Constructivism embraced photomontage and abstraction but believed that conveying ideas often required referencing the real world. The Arbeistrat held that visual arts could build a new society through architecture, which afforded the greatest social and aesthetic impact. Tschichold's book provided examples of asymmetry, dynamic contrasts of photography and type, and showed that sans serif was not best for long passages, establishing a reference for graphic designers inside and outside modern groups.

14. Constructivisim
• No political focus
• Held to the concept artist as engineer
• Embraced Photomontage
• Abstraction can only communicate ideas in a limited
fashion
• It is often necessary to reference the real world in order
to convey beliefs

19. The Arbeistrat
• Visual Arts could play an instrumental role in
building a new society
• Architecture must assume a leadership role in
the art because it afforded the opportunity for
greatest aesthetic and social impact

46. • Tschichold’s accomplishements
• Text with examples that could serve as a foundational
reference for graphic designers both inside and outside
modern groups
• Gave examples of asymmetry which he believed was
preferable to symmetry
• Focused on the dynamic contrasts made by juxtaposing
photography with type and that it should be san serif type
• Entire book is lower case.
• Showed by example that san serif was mot the most
readable when used in long continuous passages