The document provides 10 essentials for building a successful fundraising program: 1) Avoid jargon, 2) Tell a good story of change, 3) Have clear goals, 4) Go where the money is, 5) Ask for donations, 6) Demonstrate impact, 7) Dare to ask why not, 8) Steal good ideas from others, 9) Be okay with failure, and 10) Take care of yourself. The document uses examples and exercises to illustrate each essential, emphasizing the importance of understanding donors, communicating impact clearly, and learning from both successes and failures.

1. Vision to Reality: Building your fundraising program from the ground up Kimberley MacKenzie, CFRE Toronto Chapter Congress 2009

2. Who am I? @kimberleyCanada

3. What about you?

7. Essential #1 Avoid Jargon!

8. Donors want to know 3 things What does your organization do? Have you changed lives? How? What will my money achieve?

13. Essential #2 Tell a good story of change

20. Essential #3 Have clear goals

21. A billion people don’t have access to clean water. Here cows and children share the same source. The cows go first. @charitywater

26. Essential #4 Go where the money is

27. Exercise: Where does most money comes from? Individuals Foundations Corporations Bequests

28. Source: Giving USA 2009

31. 80% of $ 20% of People $ Thanks =mc $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

34. Talk to the right prospects first? Thanks =mc

35. Getting that 80% Thanks =mc 9. Thank 8. Chase & record 7. Allocate solicitors 6. Circulate donor lists 5. Solicit lead gift 4. Agree action & targets 3. PiP to recruit 2. Identify leadership (PiP) 1. Devise structure

38. Because of the water shortages in Kenya, many women dig in sandy riverbeds for unsafe water. Second is easier because it is more concrete – it helps to focus the brain.

39. 80% of all diseases on the planet are water related.

40. Essential #5 ASK!

41. Twitter ASK: $100k = 20 wells = 5,000 people with clean water in Ethiopia and 100% goes directly using charitywater.org

43. Essential #6 Demonstrate Impact

44. Demonstrate Impact Kids in India race through the town streets celebrating a new @charitywater water tower.

45. People want to know they can make a difference

46. Thank you is okay but…

47. This thank you is better

48. Demonstrate Impact

49. Essential #7 Dare to ask why not?

50. The best spokesperson was dead.

53. Essential #8 Steal stuff

59. Catholic Children’s Society was inspired

61. 11 Pillars of Wisdom Respect your donors, for they are wise, generous and kind. Never take them for granted – they don’t have to do this.

62. Inspired by ActionAid success story

63. Thinking it would work for me…

65. Not a single flap came back

66. Essential #9 Be okay with failure

67. Just between us… Fundraisers stretch the truth a bit. If you are truly innovative…some of your ideas won’t work! Take risks…and be okay with the results

69. We can learn as much from our mistakes and we can from our successes

71. Essential #10 Take care of you

72. People need us to be well. Board of Directors Donors Beneficiaries Program staff YOU

73. We are agents of change