This document discusses early photographic techniques including advertising posters from the period, magazine covers, calotypes developed by Talbot in 1841 which used light-sensitive paper to create the first photographic negatives, allowing images to be reproduced, and the development of photography from daguerrotypes in 1837 which could not be reproduced to advances like glass plate negatives and eventually negative film by George Eastman in 1888.

14. Advertising Poster
• Fat Faces
• Wide Variety of type
• Every space filled
• Wood Cut Image
• No Attempt to pull Type and Picture together

18. Magazine Cover
• Allegorical images
• Overly decorate type
• Every space inch filled
• Has nothing to do with subject matter of magazine

28. Calotype (Talbot)
• Used treated paper that made the paper sensitive to light
• After paper was exposed to the image the image was fixed
with an iodized solution.
• To make a print, the negative was placed on top of more
photo paper, laid flat in a glass frame and allowed to develop
in sunlight

36. Photographic Development
• Daguerrotype developed in France in 1837
• Couldn’t reproduce no negative
• Calotype developed in England in 1841
• Could reproduce
• New methods quickly developed next using glass plates as
the negative and in 1888 George Eastman came up with a
negative film process.