Media track out door media industry Monthly analysis joint study with Pakistan Advertising Industry. Media track is only out of home media monitoring company in Pakistan and Afghanistan.

1. OUT OF HOME (OOH)
Monthly Report September’14

2. About the Report
Analysis: Media Track Pakistan
• The analysis are based on Spend (calculated on Tariff)
• The analysis are based on 2,300 and 550 bill boards from Karachi and Lahore respectively.
• This study covers Ground based structure, Roof top, Wall hanging, Over head bridge,
Pedestrian bridge etc, minimum of 10X20 sqf size board.
About Media Track
Mediatrack is a Pakistan-based 24/7 Media Monitoring and Research Company, with nearly twelve years of
experience in media research filed.
The company providing solution in the field of media monitoring, media audit and competitive
benchmarking. Mediatrack monitoring team keep an expert eye round the clock to save cost of our valued
partners in faulty, deviated and drop spots.
We are passionate about everything we do, whether it's TV media monitoring, Radio monitoring, Print
monitoring, Cable monitoring, News monitoring or Web monitoring for Advertisers, Advertising Agencies,
Media and PR Companies.

3. SNAPSHOT
• Fashion Category remain highest spending category of the month followed by
Educational Institutes.
• Unilever Pakistan remain the top spender of the month followed by Hum Tv and Gul
Ahmed.
• Hum Tv is the top advertised brand on OOH.
• Share-e-Faisal is the most cluttered Road by number of hoardings and by spend. The
reason my be long road length and high rates.

4. Trend Analysis
Monthly Analysis
Jan – Sep 2014
8%
7%
12% 12% 12%
13% 13%
12%
11%

5. Top 20 Categories
OOH
September 2014
17%
11%
8%
7% 7%
6%
6%
5% 5% 5%
4% 3% 3% 3%
2% 2% 2% 2% 2% 1%

6. Top 20 Sub Categories
September 2014
21%
9%
8%
6% 5% 5% 5% 5% 4% 4% 4% 4%
3% 3% 3% 3% 2% 2% 2% 2%

7. Top 20 Advertisers
September 2014
16%
7%
6% 6%
6%
5% 5% 5%
4% 4% 4% 4% 4% 4% 4% 3% 3% 3% 3% 3%

8. Top 20 Brands
September 2014
9%
9%
8%
7%
6%
5% 5% 5% 5% 4% 4%
4% 4% 4% 4% 4% 4% 4% 3% 3%

9. Most Clutter Roads - Karachi
September2014
16%
9%
6%
7%
7%
7%
6%
5%
5%
5%
6%
5%
4%
3%
2%
2%
2%
1%
1%
1%
KHAYABAN-E-SAADI
GULSHAN-E-IQBAL
SHAHRAH-E-USMAN
GULISTAN-E-JAUHAR
M.A JINNAH ROAD
MOHAMMAD SULEMAN ROAD
NAWAB_SIDDIQUE ALI KHAN ROAD
NATIONAL STADIUM ROAD
SHAHRAH-E-QUIDEEN
PNS KARSAZ
KHAYABAN-E-IQBAL
SHAHEED-E-MILLAT EXPRESS WAY
DEFENCE HOUSING AUTHORITY
SHAHRAH-E-PAKISTAN
UNIVERSITY ROAD
KORANGI ROAD
SHER SHAH SURI ROAD
SHAHEED-E-MILLAT ROAD
RASHID MINHAS ROAD
SHAHRAH-E-FAISAL

10. Most Clutter Locations – Karachi
September 2014
15%
8%
7%
5%
6%
3%
3%
3%
3%
3%
4%
4%
4%
5%
5%
5%
5%
5%
4%
4%
KPT BRIDGE
TEEN TALWAR
ALTAMASH CHOWRANGI
LAAL KOHTI
NURSURY BRIDGE
NAZIM ABAD
JAUHAR CHOWRANGI
NIPA BRIDGE
AL-KARAM SQUARE
PARI SHOPPING MALL
REGENT PLAZA
TIPU SULTAN CROSSING
TIBET CENTER
NAHEED SUPER STORE
JUNEJO COLONY
BOAT BASIN
BAHADUR ABAD
FEDRAL-B-AREA
NAGAN CHOWRANGI
PNS KARSAZ

11. Bill board Analysis
Structure Wise
September 2014
FLYOVER
2%
GREEN BELT
1%
GROUND
79%
PEDESTRIAN BRIDGE
7%
INDICATION POLE
0%
ROOF TOP
8%
WALL HANGING
3%

12. Bill Board Analysis
Size Wise
September 2014
Small Medium Large Extra Large
44%
28%
23%
5%

13. For query on DATA, please contact:
Mediatrack Pakistan
House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes:
Phone: +9221-34289818, 34289819, 34583302
Fax: +9221 34576659
e-Contact:
khi@mediatrackpk.com
www@mediatrackpk.com
For other queries, please contact PAS at:
secretariat@pas.org.pk
THANK YOU