My presentation from Brighton SEO, April 2013, in which I argued that bread and butter content should be the focus of your strategy, rather than vitral content.
Bread and butter content is the affordable, practical, sustaining heart of your content diet; in comparison, viral content is like jelly beans: tasty, fine in moderation or for a quick energy fix, but not healthy in the long-term.
This presentation is submitted in partial fulfillment of course requirements for the Stanford University Venture Lab's Crash Course on Creativity taught by Prof. Tina Seelig.
This presentation describes the bread market in the world and in Canada. It' gives a valuable information regarding the market, the evolution of the market, the market share and the biggest upcoming trends for the bread industry.
How Teacher Association Presidents can use free online social media to create an online interactive networking hub to share information with their constituents, encourage their active participation in their associations, and monitor their online digital footprint.
This presentation is submitted in partial fulfillment of course requirements for the Stanford University Venture Lab's Crash Course on Creativity taught by Prof. Tina Seelig.
This presentation describes the bread market in the world and in Canada. It' gives a valuable information regarding the market, the evolution of the market, the market share and the biggest upcoming trends for the bread industry.
How Teacher Association Presidents can use free online social media to create an online interactive networking hub to share information with their constituents, encourage their active participation in their associations, and monitor their online digital footprint.
The effect of technology on our world in the past decade has been mind boggling. Perhaps its greatest impact has been the explosion of tools to create and share pictures, movies and sounds. What used to cost thousands of dollars and require years of training is now accessible to anyone with a camera and an internet connection. Abundance is resulting in an unbelievable amount of content but still a very low percentage of quality. As educators, it is clear we must consider viewing and multimedia content creation every bit as important as reading and writing. Visual communication is the professional language of th future. Let's examine together how we'll make our classrooms places where students can utilize the tools to tell amazing, beautiful stories.
Our presentation for the May 5th Ignite event at Lisbon, dedicated to Portuguese technology.
http://igniteportugal.blogspot.com/2010/05/programa-ignite-portugal-tecnologico.html
Slides from a presentation for K-12 teachers and student teachers at St. Mary's Academy in Winnipeg, Manitoba, 26 April 2010: an exploration of the possibilities offered by modern mobile technology for k12 students.
Slides to support a presentation on visual thinking across the curriculum at the Building Learning Communities Conference. Boston, MA, July 2013.
Over 80% of our brains are used interpreting visuals. It seems a waste not to take advantage this powerful channel into the minds of our students. What sorts of ways can a single image be used to tell stories and explore complex ideas in Math, Science, Language Arts or Languages classrooms? What could we do with a series of pictures? How can we do this beyond the time and space of the classroom walls and have our students generate a bank of powerful visuals to inspire future students to create even more powerful learning imagery?
In this hands on session participants will mash up their ideas with powerful images, painlessly share them with the group and spend the lion’s share of our time together thinking deeply and discussing our shared vision for what real learning looks like in our classrooms. We’ll touch on ideas of ethical and responsible use of technology, creative commons and some thoughts about visual design.
Bring your camera enabled mobile device. We’re gonna use it. And show you how to take better pictures in the process.
A presentation for the CATS 2010 Conference (http://cats.cdl.edu/online_2010/)
How do we deal with the never ending onslaught of new technologies, resources, and media? How can we face this brave new world without a sense of dread? Is there an app for that? "Keeping up" is a myth, and the way of dealing with this is creating, sustaining, and being in your extended networks of friends, colleagues, and even people you don't know. Likewise, one cannot readily assess the value of new technology from the outside "looking in." This presentation will lead you through a range of examples of ways to practice more "being there-ness" so you can face the technology fire hose with a child-like sense of wonder.
http://cogdogblog.com/stuff/beingthere
Slides from a presentation for Senior High School teachers in the Sunrise School Division at Springfield Middle School in Oakbank, Manitoba, 5 May 2010: an exploration of the possibilities offered by modern mobile technology for k12 students.
Slides from a presentation for K-12 students, teachers, and student teachers at the Mobile Learning Technology Conference at the University College of the North in The Pas, Manitoba, March 22, 2010: an exploration of the possibilities offered by modern mobile technology for k12 students.
Slides from a presentation for K-12 teachers and student teachers at the Mobile Learning Technology Conference at the University College of the North in The Pas, Manitoba, March 22, 2010: an exploration of the possibilities offered by modern mobile technology for k12 students.
Big Content Case Study - How small teams can do big things (HerdTracker) #ETEA14Andre Van Kets
In this presentation I explain the basics of Big Content to an audience of tourism companies looking to improve their online marketing efforts.
I make the case for use Big Content as a cost effective marketing strategy, and present the HerdTracker case study - showing how a small marketing + dev team can do big things.
Slides from a presentation at the Riding the Wave of Change conference in Gimli, Manitoba, 14 May 2010: an exploration of the possibilities offered by modern mobile technology for k12 students.
If your voice guidelines are just six adjectives in the brand book you're not alone, but you’re missing a big opportunity.
Your voice has a huge role to play in conveying what you stand for and communicating with your audience. It isn’t just about brand, marketing, or the emotional side of things. It’s also about the rational: if you’re trying to create a great product or service, voice has an impact on your user experience too.
It’s time to give your voice more consideration and your writers better guidance. In this webinar you’ll learn about what makes a good voice, and how to create guidelines your colleagues will actually use. You’ll also hear a case study from Samaritans on how they created and rolled out a refreshed brand voice.
The effect of technology on our world in the past decade has been mind boggling. Perhaps its greatest impact has been the explosion of tools to create and share pictures, movies and sounds. What used to cost thousands of dollars and require years of training is now accessible to anyone with a camera and an internet connection. Abundance is resulting in an unbelievable amount of content but still a very low percentage of quality. As educators, it is clear we must consider viewing and multimedia content creation every bit as important as reading and writing. Visual communication is the professional language of th future. Let's examine together how we'll make our classrooms places where students can utilize the tools to tell amazing, beautiful stories.
Our presentation for the May 5th Ignite event at Lisbon, dedicated to Portuguese technology.
http://igniteportugal.blogspot.com/2010/05/programa-ignite-portugal-tecnologico.html
Slides from a presentation for K-12 teachers and student teachers at St. Mary's Academy in Winnipeg, Manitoba, 26 April 2010: an exploration of the possibilities offered by modern mobile technology for k12 students.
Slides to support a presentation on visual thinking across the curriculum at the Building Learning Communities Conference. Boston, MA, July 2013.
Over 80% of our brains are used interpreting visuals. It seems a waste not to take advantage this powerful channel into the minds of our students. What sorts of ways can a single image be used to tell stories and explore complex ideas in Math, Science, Language Arts or Languages classrooms? What could we do with a series of pictures? How can we do this beyond the time and space of the classroom walls and have our students generate a bank of powerful visuals to inspire future students to create even more powerful learning imagery?
In this hands on session participants will mash up their ideas with powerful images, painlessly share them with the group and spend the lion’s share of our time together thinking deeply and discussing our shared vision for what real learning looks like in our classrooms. We’ll touch on ideas of ethical and responsible use of technology, creative commons and some thoughts about visual design.
Bring your camera enabled mobile device. We’re gonna use it. And show you how to take better pictures in the process.
A presentation for the CATS 2010 Conference (http://cats.cdl.edu/online_2010/)
How do we deal with the never ending onslaught of new technologies, resources, and media? How can we face this brave new world without a sense of dread? Is there an app for that? "Keeping up" is a myth, and the way of dealing with this is creating, sustaining, and being in your extended networks of friends, colleagues, and even people you don't know. Likewise, one cannot readily assess the value of new technology from the outside "looking in." This presentation will lead you through a range of examples of ways to practice more "being there-ness" so you can face the technology fire hose with a child-like sense of wonder.
http://cogdogblog.com/stuff/beingthere
Slides from a presentation for Senior High School teachers in the Sunrise School Division at Springfield Middle School in Oakbank, Manitoba, 5 May 2010: an exploration of the possibilities offered by modern mobile technology for k12 students.
Slides from a presentation for K-12 students, teachers, and student teachers at the Mobile Learning Technology Conference at the University College of the North in The Pas, Manitoba, March 22, 2010: an exploration of the possibilities offered by modern mobile technology for k12 students.
Slides from a presentation for K-12 teachers and student teachers at the Mobile Learning Technology Conference at the University College of the North in The Pas, Manitoba, March 22, 2010: an exploration of the possibilities offered by modern mobile technology for k12 students.
Big Content Case Study - How small teams can do big things (HerdTracker) #ETEA14Andre Van Kets
In this presentation I explain the basics of Big Content to an audience of tourism companies looking to improve their online marketing efforts.
I make the case for use Big Content as a cost effective marketing strategy, and present the HerdTracker case study - showing how a small marketing + dev team can do big things.
Slides from a presentation at the Riding the Wave of Change conference in Gimli, Manitoba, 14 May 2010: an exploration of the possibilities offered by modern mobile technology for k12 students.
If your voice guidelines are just six adjectives in the brand book you're not alone, but you’re missing a big opportunity.
Your voice has a huge role to play in conveying what you stand for and communicating with your audience. It isn’t just about brand, marketing, or the emotional side of things. It’s also about the rational: if you’re trying to create a great product or service, voice has an impact on your user experience too.
It’s time to give your voice more consideration and your writers better guidance. In this webinar you’ll learn about what makes a good voice, and how to create guidelines your colleagues will actually use. You’ll also hear a case study from Samaritans on how they created and rolled out a refreshed brand voice.
Art and copy: bridging the gap between UX, design and content | InVision Desi...Lauren Pope
In the 1960s, there was a creative revolution in advertising when someone decided that art and copy should try sitting in the same room. Applying a similar idea today, and getting content and design practitioners to work together more closely can transform your work for the better. In this deck, I look at:
- the importance of having a strategic ‘North Star’;
- how to come up with working principles for a blended team;
- pair working and how it can transform how you approach things.
Art and copy: bridging the gap between UX, design and content | UX CrunchLauren Pope
In the 1960s, there was a creative revolution in advertising when someone decided that art and copy should try sitting in the same room. Applying a similar idea today, and getting content and design practitioners to work together more closely can transform your work for the better. In this deck, I look at:
- the importance of having a strategic ‘North Star’;
- how to come up with working principles for a blended team;
- pair working and how it can transform how you approach things.
Connected content: the pathway to social wisdomLauren Pope
My slides from the IAB's Pathway to Social Wisdom conference. There are a lot of dots to connect when it comes to social content. So many that it can feel a lot easier not to bother. But planning in silos won't set you on the path to social wisdom. In this deck, I look at how connecting more - with your customers, in your communications, and in your organisation itself - is the key to creating social content with real impact.
Connected content planning: customers, communications, organisationsLauren Pope
There are a lot of dots to connect when it comes to content. So many that it can feel a lot easier not to bother. But planning content in silos won't help you create an effective, scalable content programme. In this deck, I look at how connecting more - with your customers, in your communications, and in your organisation itself - is the key to creating content with real impact.
How guidelines support great storytellingLauren Pope
Guidelines aren’t limitations when it comes to storytelling, they’re a foundation. Rather than getting in the way, they help you get storytelling more right more of the time. In this talk for the Content Deli, part of Brighton Digital Festival, I looked at:
- why you need guidelines
- what guidelines you need (and how to create them)
- How to make sure your guidelines are used
I recently took part in the Brilliant Noise webinar 'The Vision Gap: content strategy for brands'. I talked about eight trends that I think will have an impact content strategy and content marketing. You can watch the full webinar here http://brilliantnoise.com/vision-gap-notes-video-content-strategy-webinar/
My slides from 300 Seconds Brighton, on truth, lies and social media. Social networks play a major role in spreading information, but they spread misinformation too; how can you spot a lie & why's it important?
Slides for my lightning talk 'Brain hacks for content strategists' at the London Agile Content Strategy meetup.
Content is difficult: it taxes our brains, draws on diverse skills, and involves asking difficult questions. It can be tiring and frustrating as well as rewarding. To do our jobs without burning out, we don’t need to work harder, we need to work smarter. Brain hacks—based on evidence from neuroscience and psychology — can help you do that.
Content strategy for information professionals: slides from LIKELauren Pope
My slides from a talk/workshop I did for London Information and Knowledge Exchange (LIKE). LIKE is a community for information and knowledge professionals, and I went along to talk about content strategy and go through some exercises to help the attendees see how they could use it in their roles.
Why content marketing needs content strategyLauren Pope
My slides from the Content Marketing Show, 8th November 2013.
In my talk, I explain the difference between content strategy and content marketing, and look at the elements of content strategy and how they can help improve your content.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
What do I mean by bread and butter content?Static/evergreen content that is about/closely related to your product service. Thinks like who, what, where, when, why, how much? That helps a user to get what they want to get done on your website done.Call it bread and bread and butter because it’s a staple that's affordable, keeps you going and should be at the heart of your content diet.
I think it often gets ignored at the moment, in favour of viral content. If the content I’m talking about is bread and butter, viral content is like jelly beans - it’s tasty, gives you a rush that doesn't last long and you probably shouldn't try to live on it.
Idea for that presentation came from seeing wish.co.uk at the Content Marketing Show Zombie experience daysTalking about the success they’d had with creating content that ‘goes viral’ - they’ve had a load of mainstream media coverage, blog coverage, retweets from celebrities. It’s no surprise - they put in a lot of hard work, they had great ideas and they have a really cool exciting product.
At the time I was working for a business energy broker. I could’ve wept at the contrast.
Think about why people share things and how people use social media generally - it’s all about how things make them look to other people.It’s not a digital marketing conference until someone drags out maslow’s hierarchy of needs and I like it, so I thought I’d do it. It’s all about esteem – things that win your recogntion, respect and the all important likes.People can create an ideal vision of themslves online, they share things that backs that up, things that make them look funny, clever, cool, on the cutting edge. An infographic about business energy or the price of car insurance just doesn’t do that. Zombies do do that.
You can make viral content about zombies, I’m not sure you can make viral content about switching energy supplier. My bosses asked me to, God knows I tried.If you work for exciting brand, this isn’t for you. But if you work for a boring brand, if your core business is something like insurance or energy that at best people think is boring,at worst actively hate dealing with, you can work yourself to death trying to create something that goes viral. It’s the white whale, you’re captain ahab. I’m not saying you can’t come up with something viral if you do work for a ‘boring’ brand, just that it will be harder, and I think there are bigger wins elsewhere.
I think that’s bread and butter is where the big wins are. Bread and butter content is something that everyone can do brilliantly - and actually I think we all have an obligation to our customers, clients and bosses to do right.
If you’re spending thousands of pounds on creating a video of cats in fancy dress that only has a spurious link to your product, but your website is doesn’t have good content to describe your product/service, or the copy going through your sales funnel is poor, or you’re not helping customers with other basic needs, you’re missing a trick.
Every year, the PR team ran a piece of research to find out the where had the worst quality of life in Europe. Not a university level piece of research - but it took into account working hours, sunshine, cost of living, cost of alcohol (I know) and it always turned out (funnily enough) that the UK was the worst place to live in EuropeHuge peak of traffic as the story g lot of coverage and we got links from HuffPo, Guardian etc. Then....nothing. No referrals, no more traffic.Found myself asking: was it really a success? We captured attention for a brief period of time with something that had very little to do with our core business.By comparison, we did bread and butter content really well. the example I’m going to use is a page called ‘‘who is my energy supplier?’ That piece of content is probably over 10 years old, I inherited it when I started, and it outlasted me, still bringing in value and traffic and sales after all these years because it gives people a piece of information that they need. And just so I say something SEO-related – it generates links too, valuable links from high quality sites.And it’s one that’s related to what that business does.
Bread and butter can bring you the three things you probably want from your website.
1. Should’ve said consistent traffic.When something goes viral, the traffic will tend to shoot up to a very high peak really quickly then tail off, maybe over the course of a week or two.Like eating a load of jelly-beans, you get a dizzying sugar high, then you crash back down to earth and feel a bit sad.
2. You probably won’t see many (or even any) referrals or revenue straight off the bat either, in most circumstances anyway, because you’re having to go so far away from your core business. Bread and butter content will deliver revenue, if you do it right, because it’ll help your customers to understand your product, buy it or use it.3. Advocacy - It’s this thoughtful content that helps your customers accomplish the task they have in mind, that helps sell your product, shows them how to use it.No people probably won’t share this stuff, but it will win you fans. you’ll help them, and when someone asks, there’s a chance they’ll recommend you. That’s deep and really valuable interaction, compared to which, a share seems pretty insignificant.
People have been talking about brand publishing a lot recently – Red Bull is often used as the classic case study of a brand that’ pioneering brand publishing- they have a separate publishing house, and they’re running amazing campaigns like Stratos, but it’s not a useful example for us to most of us to look at. I’m yet to see another content budget big enough to send a man into space. Brand publishing doesn’t have to be on this scale and it can be your bread and butter too. You can make bread and butter exciting.
Food manufacturers have been doing it since the 1880s.Thisexample is from Sun Maid in 1915. They’re still doing it today.So what’s my point? I’m not saying that publishing is some kind of magic fix-all for creating life-long brand relationships, but there is something in the idea.If you have a product, and you help people to use it in a new way with content that captures memorable that has lasting value, then I reckon you’re on to a winner.