This document discusses research on memory editing technology and the potential for replaying memories. It includes several quotes about the idea that memories are stored physically in the brain and recent research that could allow editing and improving human memory. One quote imagines being able to scroll through memories like photos and perfectly recall everything ever learned. The document also mentions work on developing a service called Memoral that would allow viewing old memories on demand, including scent and sound memories, and accessing all memories as long-term recollections.

1. Memory Replay Gillian Pitzer
FA102A,
Research and Speculative
Product/Service Development

2. Memory Replay Gillian Pitzer
Assignment One, Research
Neuralink and the Brain’s Magical Future
https://waitbutwhy.com/2017/04/neuralink.html

3. Memory Replay Gillian Pitzer
Assignment One, Research
- The temporal lobe is where a lot of your memory lives
https://film-grab.com/2018/06/03/and-the-fifth-horseman-is-fear/

4. Memory Replay Gillian Pitzer
Assignment One, Research
“The idea that stored memories exist as physical changes
within the brain has—and recent research is cracking open
an array of possibilities for the editing and improvement of
human memory.”
https://www.vice.com/en_us/article/5355ed/memory-editing-technology-will-give-us-perfect-recall-and-let-us-alter-memories-at-will-v24n1

5. Memory Replay Gillian Pitzer
Assignment One, Research
“Imagine being able to scroll through your memories like
your Instagram feed, to perfectly recall everything you've
ever learned, to immediately access every section of your
life history. You would be efficient, insightful, luminous.
Would you be human?”
https://www.vice.com/en_us/article/5355ed/memory-editing-technology-will-give-us-perfect-recall-and-let-us-alter-memories-at-will-v24n1

6. Memory Replay Gillian Pitzer
Memory Recall
- View old memories on demand
- Scent and sound memories included
- All memories are long term

7. Memory Replay Gillian Pitzer
Source for Brand Character Words
Prince Daddy and the Hyena

8. Memory Replay Gillian Pitzer
Naming Process
Selected words:
- Memory
- Temporal
- Neuron
- Dendrite

9. Memory Replay Gillian Pitzer
Naming Process
- Temporeal (Tweaked Temporal)
- Memorite (Dendrite + Memory)
- Memoral (Memory + Temporal)
- Neurolite (Tweaked Neuron)

10. Memory Replay Gillian Pitzer
Final Service Name
Memoral

11. Memory Replay Gillian Pitzer
Brand Character Diagram Sketches

12. Memory Replay Gillian Pitzer
Brand Character Diagram

13. Memory Replay Gillian Pitzer
Assignment Three, Logo and Logotype Research
Word being used: Confident

14. Memory Replay Gillian Pitzer
Found Logos
https://www.target.com/ https://www.pepsi.com/en-us/ https://www.cisco.com/

15. Memory Replay Gillian Pitzer
Found Logos
https://www.mastercard.us/en-us/ http://www.chanel.com/#languages

16. Memory Replay Gillian Pitzer
Finished Logotype

17. Memory Replay Gillian Pitzer
Assignment Four, Social Media Design,
Facebook Pages

18. Memory Replay Gillian Pitzer
Assignment Four, Social Media Design,
Facebook Pages

19. Memory Replay Gillian Pitzer
Social Media Branding Research
SpaceX
https://www.facebook.com/pg/spacexpage/about/?ref=page_internal

20. Memory Replay Gillian Pitzer
Social Media Branding Research
Oculus
https://www.facebook.com/pg/Oculusvr/about/?ref=page_internal

21. Memory Replay Gillian Pitzer
Social Media Branding Research
OpenAI
https://www.facebook.com/pg/openai.research/about/?ref=page_internal

22. Memory Replay Gillian Pitzer
Social Media Branding