The document describes Lemonade Day of Greater Indianapolis and its Seed Fund program. Lemonade Day was started in 2010 to encourage youth entrepreneurship. It has grown each year, with over 15,000 kids participating in 2012. The Seed Fund will provide startup money for kids' lemonade stands, with the goal of raising $10,000. Kids can request $50-$100 by submitting a video pitch, mimicking TV shows like Shark Tank. Donations over $25 receive an invitation to the annual results celebration event.

1. Lemonade Day of
Greater Indianapolis
Seed Fund
Lemonade Day is Empowering
Today’s Youth to Become
Tomorrow’s Entrepreneurs…
Want to Join Us?

2. Our Story
Lemonade Day was brought to
Indianapolis in 2010 by local
entrepreneur, Scott Jones. Scott
started Lemonade Day in
Indianapolis because he noticed that
fewer and fewer kids were engaging
in entrepreneurial activities like
mowing lawns or starting lemonade
stands. And yet many entrepreneurs
talk about their early childhood
experiences starting lemonade
stands, or delivering newspapers, as
the moment when the “light bulb
went off.”

3. The Head Lemon Squeezers
Scott Jones | Chairman
Enter bio here
Jami Marsh | Director
Enter bio here

4. History
Launch of Google announces
Lemonade Day their love of lemonade
The first Lemonade Day Lemonade Day and
was launched in 2007 in Google announced a
Houston, TX. partnership.
2007 2010 2012 2013
Lemonade Day of Launch of Seed Fund
Greater Indy Launches! Lemonade Day of
Over 7,400 Greater Greater Indy is
Indianapolis Area kids launching its Seed Fund
participated (a record for Lemonade Day 2013
that we still hold)!

5. Our “Sweet” Success
Number of Indianapolis Area Kids
Participating in Lemonade Day Each Year
15,000
15,000
10,000
10,000
7,500
5,000
2010 2011 2012

6. Results of Lemonade Day 2012
15,000 Indianapolis-area kids participated
$2,409,480 in total sales from all stands
1,534,459 total # of glasses sold from all stands
$800,863 contributed by participating kids to charity

7. Featured Entrepreneur
Meet Clayton! Clayton is a fifth grader in Cherokee, Texas (recently relocated from
Indianapolis, Indiana). Since he first heard about Lemonade Day 3 years ago, he has
used his creativity to create attention-getting lemonade stands based on unique
themes. When asked about his favorite thing he learned, he responded: “I learned
about philanthropy at a lemonade day workshop I attended. I like the idea of giving
part of your earnings to help others.” To see the rest of Clayton’s interview, click
here.
Year 1: Clayton’s Mad Year 2: Clayton’s Magic Year 3: Clayton’s Circus
Scientist themed themed Labra Cadabra themed Big Top
Lemon Lab Stand Lemonade Stand Lemonade Stand

8. Why create a Seed Fund ?
Now in its fourth year, Lemonade Day is
launching a Seed Fund that will be used to
provide kid’s the startup funds they need
for their lemonade stands.
The goal is to give kids the full
entrepreneurial experience, including
acquiring their start-up funding.

9. About the Seed Fund
• Goal is to raise $10,000
• Kids will apply for funding
by submitting a 3 min.
video pitch online
• Judges will review the
videos pitches over three
rounds of judging
(i.e. think Shark Tank, but a lot nicer!)
• Kids can receive between
~$50 and $??

10. How To Donate
1. Click on the [Donate Button] above
2. Securely donate by credit or debit card
Plus…
If you donate more than $25, you will receive a
VIP invitation to the Lemonade Day 2013 Results
Celebration Event where Lemonade Day will
announce the results of Lemonade Day 2013 and
feature some of the budding entrepreneurs!