The document outlines an iterative agile content strategy approach that involves analysing information, iterating on improvements, and repeating the process. It emphasizes asking "why?" instead of "what?" and iterating without waiting. The key steps are to analyse, iterate repeatedly, and analyse again to continuously improve content.

1. Agile
content
strategy

2. Just
scraping by

5. Too much,
too soon.

7. Ask 'why?',
not 'what?'

8. Don't wait,
iterate

9. Analyse

13. Analyse, iterate,
analyse, iterate,
analyse, iterate,
analyse, iterate,
analyse, iterate,
analyse, iterate,
analyse, iterate,
analyse, iterate
analyse, iterate,

14. Ask 'why?',
not 'what?'

15. So to summarise:
1. Buy Post-its
2. Ask 'why?,' not 'what?'
3. Don't wait, iterate
4. Analyse
5. Do it all over again

16. Thank you
Image credits More info
http://www.flickr. @La_Pope
com/photos/oxherder/4527199938/ laurenpope.posterous.com/
http://www.flickr.
@EnergyForecast_
com/photos/66176388@N00/747937913/si
zes/o/in/photostream/ energyforecaster.co.uk
http://www.flickr.
com/photos/metrolibraryarchive/34041044
59/
http://www.flickr.
com/photos/3oheme/5141328136/sizes/l/in
/photostream
http://www.flickr.
com/photos/thomashawk/2681744739/size
s/l/in/photostream/