The project report details the study of AG Poly Pack, a company established in 1997, specializing in various plastic packaging solutions. It outlines the company's profile, products, industry analysis, and conducts a SWOT analysis to identify strengths, weaknesses, opportunities, and threats while emphasizing the need for increased customer awareness and promotion. The findings reveal low consumer awareness of AG Poly Pack's products and a general sentiment against plastic usage, suggesting the need for promotional activities and potential diversification away from plastics.

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(NAAC Accreditation 'A' Grade Institute)
Project Report on:
AG POLY PACK
Under the guidance of: Submitted by:
Prof. Sanjeev Tandon Umang Maheshwari
PGDM 1st year (2018-20)
Roll no. 58

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Acknowledgement
The Minor Project report on company AG POLY PACK has been given
to me as part of the curriculum in 2 years of PGDM. I have tried my best
to present this information as clearly as possible using basic terms that I
hope will be comprehended by the wide spectrum for students. I have
completed this study under the able guidance and supervision of PROF.
SANJEEV TANDON. I will be failed in my duty if I do not
acknowledge the esteemed scholarly guidance, assistance and knowledge;
I have received from them towards fruitful and timely completion of this
work. I am also thankful to Director Management Sir, My Coordinator
and other faculty members who gave me this opportunity to do this.

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Preface
A professional course in PGDM is incomplete unless the theoretical
knowledge acquired in the class room is backed up by practical exposure,
as theories alone do not give perfection to any discipline. The gap
between theory and practiced is bridged by project report, which has been
an integral part of the syllabus.
This present Project report is an image of what I have done and observed.
I was assigned a project on AG POLY PACK.
I have tried my level best to be as a systematic as possible and to avoid
any sort of biases.

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Student Declaration
I, Umang Maheshwari student of PGDM at Institute of Technology and
Science, Ghaziabad hereby declare that the Project work entitled on Lotte
India is compiled and submitted under the guidance of Dr. Sanjeev
Tandon Sir. This is my original work. Whatever information furnished in
this project report is true to the best of my knowledge.
Name: Umang Maheshwari
PGDM I year
Roll No. - 58

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AG POLY PACKS (P) LTD.
COMPANY PROFILE
Incorporated 1997
Headquarter Ghaziabad, U.P., India
Follow standard ISO 9001
CEO Gaurav Daga
Industry ManufacturingandTradingof
Plastic Components

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HISTORYOFAGPOLYPACKSPRIVATELIMITED
AG POLY PACKS PRIVATE LIMITED cameintoformation in the year
1997 with a mission to provide excellent packaging solution to different
sectors. This company is a well reckoned manufacturer, Exporter and
Supplier of Bottle, Home Care Packaging and Cosmetic Packaging.
They are also engrossed in providing the Services of Hot Foil Stamping,
Silk Screen Printing and Pad Printing.
The companyhas a tie up with WEENER EMPIRE PLASTICS LTD.,
Mumbai(AJointventureof WeenerPlasticPackaging Group,
GermanywhichisanInternationalgroupofcompanies with its
presence around the Globe).

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PRODUCTS & SERVICES
 Caps & Closers
 Flip Top Caps
 Screw Caps
 Pilfer-Proof Caps
 Press Top Caps
 Child Resistant Caps
 Pharma Packaging
 Dry Syrup Bottles
 Tablet Container
 PET Bottles
 Eye/Ear Drops Bottles
 Cosmetics
 HDPE Bottles
 Stand UpPacks
 Roll On
 PET Bottles

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 Cream Jars
 Food/Confectionery
 Spice Jar
 Pickle & HoneyJars
 Protein Jar
 Confectionery Jar
 Printing, Strapping & Wrapping Services
 Screen Printing
 Pad Printing
 Hot FoilStamping
 Shrink Wrapping

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COMPETITORS OF A G POLY PACKS PVT. LTD.
Global Poly
GCL Poly
Alpha Packaging

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Brief outline of theIndustry
Plastics, in the modern meaning of the word, are synthetic materials
that are capable of being formed into usable products by heating,
milling, molding and similar processes. The term is derived from the
Greek plastic, to form in simplest terms; plastic can be describes as
resins in their molded form.
The Plastic industry of India has made significance achievements ever
since it made a modest but promising start by commencing production
of polystyrene in 1957. The potential market has motivated Indian
entrepreneurs to acquire technical expertise. Achieve high quality
standard and build capabilities in various facts of the booming plastic
industry.
Phenomenal development in the plastic machinery sector coupled
withmatchingdevelopmentinpetrochemicalsectors, both of which
support the plastic processing sectors, have facilitatedtheplastic
processors to buildcapacities toservice both the domestic market
and overseas.

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ThechronologyofmanufacturingofpolymersinIndiais summarized
as under.
1957: Poly styrene
1959: LDPE
1961: PVC
1968: HDPE
1978: Polypropylene
The economic reforms launched in India since 1991, joint ventures,
foreign investments, easier across to technology from developed
countries etc. have opened up new vistas to further Indian plastic
industry are exported to over 150 countries round the globe with
major trading partners being USA,UAE,Italy,UK,Russia,Honkong,
Germanyetc.Theplastic processing sector companies of over
30000 units involved in producing a variety of items through
injections molding, blow molding, extrusion and calendaring.

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PEST ANALYSIS OF AG POLY PACKS LTD.
Political:-
It’s been almost a century since new chemical methods led to a boom in the
innovative plastic polymers that revolutionized the plastics industry. Today, the
things we drive, fly in, eat our meals on, and use to keep warm are composed
of some type of plastic derivative.
The plastics industry has become a driving force in today’s economy. The
impact is so considerable that just the smallest shift in the cost of production
can have a global affect on jobs, wages, and capital circulation on every
economic level.
Economical:-
This Is Plastics (ThisIsPlastics.com) is a feature-rich resource designed to frame
that conversation with facts. Articles, infographics and interactive quizzes
highlight five key topics—Plastics 101, Environment, Safety, Innovation, and
Economic Impact.
The plastics industry is vital to the American economy. It accounted for an
increase of 11,000 jobs in 2016, and the economies of several states are
dependent upon it.

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Socio-Cultural:-
Plastic is harmful because it is ‘Non-Biodegradable’. When thrown on land it
makes the soil less fertile. When thrown in water it chokes our ponds, rivers
and oceans and harms the sea life. If animals eat plastic, it gets stuck in their
tummy and makes them sick.
Technological:-
The plastics industry cluster includes resin manufacturing and compounding,
production machinery and metal fabrication of molds and fixtures, the actual
manufacturing of plastic products and parts, and the distribution of resins and
shapes.

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COMPETITORS LIST OF AG POLY PACKS LTD.
 OM Plast India Pvt Ltd.
 Komal packaging
 Alpa packaging
 GCL poly
 Global poly
 Midas Polypacks Pvt Ltd

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SWOT ANALYSIS OF AG POLY PACKS LTD.
Strengths
1. Indian polymer advantage
2. Availability of Low cost labor
3. Strong Supporting Industries
4. Widespread Usage
Weaknesses
1. Poor industry image
2. Health Hazards
Opportunities
1. Booming Automotive sector
2. Rising water management
3. Food packaging - Riding High!
4. Changing Consumer behavior

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Threats
1. Government bans
2. Fluctuating raw material prices
3. Competition
4. Shortfall of skilled labor

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KEY SUCCESS FACTORS
 The main key success factors of the company are:
 Secure supply: Contract for supply of post-consumer bottles and post-
industrial manufacturing waste for PET raw material feed stock.
 Satisfy our customers so that we can retain them.
 Maintain low overhead and operating cost.
 Provide better prices from all our competitors.

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OBJECTIVE OF THE STUDY
Every organization has to achieve its organization goals. For this it is very
essential for an organization to know about the view of consumers and their
competitive products. This survey research may be also aimed as to estimate
potential buyer for the product. The objective of the study is as under:
1. To know the awareness & perception of customers regarding AG Poly
Packs.
2. To determine the customers satisfaction.
3. To determine the factors influencing the choice of customers.
SCOPE OF THE STUDY
 Company will come to know what attracts Customers.
 Company will come to know that which criteria customers look for
before buying these products.
 Company will also come to know the future changes which will be
require satisfying customer needs and wants.

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RESEARCH METHODOLOGY
 Sample size
 Sample size is 57 which cover the population of Ghaziabad.
 Data source
 Research included only Primary data. Primary data is the first hand data,
which are selected a fresh and thus happen to be original in character.
Primary Data was crucial to know various customers and past consumer
views about AG Poly Packs and to know the awareness of this brand in
regards to other brands.
 Data collection
 Data has been collected through survey questionnaire
 Analysis of data
 After the data has been collected, it was tabulated and findings of the
project were presented followed by analysis and interpretation to reach
certain conclusions.

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ANALYSIS & INTERPRETATION OF DATA
Analysis: Around only 28% of population is aware of AG Poly Packs.
Analysis: Only 22% of people use AG Poly Pack products.

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Do you think plastic is harmful for our environment?
Analysis: 73.7% of people are in against of use of plastic.
Analysis: Just 24% of people would recommend these products to
others.

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Would you like to promote plastic products?
Analysis: People don’t want to promote plastic products.
Analysis: Only 19% of people are satisfied because mostly people
don’t promote use of plastic.

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Analysis: Just 24% people are prospective customer for AG Poly
Packs. People are not agreeing to buy plastic products.
Analysis: Overall rating of company is average.

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Analysis: There is not any one factor which makes people aware of
this company.
Any suggestion for AG Poly Packs products or company
 Company should do promotional activities
 Company should find an alternative of plastic
 Have to focused on more marketing
 Advertising more
 Packaging should be better
 Use of plastic should not be promoted
 They have to increase awareness
 Create new relative product
 Need for advertisement
Analysis: As we can see many of these people want company to
advertise more, promote the company and increase awareness. As
well as people are aware of demerits of use of plastic so they don’t
want to use these products.

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CONCLUSION & FINDINGS
 Mostly people don’t know about AG Poly Pack products and
also don’t use these products.
 Overall rating is average.
 Most selling product of AG Poly Pack is Bottle.
 People are aware of drawbacks of plastic so want any alternative.
 Mostly people want company not to use plastic.
SUGGESTION
 Company should do some promotional activities to make people
aware of its new as well as existing products.
 Company should launch some new products to reach more
market coverage.
 Company should find an alternative of plastic.
 Company should reduce the use of plastic and should reposition
its brand as company which is taking initiative for
environmental issues.

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ANNEXURE
Copy of Questionnaire

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