The document provides advice and best practices for startup marketing. It discusses defining the target customer, choosing marketing channels, content marketing strategies like blogging, social media use, email marketing, and search engine optimization. It also covers growth hacking techniques like viral loops, incentives for sharing, and leveraging existing platforms. The overall message is that marketing should focus on creating value for customers through helpful content and engagement.
A 10 Step Blueprint To Content Marketing SuccessNewsCred
58% of content marketers plan to increase their budgets to create more content over the next year. If you're one of those marketers that's great, but do you know where to start? How do you create a team, plan to create great content, and scale it efficiently? We created the "10 Step Blueprint To Content Marketing Success" for marketers who are considering a content strategy and those who already have a content marketing system in place but are struggling with the strategy and process.
Digital Space Consulting presentation for 2013 Luna Conference - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
Introducing the ultimate content marketing ebook. The NuSpark Marketing team of b2b content directors contributed their thought leadership the book. Learn best practices on how content generates quality leads and sales.
5 Steps for High Impact Content Marketing StrategyArabella DeLucco
In the past, creating keyword-heavy, quick and dirty content helped optimize web pages for search engines, but now, the web is full of noise. More importantly, your audience is getting very particular on what they consume and share. The more content you produce and publish, the more chances you get to engage your audience, but focusing only on quantity is detrimental to your brand voice. How do you build a high-impact content marketing strategy that builds your voice and visibility online with minimum time and effort? Don’t skip a beat and learn how to balance quality content with consistent posts and distribution.
Key Takeaways:
- Practical tips for content curation to help you carve the time out of your busy schedule
- How to establish your brand as a thought leader in its field, creating credibility and building your social media follower base
- How to engage your social media followers, and convert their attention into support for your company
- Which tools and platforms can help you identify and share killer content in no time
- How to harness the potential of social media to engage your most important supporters and allies in valuable conversations
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
A 10 Step Blueprint To Content Marketing SuccessNewsCred
58% of content marketers plan to increase their budgets to create more content over the next year. If you're one of those marketers that's great, but do you know where to start? How do you create a team, plan to create great content, and scale it efficiently? We created the "10 Step Blueprint To Content Marketing Success" for marketers who are considering a content strategy and those who already have a content marketing system in place but are struggling with the strategy and process.
Digital Space Consulting presentation for 2013 Luna Conference - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
Introducing the ultimate content marketing ebook. The NuSpark Marketing team of b2b content directors contributed their thought leadership the book. Learn best practices on how content generates quality leads and sales.
5 Steps for High Impact Content Marketing StrategyArabella DeLucco
In the past, creating keyword-heavy, quick and dirty content helped optimize web pages for search engines, but now, the web is full of noise. More importantly, your audience is getting very particular on what they consume and share. The more content you produce and publish, the more chances you get to engage your audience, but focusing only on quantity is detrimental to your brand voice. How do you build a high-impact content marketing strategy that builds your voice and visibility online with minimum time and effort? Don’t skip a beat and learn how to balance quality content with consistent posts and distribution.
Key Takeaways:
- Practical tips for content curation to help you carve the time out of your busy schedule
- How to establish your brand as a thought leader in its field, creating credibility and building your social media follower base
- How to engage your social media followers, and convert their attention into support for your company
- Which tools and platforms can help you identify and share killer content in no time
- How to harness the potential of social media to engage your most important supporters and allies in valuable conversations
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
LinkedIn Strategies to Generate Leads - LinkedIn Seminar by LexisClicklexisclick
Pro tips for successful LinkedIn marketing. Learn how to define your marketing message, provide value for your connections and optimise your profile. Also free LinkedIn webinar available on demand - check www.lexisclick.com for more. Flick through the slides and let us know if you have any questions.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Pu...DesignBloggersConference
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Public Relations - Summary Slides - Elizabeth Blitzer, Kristin Giese, Andrew Joseph, Christina Juarez
This guide gives it to you straight. It presents a series of concise, to-the-point pointers to help you understand how to develop a highly effective website.
UGCX 2009 Conference - Marketing 2.0 - UGC + SEM + SEO + Social Media Innovat...David Dalka
UGC + SEM + SEO + Social Media Innovation + New Executive Management Organizational Leadership Structures= Elite Profitable Future Branding
Search Engine Marketing & Social Media creating an urgent need for a new breed of executive management leaders qualified to lead complex organizational change/redesign!
Marketing agencies are increasingly being asked by clients to help generate more and better leads for their sales teams. Yet, very few agencies are equipped to even talk to their clients' sales and marketing management teams about these needs. Very few agencies have experience generating leads online, let alone helping sales and marketing teams function together as one unified team with common goals and mutual accountability. In this recorded webinar, you'll learn how to help clients align sales and marketing processes, goals and messaging.
Do you know how you are going to reach your 2010 business goals? If you haven't built out a plan to hit your targets yet - don't fear, it doesn't have to be rocket science - but it is critical to get you on the path to a great year. Check out the slides for this 45 minute webinar to learn a few key elements of building your marketing plan and how to use the HubSpot software to review past marketing ROI and apply it to making a killer 2010 marketing mix plan. Want to hear the archived webinar? Check it out here: http://www.hubspot.com/plan-a-killer-2010-marketing-mix-login
In this presentation, you will learn the top 5 challenges I have seen as LinkedIn Strategist.
Learn 3 tips to create a LinkedIn strategy
Keys to creating consistent content
Ideas for more engagement
When to ask for the sale
Kathryn E. Nunez
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]HubSpot
In these slides from INBOUND 2014, learn how the HubSpot marketing content team measures the effectiveness of its blog and offers content. Get the scoop on our content goal-setting methodology, and discover which metrics we track and prioritize and why.
A presentation by Rick Burnes on Sept 26, 2009, at Holy Cross University. The talk was an introduction to inbound marketing, covering seo, blogging, social media and ways all three can be used to help small businesses reach customers.
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.
A successful inbound marketing strategy is all about creating relationships with followers and establishing automated procedures. Learn more on this presentation
LinkedIn Strategies to Generate Leads - LinkedIn Seminar by LexisClicklexisclick
Pro tips for successful LinkedIn marketing. Learn how to define your marketing message, provide value for your connections and optimise your profile. Also free LinkedIn webinar available on demand - check www.lexisclick.com for more. Flick through the slides and let us know if you have any questions.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Pu...DesignBloggersConference
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Public Relations - Summary Slides - Elizabeth Blitzer, Kristin Giese, Andrew Joseph, Christina Juarez
This guide gives it to you straight. It presents a series of concise, to-the-point pointers to help you understand how to develop a highly effective website.
UGCX 2009 Conference - Marketing 2.0 - UGC + SEM + SEO + Social Media Innovat...David Dalka
UGC + SEM + SEO + Social Media Innovation + New Executive Management Organizational Leadership Structures= Elite Profitable Future Branding
Search Engine Marketing & Social Media creating an urgent need for a new breed of executive management leaders qualified to lead complex organizational change/redesign!
Marketing agencies are increasingly being asked by clients to help generate more and better leads for their sales teams. Yet, very few agencies are equipped to even talk to their clients' sales and marketing management teams about these needs. Very few agencies have experience generating leads online, let alone helping sales and marketing teams function together as one unified team with common goals and mutual accountability. In this recorded webinar, you'll learn how to help clients align sales and marketing processes, goals and messaging.
Do you know how you are going to reach your 2010 business goals? If you haven't built out a plan to hit your targets yet - don't fear, it doesn't have to be rocket science - but it is critical to get you on the path to a great year. Check out the slides for this 45 minute webinar to learn a few key elements of building your marketing plan and how to use the HubSpot software to review past marketing ROI and apply it to making a killer 2010 marketing mix plan. Want to hear the archived webinar? Check it out here: http://www.hubspot.com/plan-a-killer-2010-marketing-mix-login
In this presentation, you will learn the top 5 challenges I have seen as LinkedIn Strategist.
Learn 3 tips to create a LinkedIn strategy
Keys to creating consistent content
Ideas for more engagement
When to ask for the sale
Kathryn E. Nunez
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]HubSpot
In these slides from INBOUND 2014, learn how the HubSpot marketing content team measures the effectiveness of its blog and offers content. Get the scoop on our content goal-setting methodology, and discover which metrics we track and prioritize and why.
A presentation by Rick Burnes on Sept 26, 2009, at Holy Cross University. The talk was an introduction to inbound marketing, covering seo, blogging, social media and ways all three can be used to help small businesses reach customers.
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.
A successful inbound marketing strategy is all about creating relationships with followers and establishing automated procedures. Learn more on this presentation
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
In this presentation, we will explore the fundamentals of Building A Successful Legal Practice using Digital Marketing Strategies such as:
- Content Marketing
- Social Media Marketing
- Website
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
How to Achieve Face-Melting Content Marketing ROILinkedIn
In this webinar, Jason Miller, Sr. Content Marketing Manager at LinkedIn will show you how to create a world-class strategy for combining social and content marketing to deliver face-melting results. From real world examples to real time results, get ready for a cornucopia of actionable takeaways you can start implementing immediately.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Discover what affiliate marketing is, and why it can be such a great oppportunity to earn money online. To learn more, please visit: http://eternalspiralbooks.com/courses/course/affiliate-commissions-101/
Your customers and prospects are going to the web to do research on who to buy from. In fact, 60% of your sales funnel is now taking place in the digital space. Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media, email marketing or content marketing to improve their business results.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Success in B2B Marketing starts with an intense focus on creating value for the B2B buyer.
In this presentation for the BMA Carolinas, I talk about how marketing can help drive change across the business by creating content people want, like to share, and might even love!
I provide the tips, tools and templates you need to create your own content marketing program that drives conversion for your business.
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
5. Marketing started, because sales
departments needed others to
conduct consumer research,
prepare brochures and other
promotions, and find leads
Philip Kotler
6. Marketing is Dead!
Strategy is dead, the big idea is
dead, management is dead and
marketing, as we know, is also dead
Kevin Roberts
Ex-Chairman of Saatchi & Saatchi Worldwide
7. Stop all the hard selling
and interruptive
advertising and start
treating the customer as
if she was your mother.
Scott Stratten
8. Marketing is not the art of
finding clever ways to dispose
of what you make.
It is the art of creating genuine
customer value.
Philip Kotler
9. Marketing 3.0 is all
about improving the
lives of consumers
Philip Kotler
14. Main point is always
the value you provide
not what is your product
15. Canvas gives you the basis for good marketing
1. What is the problem and for whom?
2. What is the value for your customers?
3. What is the solution you can provide?
4. What are the channels you deliver the
product or reach customers?
5. How do you capture the value (money etc.)?
6. How much money can you spend?
7. How do you measure the effectiveness of
your marketing?
8. How are you different?
Confidential16
1 12
3
4
5
7
8
6
16. Weinberg & Mares: Traction
19 Traction Channels
1. Viral Marketing
2. Public Relations (PR)
3. Unconventional PR
4. Search Engine Marketing (SEM)
5. Social and Display Ads
6. Offline Ads
7. Search Engine Optimization (SEO)
8. Content Marketing
9. Email Marketing
10. Engineering as Marketing
11. Target Market Blogs
12. Business Development (BD)
13. Sales
14. Affiliate Programs
15. Existing Platforms
16. Trade Shows
17. Offline Events
18. Speaking Engagements
19. Community Building
Confidential17
1. What is possible
3. What’s working
2. What’s probable
19. Outbound
• Mass emails
• Cold calling
• Mass advertising
• Online and offline
• Reach masses immediately,
but also non-customers
• Marketer-centric
Confidential20
Inbound
• Search engine optimization
• Useful content (blogging etc.)
• Social conversations
• Mostly online
• Build the audience and find
relevant leads
• Customer-centric
Small companies concentrate on inbound,
but both will be needed
20. Find customers with inbound, add outbound for scaling
Confidential21
Product/
market-fit
Search Execute t
Inbound
26. CASE: Marketo
Confidential32
I was promised a cheat sheet
(great for building Awareness
and helping in Consideration)
Instead I got an executive summary
that might be useful in Decision phase
Result: Total failure
27. CASE: Engaging your leads (zellwk.com)
Confidential33
• Simple and quick to read
newsletter
• Specific topic with clear title
(highly targeted audience)
• Call-to-action (CTA)
• Highly targeted (they
read the post)
• Get email list of the
potential customers
• Engage and learn about the
needs: makes it easier to
write the book and
concentrate on the right
things
Newsletter about a new post
1.
Blog post ends with
2.
Conversation: my problem?
3.
28. Case: Driving your customers nuts (booking.com)
• I visited London
twice in 2015
• The last visit was
over six months ago
• Relevance and
value for me?
• Vanity marketing!
Confidential34
35. SEO
Search Engine Optimization
• process of improving website to
attracts more visitors from
search engines.
• Search engines rank sites and
pages based on popularity,
quality and authority of the
websites (+ about 200 other
things).
Confidential41
60% of
the clicks
Long-tail keyword
36. What really matters in search ranking?
• Content on the site
• Links pointing to the site
• RankBrain: AI that tries to
understand the meaning of
behind the search query
searchenginewatch.com, 24.3.2016
Confidential42
37. One good estimate on
various factors
searchengineland.com/seotable
43
38. Find the
keywords
that matter
• What keywords your
(potential) customers use?
• How frequently they use
those keywords?
• How relevant the keywords
are to your business?
• What is the competition for
those keywords?
Confidential44
39. SEO keywords: look at the long-tail
Confidential45
Competition
Search frequency
Single word searches
shoes
Descriptive searches
cheap shoes online free shipping worldwide
2-3 word searches
shoes online
40. SEO
best
practices
• Aim for keywords that have high search
volume and low competition
• Search engines try to match the intent, not
just the exact keywords
• Don’t stuff the page with unnecessary
keywords: it decreases the quality of the
content
• Optimize each page around the primary
keyword (titles, URL, body, image ALT-text)
• Link to other relevant sites and get good
quality inbound links
• Pay attention to usability and also make
the site mobile-friendly
Confidential47
46. Blog
key to
audience
building
• Focus on educational content that has practical
value – you need to earn the right to talk about your
product
• Descriptive and catchy headline (under 70 chars)
• Write with a specific reader group in mind. Use their
language (important also for SEO).
• Introduction tells the key point. Your readers may
only read this! Remember the inverted pyramid of
writing
• Good picture is a must. No generic stock images.
• Link to outside sources
• Make it easy to share (Click-to-tweet etc.)
• Have a Call-to-Action (CTA)
• Engage the readers to give feedback and discuss
Confidential53
47. Choose the right social
media channels
and appropriate style for you
Confidential54
48. Tips for using Twitter
(mostly useful for other channels too)
• Choose your audience, style and topics
• 20% marketing, 80% useful info
• Follow the key influencers
• Don’t just broadcast: follow and discuss
• Use images and video (but avoid stock art)
• Don’t forget Call-to-Action (CTA)!
• Post regularly, but not too much (add value)
• Use hashtags (sparingly)
• Check out tools (Hootsuite, Buffer, Tweetdeck)
Confidential55
49. Case: Nestholma Twitter (company profile)
Confidential56
Highlight your
key value in
bio text
Say
something
with your
header image
Use
images
•Topics based on the
current accelerator
program theme
•Tweets about
what’s happening
in programs and re-
tweets on industry
news
•2-10 own tweets
per day
51. A few thing to think about
when marketing indie games
• Give sneak peaks into the development as early as possible
• Make a website or separate landing page that only is about your game with
matching graphics and feel
• Be active in social media: talk about the game and the progress (not your inside
jokes or party pictures)
• Write a development blog: also good in attracting more than just your core
audience
• Make lots of trailers
• Using crowdsourcing (crowdfunding, content etc.) to engage users
• Contact journalists. Think about what is the news item they could write about:
most likely not that you are releasing a game
Confidential59
52. Let’s look at your sites
Who wants help?
Confidential62
54. Email
best
practices
• Define a clear audience and goal for
your email. Avoid mass-emails
• Understandable subject line that
doesn’t feel spammy (<50 chars)
• Short text with clear focus on a topic
• Have a Call-to-Action (CTA)
• Personalize content
• Make it easy to share the content
Confidential64
67. Growth hackers asks “How do I get
customers for my product?” and
answers with A/B tests, landing
pages, viral factor, email
deliverability, and Open Graph.
Andrew Chen
68. Airbnb made it really easy to post
the listing on craigslist.com
Accessed instantly millions of
potential customers
Note. Craigslist had no public API
Confidential88
69. Mailbox application
download wait list showed
users how many others were
in front of them
In six weeks, million users
signed up
Confidential89
71. Dropbox made a referral
program with incentives
100k to 4M users in under
two years
Confidential92
72. Hotmail put a tagline in each message sent
through the service.
After five weeks they had 2M users
Confidential93
--------
Get your free email at Hotmail.com
73. Linkedin gave users an
option to create public
profiles.
Went from 2M users to
200M
Confidential94
74. Facebook, for example,
enabled users to put FB
widgets on other sites
Comments, activity,
recommendations, feed, etc.
Confidential95
75. Twitter learned that users that
follow 5-10 others, are more
likely to come back.
They re-engineered the whole
site to get users to follow
when they sign up
Confidential96
76. Youtube has made it really
easy to share Youtube
videos and embed them on
other sites
Confidential97
77. Aimclear wrote a blog post
about GM leaving Facebook
They targeted journalist with
Facebook ads about the post
Lots of press with $18
BTW. Great approach: write something
that journalists are interested in to get
company’s own story out, as well
Confidential98