'A Walk Through Engagement and Gamification' by Steve Alter, Director of Social Business Strategy, Ant’s Eye View and Carrie Peters, Marketing Vice President, BigDoor
Improving Productivity with SharePoint 2013 and GamificationChristian Buckley
Christian Buckley and Jussi Mori are experts in SharePoint collaboration and have extensive experience working with Microsoft technologies and consulting with enterprises. Both have founded their own companies, Axceler and Peaches Industries respectively, to help organizations improve collaboration through SharePoint customization, administration, migration services, and end user training. They advocate for best practices in SharePoint usage and developing innovative solutions to solve specific collaboration challenges.
Anil Kaul is the CEO and co-founder of AbsolutData, a market research and analytics firm with over 300 employees across multiple global offices. AbsolutData helps clients integrate diverse data sources like social media, mobile, and text to provide strategic insights. One case study described how a hospitality chain used social listening tools to identify and address customer service issues in real-time. AbsolutData is developing a solution combining social media analysis with rapid customer surveys to help clients quickly understand critical issues affecting customers and take appropriate actions.
Future of Mobile MR by Kristin Luck, DecipherNorthWest MRA
Kristin Luck of Decipher treats you to a lively presentation after lunch on mobile survey research. She emphasized the importance of designing all surveys with mobile in mind. The reality is that anywhere from 5-10% of survey respondents take online surveys via a smartphone or tablet. This number is sure to increase. By learning to design surveys with mobile in mind, we’ll be ready for the multi-platform future of research.
Research on Research by Michael McCrary, Federated Sample NorthWest MRA
Michael McCrary of Federated Sample highlights the value of sample diversity, sharing the results of an internal study which compared various sample sources with different reward structures. New survey routing technology makes it increasingly easy to include multiple sample sources to increase the representativeness of surveys.
The document is a newsletter for the NorthWest Marketing Research Association (NWMRA) that includes: a message from the president about donating to colleagues affected by a storm, an editor's note, a Q&A with Heather McEneany, photos from past events, an article by Meredith Ahlberg on restarting in the new year, tweets about market research, information on membership from Robert Beanland, and the financial statements for NWMRA.
The newsletter discusses upcoming events for the Northwest Marketing Research Association (MRA) in winter 2011. It includes messages from the MRA President and editor. The featured article discusses how the PAR (Problem-Action-Result) formula can be used not only to improve resumes and interviews, but also to address issues, formulate plans, and tell compelling business stories with a clear beginning, middle and end. Upcoming events and a joint meeting with the Research Club are also promoted.
Improving Productivity with SharePoint 2013 and GamificationChristian Buckley
Christian Buckley and Jussi Mori are experts in SharePoint collaboration and have extensive experience working with Microsoft technologies and consulting with enterprises. Both have founded their own companies, Axceler and Peaches Industries respectively, to help organizations improve collaboration through SharePoint customization, administration, migration services, and end user training. They advocate for best practices in SharePoint usage and developing innovative solutions to solve specific collaboration challenges.
Anil Kaul is the CEO and co-founder of AbsolutData, a market research and analytics firm with over 300 employees across multiple global offices. AbsolutData helps clients integrate diverse data sources like social media, mobile, and text to provide strategic insights. One case study described how a hospitality chain used social listening tools to identify and address customer service issues in real-time. AbsolutData is developing a solution combining social media analysis with rapid customer surveys to help clients quickly understand critical issues affecting customers and take appropriate actions.
Future of Mobile MR by Kristin Luck, DecipherNorthWest MRA
Kristin Luck of Decipher treats you to a lively presentation after lunch on mobile survey research. She emphasized the importance of designing all surveys with mobile in mind. The reality is that anywhere from 5-10% of survey respondents take online surveys via a smartphone or tablet. This number is sure to increase. By learning to design surveys with mobile in mind, we’ll be ready for the multi-platform future of research.
Research on Research by Michael McCrary, Federated Sample NorthWest MRA
Michael McCrary of Federated Sample highlights the value of sample diversity, sharing the results of an internal study which compared various sample sources with different reward structures. New survey routing technology makes it increasingly easy to include multiple sample sources to increase the representativeness of surveys.
The document is a newsletter for the NorthWest Marketing Research Association (NWMRA) that includes: a message from the president about donating to colleagues affected by a storm, an editor's note, a Q&A with Heather McEneany, photos from past events, an article by Meredith Ahlberg on restarting in the new year, tweets about market research, information on membership from Robert Beanland, and the financial statements for NWMRA.
The newsletter discusses upcoming events for the Northwest Marketing Research Association (MRA) in winter 2011. It includes messages from the MRA President and editor. The featured article discusses how the PAR (Problem-Action-Result) formula can be used not only to improve resumes and interviews, but also to address issues, formulate plans, and tell compelling business stories with a clear beginning, middle and end. Upcoming events and a joint meeting with the Research Club are also promoted.
This document outlines a 7-step process for becoming a social office hero by driving trials of a new software product through social media. The steps are: 1) Define clear goals aligned with business objectives; 2) Integrate social strategies with internal teams and plans; 3) Listen to and monitor social conversations; 4) Engage by adding value to social streams; 5) Build successful social channels; 6) Activate and reward key evangelists; 7) Analyze social metrics and business results. Following this process increased the company's social reach and engagement, drove more software trials, and had higher sales conversions than other marketing channels.
Social media branding for organizationsTodd Nilson
Building an effective social media presence does not start with creating a blog or Twitter profile. Businesses that are serious about and committed to a social media approach that serves the business need to create a roadmap that begins with an understanding of audience, goals, what will be said, and what will be measured... a Social Solution Suite.
Gamification: Priming Your Market For Salesfinndigital
Gamification is the application of game-design thinking to non-game applications to make them more engaging.
More than "badges", more than loyalty, more than swag incentives, gamification taps into the heart of the customer. It gives them a reason to get involved with your brand - and each other.
Using case studies of actual trade shows and events with BoothTag, the presentation demonstrates an approach to customer engagement that delivers measurable inbound traffic and primes the pump for sales.
You'll wrap up with a fresh approach to attracting, motivating and retaining customers and influencing their behavior.
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...TFM&A
This document discusses how businesses struggle with social media analytics and metrics. It suggests using simple principles to track social media progress. Some key challenges mentioned are a lack of tools, time, and priority given to social media. The document recommends starting with a baseline, picking tools and sticking with them, and mapping measurements to sales and other goals. It also stresses the importance of having a strategy and considering both online and real-world impacts.
This document discusses how gamification and key productivity features in SharePoint 2013 can improve user engagement and collaboration. It begins by defining gamification and productivity, then outlines business problems like adoption issues that these strategies aim to address. The document explores six key productivity features in SharePoint 2013 like the app model and activity feeds. It argues gamification principles can extend a productivity strategy by satisfying basic human desires through mechanics like rewards and competition. Examples of potential gamification activities and challenges are provided. The document concludes by emphasizing gamification must align with business goals and defining what success looks like for an organization.
Lead scoring helps drive conversions by prioritizing sales leads based on attributes and behaviors to focus on the most qualified prospects. Research shows that organizations using lead scoring see higher revenue and return on investment from their marketing. The document provides examples of how to set up simple lead scoring systems by factoring in demographic profiles and online activities to categorize prospects.
The document discusses social media marketing for associations. It outlines Marni Blythe's presentation agenda which includes an overview of the current social media climate, the science behind social media, how marketing has changed, and why associations should be excited about social media. It also discusses measuring digital ROI and conducting a LinkedIn demonstration. The presentation emphasizes taking a disciplined, strategic approach to social media integration based on discovery, exploration, and implementation phases.
In this Markedu webinar, Michael Leander will show you how you can measure and monitor your social media marketing activities and how you can increase your social media marketing ROI by reacting to the knowledge you obtain.
Using his own practical and hands-on experiences, Michael Leander will share with you:
- How to identify social media marketing goals or KPI’s
- How to calculate the ROI for social media marketing activities
- Which tools to use to monitor and measure your social media marketing ROI
He will also provide you real-life examples of how his own activities are measured and reacted upon.
If social media marketing ROI is on your agenda, this webinar will give you inspiration and food-for-thought that can help you address Return on Marketing Investment for your social media marketing activities.
The document outlines an agenda for integrated digital marketing services. It discusses hypotheses around fragmented digital services and lack of expertise in converting social media followers to leads. It then summarizes key services like social marketing, social support, intelligence, and integrated offline and online strategies. The document provides details on each service pillar and concludes with information about the company's vision, clients, team structure and contact details.
This document summarizes a webinar about using Pinterest analytics and social media ROI. The webinar covers measuring key Pinterest metrics like pinners, pins, boards, traffic and sales. It discusses identifying influential pinners and optimizing content. The webinar also explains how to run Pinterest promotions to drive engagement. Finally, it introduces the Pinfluencer tool for Pinterest marketing and analytics.
Central Desktop's Collaboration Insights Webinar: "Stop Pushing, Get Your Tea...Central Desktop
Most collaboration deployments rely on luck, or a hope that buying the best will make for collaboration success. You'd have better odds playing the lottery than expecting that kind of strategy to work out.
The unfortunate truth is that most collaboration implementations are not designed and pre-loaded to solve actual business problems or to expedite the daily work that real employees need to get done on a regular basis. As a result, most collaboration deployments are doomed to failure.
Dan Keldsen, collaboration expert and principal consultant at Information Architected, shows you how to stack the odds in your favor
The document discusses using gamification techniques to encourage adoption of non-game applications and processes. Gamification applies game design elements like points, levels, badges and leaderboards to motivate behaviors. It can encourage people to engage with applications or influence how they are used. While gamification may improve short-term engagement, it does not directly solve business problems. The document provides examples of gamification platforms that can be used to measure and reward user behaviors in order to enhance adoption of social software like IBM Connections.
Digital Summit - Humanize Your Brand with Influencer Marketing from the Insid...Social Jack
Humanize Your Brand with Influencer Marketing from the Inside Out
In this session, we will cover the newest phase of Influencer Marketing and Development, which is how to empower your employee advocates and convert them to influencers. This will empower you to work with all business Influencers with a new set of lenses and tools.
After this session, you’ll be able to:
• Take the first steps on the journey to Employee Influencer Marketing
• Easy steps to get management and employees on board
• 5 key elements to measure success that management will love
This session is for digital marketers and brand managers who have several years of experience in Social Media or Digital Marketing and want to understand how to increase engagement and gain new brand attention with Employee Influencer Marketing.
Boost Your Dreamforce ROI with Product Reviews from Your Users and AdvocatesInfluitive
This webinar discussed how to maximize return on investment from Dreamforce by obtaining product reviews from users and advocates. It emphasized that online reviews are important to buyers in the technology industry and provided strategies for companies to ensure they have more and better reviews, including activating advocates and obtaining reviews from multiple sites. The webinar also included a case study of how DocuSign doubled their reviews across platforms in preparation for Dreamforce through their advocate marketing program.
Measure, reward , enhance: leverage user adoption with gamificationSasja Beerendonk
The document discusses gamification and how it can be used to encourage adoption of applications and processes. Gamification applies game design techniques and mechanics to non-game applications to motivate users. It works by measuring user behavior, setting goals and rewarding users with badges and points for achieving goals. This provides feedback, a sense of mastery and encourages desired behaviors through challenges and a compelling narrative. The document provides examples of gamification platforms that can be used to gamify social software like IBM Connections to improve employee engagement and adoption.
Soccnx III - Measure, reward , enhance: leverage user adoption with gamificationLetsConnect
Speakers: Sasja Beerendonk
When implementing social software such as IBM Connections within your organisation you will find that user adoption is key to success. When confronted with social software that requires a different work manner and attitude employees often find themselves clueless how to get started. Using gamification you can guide your employees step-by-step into the right direction, and take them to a higher level of understanding and using the tool. Kudos Badges and Bunchball Level Up use gamification techniques to leverage adoption of IBM Connections. This presentation will outline how gamification can enhance employees' understanding of Connections and what it takes to collaborate in a social and open manner. Through points, badges, levels and leaderboards a user is guided in the right direction and becomes more engaged. What is gamification? What motivates us? How can gamification be used to leverage adoption of Connections so it can contribute to the organisation's business goals? How does Kudos or Bunchball work? From Maslow’s Need to Pink’s Drive you will understand the basic concepts of motivation that gamification uses. You will see a live demo on gamification for Connections.
Measuring social media impact across every channelEvgeny Tsarkov
This document discusses measuring the impact of social media marketing. It begins with an agenda that includes frameworks for marketing attribution and how to use Google Tag Manager and Wildfire to track social media impact. Several frameworks for marketing attribution are presented, including top-down and bottom-up approaches. The remainder of the document discusses mapping the customer journey and how social data can provide insights across various stages from awareness to advocacy. Case studies are provided to demonstrate how various companies have measured social media impact.
Presentation by Andrew Jeavons, Survey AnalyticsNorthWest MRA
1. The document discusses the rise of "Big Data" and how it is transforming market research by providing more data than ever before from sources like social media.
2. It explores how machine learning techniques like neural networks and genetic algorithms can be used to analyze large, complex datasets and discover patterns to predict future behavior.
3. Market research must embrace new predictive approaches using large datasets and fusion of different data sources to gain a "whole respondent view" and understand what will happen next rather than just why things occurred.
NorthWest MRA Topline Newsletter - Fall 2012NorthWest MRA
The document is a newsletter for the NorthWest Marketing Research Association (NWMRA) that includes: a message from the president, editor's note, Q&As with members, information on upcoming events, and financial statements. It provides information on leadership, member profiles, and organizational updates and finances for the NWMRA.
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This document outlines a 7-step process for becoming a social office hero by driving trials of a new software product through social media. The steps are: 1) Define clear goals aligned with business objectives; 2) Integrate social strategies with internal teams and plans; 3) Listen to and monitor social conversations; 4) Engage by adding value to social streams; 5) Build successful social channels; 6) Activate and reward key evangelists; 7) Analyze social metrics and business results. Following this process increased the company's social reach and engagement, drove more software trials, and had higher sales conversions than other marketing channels.
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Building an effective social media presence does not start with creating a blog or Twitter profile. Businesses that are serious about and committed to a social media approach that serves the business need to create a roadmap that begins with an understanding of audience, goals, what will be said, and what will be measured... a Social Solution Suite.
Gamification: Priming Your Market For Salesfinndigital
Gamification is the application of game-design thinking to non-game applications to make them more engaging.
More than "badges", more than loyalty, more than swag incentives, gamification taps into the heart of the customer. It gives them a reason to get involved with your brand - and each other.
Using case studies of actual trade shows and events with BoothTag, the presentation demonstrates an approach to customer engagement that delivers measurable inbound traffic and primes the pump for sales.
You'll wrap up with a fresh approach to attracting, motivating and retaining customers and influencing their behavior.
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...TFM&A
This document discusses how businesses struggle with social media analytics and metrics. It suggests using simple principles to track social media progress. Some key challenges mentioned are a lack of tools, time, and priority given to social media. The document recommends starting with a baseline, picking tools and sticking with them, and mapping measurements to sales and other goals. It also stresses the importance of having a strategy and considering both online and real-world impacts.
This document discusses how gamification and key productivity features in SharePoint 2013 can improve user engagement and collaboration. It begins by defining gamification and productivity, then outlines business problems like adoption issues that these strategies aim to address. The document explores six key productivity features in SharePoint 2013 like the app model and activity feeds. It argues gamification principles can extend a productivity strategy by satisfying basic human desires through mechanics like rewards and competition. Examples of potential gamification activities and challenges are provided. The document concludes by emphasizing gamification must align with business goals and defining what success looks like for an organization.
Lead scoring helps drive conversions by prioritizing sales leads based on attributes and behaviors to focus on the most qualified prospects. Research shows that organizations using lead scoring see higher revenue and return on investment from their marketing. The document provides examples of how to set up simple lead scoring systems by factoring in demographic profiles and online activities to categorize prospects.
The document discusses social media marketing for associations. It outlines Marni Blythe's presentation agenda which includes an overview of the current social media climate, the science behind social media, how marketing has changed, and why associations should be excited about social media. It also discusses measuring digital ROI and conducting a LinkedIn demonstration. The presentation emphasizes taking a disciplined, strategic approach to social media integration based on discovery, exploration, and implementation phases.
In this Markedu webinar, Michael Leander will show you how you can measure and monitor your social media marketing activities and how you can increase your social media marketing ROI by reacting to the knowledge you obtain.
Using his own practical and hands-on experiences, Michael Leander will share with you:
- How to identify social media marketing goals or KPI’s
- How to calculate the ROI for social media marketing activities
- Which tools to use to monitor and measure your social media marketing ROI
He will also provide you real-life examples of how his own activities are measured and reacted upon.
If social media marketing ROI is on your agenda, this webinar will give you inspiration and food-for-thought that can help you address Return on Marketing Investment for your social media marketing activities.
The document outlines an agenda for integrated digital marketing services. It discusses hypotheses around fragmented digital services and lack of expertise in converting social media followers to leads. It then summarizes key services like social marketing, social support, intelligence, and integrated offline and online strategies. The document provides details on each service pillar and concludes with information about the company's vision, clients, team structure and contact details.
This document summarizes a webinar about using Pinterest analytics and social media ROI. The webinar covers measuring key Pinterest metrics like pinners, pins, boards, traffic and sales. It discusses identifying influential pinners and optimizing content. The webinar also explains how to run Pinterest promotions to drive engagement. Finally, it introduces the Pinfluencer tool for Pinterest marketing and analytics.
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The document discusses using gamification techniques to encourage adoption of non-game applications and processes. Gamification applies game design elements like points, levels, badges and leaderboards to motivate behaviors. It can encourage people to engage with applications or influence how they are used. While gamification may improve short-term engagement, it does not directly solve business problems. The document provides examples of gamification platforms that can be used to measure and reward user behaviors in order to enhance adoption of social software like IBM Connections.
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Humanize Your Brand with Influencer Marketing from the Inside Out
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After this session, you’ll be able to:
• Take the first steps on the journey to Employee Influencer Marketing
• Easy steps to get management and employees on board
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The document discusses gamification and how it can be used to encourage adoption of applications and processes. Gamification applies game design techniques and mechanics to non-game applications to motivate users. It works by measuring user behavior, setting goals and rewarding users with badges and points for achieving goals. This provides feedback, a sense of mastery and encourages desired behaviors through challenges and a compelling narrative. The document provides examples of gamification platforms that can be used to gamify social software like IBM Connections to improve employee engagement and adoption.
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Carrie & Steve Great slide here from Intel Shows how much activity is going on There’s tons of data and ways for people to engageBut with so many ways to engage are people becoming less engaged – spending less time on one site and overall not as loyal to sites
Carrie & SteveCarrie - Marketers spend more to acquire users rather than engage with them
Steve
CarrieHow many people here have a LinkedIn account? Did you know that LinkedIn encourages participation through gamification? Once you create a profile LinkedIn encourages users to complete their profile by showing them a progress “complete” barBy providing a visual representation of your profile completeness Linkedin hopes to trigger behavior that drives us towards completeness.
Carrie Jimmy Choo is another great example of creating a social program that used game techniques to engage their fanbase. The @catchachoo program was created to introduce a line of tennis shoes to women in London. The brand is known for heels and they created a unique campaign to engage women. The utilized Foursquare and created a scavenger hunt; follow on Twitter and checkin on Foursquare for the chance to win new shoes20,000 participants in a single day in London
Carrie Creating a social referral program is a great way to build engagement.Dropbox has really mastered the art of the social referral programIs everyone familiar with Dropbox? Dropbox is a free, cloud-based file sharing service.They have a great referral program – when you sign up you’re given a set number of file space which you can increase by sharing with your friends. More than 50 million people use Dropbox which launched in 2008.
Carrie and Steve
Steve The people you see further along the journey understand this shift and – for the most part – have embraced it. (And, no, pull is not new, but it is something that social networking and digital media set free, and that customers now expect.)
Steve This is a pure pull play, an experience that benefits by seeming all about the customer, while providing deep value to SBUX through engagement and interaction.
Carrie Measuring the efficacy of a program is important – we built our framework around 4 KPI’s: Loyalty, Engagement, Virality and Revenue
Steve
Steve
Carrie It’s important to test your program – find out how they are responding and be able to iterate quickly and change the impact Slider tool we built – we call it RAMP - Real-Time Audience Management Process Iteratively roll out their rewards program.Randomly selected control group for comparison to the exposed group in order to accurately determine actual performance lift and return on investment.