Based on Jared Smith's campaign "should i use a carousel?" I had a short talk at UX CGN 7 on 17/07/2013.

1. SICK
CYCLE
CAROUSEL
CAROUSELS
ARE
THIS
DECADE’S
<BLINK>
TAGS
MARTIN
GUDE
–
#UXCGN7
–
17/07/2013

2. HEY,
I‘M
MARTIN

3. LAST
WEEK
ON
TWITTER…
(AND
SURE
SOME
MORE)

4. THAT‘S
WHAT
JARED
ASKED:
h6p://shouldiuseacarousel.com/

5. WHAT‘S
IT
ALL
ABOUT?

6. I.
IT‘S
ABOUT
SPACE.
We
can
show
more
informaJon
on
less
real
estate.

7. II.
IT‘S
ABOUT
PRIOTISATION.
We
don‘t
need
to
decide
which
is
the
most
important
content.

8. III.
IT‘S
ABOUT
FASHION.
Everyone
uses
carousels.

9. AND…?

10. I.
AND
STAGES
DON‘T
WORK.
Studies
have
shown,
that
visitors
don‘t
noJce
stages
on
websites.
Do
you
remember
banner
blindness?
cf.
h6p://www.usability.de/publikaJonen/studien/themenbuehnen.html

11. II.
AND
AUTO
ADVANCE
SUCKS.
An
average
American
can
read
250
words
per
minute.
So
auto
advance
aWer
20
seconds
(ish)?
But
what
if
you
want
to
sJck
with
one
slide?

12. III.
AND
YOU
CAN‘T
HIDE
BETTER.
There‘s
no
be6er
place
to
hide
your
content
than
in
the
second
slide
of
a
carousel.
The
first
slide
could
work,
too.

13. BUT…

14. I.
BUT
THEY
CAN
WORK
ON
TOUCH
DEVICES.
If
you
use
the
carousel
wisely,
they
will
work
on
touch
devices.
But
keep
in
mind:
use
direct
manipulaJon
and
indicate
that
there
is
more
to
come.

15. II.
BUT
THEY
CAN
TELL
A
STORY.
Telling
stories
and
ge[ng
your
customers
into
the
story
is
a
big
challenge.
A
carousel
can
help
them
to
understand
your
(and
hopefully
also
their)
story.

16. III.
BUT
THEY
CAN
WORK
AS
A
TOOL
FOR
STAKEHOLDER
MANAGEMENT.
Carousels
are
excellent
for
ge[ng
content
from
different
stakeholders
on
the
homepage.
You
can
tell
them,
their
content
is
right
aWer
the
most
important
campaign.

17. LIFEHOUSE
»So
when
will
this
end,
it
goes
on
and
on,
over
and
over
and
over
again,
keep
spinning
around,
I
know
that
it
won't
stop,
Jll
I
step
down
from
this
for
good.«

18. TWITTER:
@ma6
MORE:
ma6.me
LET‘S
HAVE
A
COFFEE.