Google Consumer Surveys allows companies to conduct market research by offering rewards to consumers for answering surveys, disrupting the traditional market research industry. This represents a classic example of disruptive innovation, using a new method to make market research simpler and more accessible. Existing market research firms can thrive by embracing this new model and finding new ways to provide value through specialization.

1. Google Consumer Surveys, Gamification &
the Disruption of the Market Research Industry
Marshall Kirkpatrick, CEO
Plexus Engine
503.703.1815
marshall@plexusengine.com

5. I. Google Consumer Surveys as
Gamification
II. Classic Disruptive Innovation
III. Opportunities to Thrive