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SICK	
  CYCLE	
  CAROUSEL	
  
CAROUSELS	
  ARE	
  THIS	
  DECADE’S	
  
<BLINK>	
  TAGS	
  
MARTIN	
  GUDE	
  –	
  #UXCGN7	
  –	
  17/07/2013	
  
HEY,	
  I‘M	
  MARTIN	
  
LAST	
  WEEK	
  ON	
  TWITTER…	
  
(AND	
  SURE	
  SOME	
  MORE)	
  
THAT‘S	
  WHAT	
  JARED	
  ASKED:	
  
h6p://shouldiuseacarousel.com/	
  
WHAT‘S	
  IT	
  ALL	
  ABOUT?	
  
I.	
  IT‘S	
  ABOUT	
  SPACE.	
  
We	
  can	
  show	
  more	
  informaJon	
  on	
  less	
  real	
  estate.	
  
II.	
  IT‘S	
  ABOUT	
  PRIOTISATION.	
  
We	
  don‘t	
  need	
  to	
  decide	
  which	
  is	
  the	
  most	
  important	
  content.	
  
III.	
  IT‘S	
  ABOUT	
  FASHION.	
  
Everyone	
  uses	
  carousels.	
  	
  
AND…?	
  
I.	
  AND	
  STAGES	
  DON‘T	
  WORK.	
  
Studies	
  have	
  shown,	
  that	
  visitors	
  don‘t	
  noJce	
  stages	
  on	
  websites.	
  	
  
Do	
  you	
  remember	
  banner	
  blindness?	
  	
  
cf.	
  h6p://www.usability.de/publikaJonen/studien/themenbuehnen.html	
  
II.	
  AND	
  AUTO	
  ADVANCE	
  SUCKS.	
  
An	
  average	
  American	
  can	
  read	
  250	
  words	
  per	
  minute.	
  So	
  auto	
  advance	
  
aWer	
  20	
  seconds	
  (ish)?	
  But	
  what	
  if	
  you	
  want	
  to	
  sJck	
  with	
  one	
  slide?	
  	
  
III.	
  AND	
  YOU	
  CAN‘T	
  HIDE	
  BETTER.	
  
There‘s	
  no	
  be6er	
  place	
  to	
  hide	
  your	
  content	
  than	
  in	
  the	
  second	
  slide	
  of	
  a	
  
carousel.	
  The	
  first	
  slide	
  could	
  work,	
  too.	
  
BUT…	
  
I.	
  BUT	
  THEY	
  CAN	
  WORK	
  ON	
  TOUCH	
  
DEVICES.	
  
If	
  you	
  use	
  the	
  carousel	
  wisely,	
  they	
  will	
  work	
  on	
  touch	
  devices.	
  But	
  keep	
  
in	
  mind:	
  use	
  direct	
  manipulaJon	
  and	
  indicate	
  that	
  there	
  is	
  more	
  to	
  come.	
  
II.	
  BUT	
  THEY	
  CAN	
  TELL	
  A	
  STORY.	
  
Telling	
  stories	
  and	
  ge[ng	
  your	
  customers	
  into	
  the	
  story	
  is	
  a	
  big	
  
challenge.	
  A	
  carousel	
  can	
  help	
  them	
  to	
  understand	
  your	
  (and	
  hopefully	
  
also	
  their)	
  story.	
  	
  
III.	
  BUT	
  THEY	
  CAN	
  WORK	
  AS	
  A	
  TOOL	
  
FOR	
  STAKEHOLDER	
  MANAGEMENT.	
  
Carousels	
  are	
  excellent	
  for	
  ge[ng	
  content	
  from	
  different	
  stakeholders	
  on	
  
the	
  homepage.	
  You	
  can	
  tell	
  them,	
  their	
  content	
  is	
  right	
  aWer	
  the	
  most	
  
important	
  campaign.	
  
LIFEHOUSE	
  
»So	
  when	
  will	
  this	
  end,	
  it	
  goes	
  on	
  and	
  on,	
  over	
  and	
  over	
  and	
  over	
  again,	
  
keep	
  spinning	
  around,	
  I	
  know	
  that	
  it	
  won't	
  stop,	
  Jll	
  I	
  step	
  down	
  from	
  this	
  
for	
  good.«	
  
TWITTER:	
  @ma6	
  
MORE:	
  ma6.me	
  
LET‘S	
  HAVE	
  A	
  COFFEE.	
  

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Sick Cycle Carousel

  • 1. SICK  CYCLE  CAROUSEL   CAROUSELS  ARE  THIS  DECADE’S   <BLINK>  TAGS   MARTIN  GUDE  –  #UXCGN7  –  17/07/2013  
  • 3. LAST  WEEK  ON  TWITTER…   (AND  SURE  SOME  MORE)  
  • 4. THAT‘S  WHAT  JARED  ASKED:   h6p://shouldiuseacarousel.com/  
  • 5. WHAT‘S  IT  ALL  ABOUT?  
  • 6. I.  IT‘S  ABOUT  SPACE.   We  can  show  more  informaJon  on  less  real  estate.  
  • 7. II.  IT‘S  ABOUT  PRIOTISATION.   We  don‘t  need  to  decide  which  is  the  most  important  content.  
  • 8. III.  IT‘S  ABOUT  FASHION.   Everyone  uses  carousels.    
  • 10. I.  AND  STAGES  DON‘T  WORK.   Studies  have  shown,  that  visitors  don‘t  noJce  stages  on  websites.     Do  you  remember  banner  blindness?     cf.  h6p://www.usability.de/publikaJonen/studien/themenbuehnen.html  
  • 11. II.  AND  AUTO  ADVANCE  SUCKS.   An  average  American  can  read  250  words  per  minute.  So  auto  advance   aWer  20  seconds  (ish)?  But  what  if  you  want  to  sJck  with  one  slide?    
  • 12. III.  AND  YOU  CAN‘T  HIDE  BETTER.   There‘s  no  be6er  place  to  hide  your  content  than  in  the  second  slide  of  a   carousel.  The  first  slide  could  work,  too.  
  • 14. I.  BUT  THEY  CAN  WORK  ON  TOUCH   DEVICES.   If  you  use  the  carousel  wisely,  they  will  work  on  touch  devices.  But  keep   in  mind:  use  direct  manipulaJon  and  indicate  that  there  is  more  to  come.  
  • 15. II.  BUT  THEY  CAN  TELL  A  STORY.   Telling  stories  and  ge[ng  your  customers  into  the  story  is  a  big   challenge.  A  carousel  can  help  them  to  understand  your  (and  hopefully   also  their)  story.    
  • 16. III.  BUT  THEY  CAN  WORK  AS  A  TOOL   FOR  STAKEHOLDER  MANAGEMENT.   Carousels  are  excellent  for  ge[ng  content  from  different  stakeholders  on   the  homepage.  You  can  tell  them,  their  content  is  right  aWer  the  most   important  campaign.  
  • 17. LIFEHOUSE   »So  when  will  this  end,  it  goes  on  and  on,  over  and  over  and  over  again,   keep  spinning  around,  I  know  that  it  won't  stop,  Jll  I  step  down  from  this   for  good.«  
  • 18. TWITTER:  @ma6   MORE:  ma6.me   LET‘S  HAVE  A  COFFEE.