step 4 ready for the next round.
How to organise iterative usability testing

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Iterative usability testing is an extremely
useful tool when it’s baked into the design
process.
Audience focused design

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100 Shapes — UX & design for broadcast and media brands
Real feedback from users will give the
design team the valuable insights they need
to shape the product into something your
customers will love.
Audience focused design

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100 Shapes — UX & design for broadcast and media brands
Thinking about embarking on a digital
product design piece? Talk to us about how
iterative usability testing can help to make it
a success.

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100 Shapes — UX & design for broadcast and media brands
+44 (0) 203 7738175 hello@100shapes.com
I00 SHAPESUX & design for broadcast and media brands

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100 Shapes — UX & design for broadcast and media brands
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