The document is a newsletter for the NorthWest Marketing Research Association (NWMRA) that includes: a message from the president, editor's note, Q&As with members, information on upcoming events, and financial statements. It provides information on leadership, member profiles, and organizational updates and finances for the NWMRA.
The newsletter discusses upcoming events for the Northwest Marketing Research Association (MRA) in winter 2011. It includes messages from the MRA President and editor. The featured article discusses how the PAR (Problem-Action-Result) formula can be used not only to improve resumes and interviews, but also to address issues, formulate plans, and tell compelling business stories with a clear beginning, middle and end. Upcoming events and a joint meeting with the Research Club are also promoted.
Presentation by Steve Alter and Carrie PetersNorthWest MRA
'A Walk Through Engagement and Gamification' by Steve Alter, Director of Social Business Strategy, Ant’s Eye View and Carrie Peters, Marketing Vice President, BigDoor
Anil Kaul is the CEO and co-founder of AbsolutData, a market research and analytics firm with over 300 employees across multiple global offices. AbsolutData helps clients integrate diverse data sources like social media, mobile, and text to provide strategic insights. One case study described how a hospitality chain used social listening tools to identify and address customer service issues in real-time. AbsolutData is developing a solution combining social media analysis with rapid customer surveys to help clients quickly understand critical issues affecting customers and take appropriate actions.
Research on Research by Michael McCrary, Federated Sample NorthWest MRA
Michael McCrary of Federated Sample highlights the value of sample diversity, sharing the results of an internal study which compared various sample sources with different reward structures. New survey routing technology makes it increasingly easy to include multiple sample sources to increase the representativeness of surveys.
The document is a newsletter for the NorthWest Marketing Research Association (NWMRA) that includes: a message from the president about donating to colleagues affected by a storm, an editor's note, a Q&A with Heather McEneany, photos from past events, an article by Meredith Ahlberg on restarting in the new year, tweets about market research, information on membership from Robert Beanland, and the financial statements for NWMRA.
Future of Mobile MR by Kristin Luck, DecipherNorthWest MRA
Kristin Luck of Decipher treats you to a lively presentation after lunch on mobile survey research. She emphasized the importance of designing all surveys with mobile in mind. The reality is that anywhere from 5-10% of survey respondents take online surveys via a smartphone or tablet. This number is sure to increase. By learning to design surveys with mobile in mind, we’ll be ready for the multi-platform future of research.
Presentation by Andrew Jeavons, Survey AnalyticsNorthWest MRA
1. The document discusses the rise of "Big Data" and how it is transforming market research by providing more data than ever before from sources like social media.
2. It explores how machine learning techniques like neural networks and genetic algorithms can be used to analyze large, complex datasets and discover patterns to predict future behavior.
3. Market research must embrace new predictive approaches using large datasets and fusion of different data sources to gain a "whole respondent view" and understand what will happen next rather than just why things occurred.
The newsletter discusses upcoming events for the Northwest Marketing Research Association (MRA) in winter 2011. It includes messages from the MRA President and editor. The featured article discusses how the PAR (Problem-Action-Result) formula can be used not only to improve resumes and interviews, but also to address issues, formulate plans, and tell compelling business stories with a clear beginning, middle and end. Upcoming events and a joint meeting with the Research Club are also promoted.
Presentation by Steve Alter and Carrie PetersNorthWest MRA
'A Walk Through Engagement and Gamification' by Steve Alter, Director of Social Business Strategy, Ant’s Eye View and Carrie Peters, Marketing Vice President, BigDoor
Anil Kaul is the CEO and co-founder of AbsolutData, a market research and analytics firm with over 300 employees across multiple global offices. AbsolutData helps clients integrate diverse data sources like social media, mobile, and text to provide strategic insights. One case study described how a hospitality chain used social listening tools to identify and address customer service issues in real-time. AbsolutData is developing a solution combining social media analysis with rapid customer surveys to help clients quickly understand critical issues affecting customers and take appropriate actions.
Research on Research by Michael McCrary, Federated Sample NorthWest MRA
Michael McCrary of Federated Sample highlights the value of sample diversity, sharing the results of an internal study which compared various sample sources with different reward structures. New survey routing technology makes it increasingly easy to include multiple sample sources to increase the representativeness of surveys.
The document is a newsletter for the NorthWest Marketing Research Association (NWMRA) that includes: a message from the president about donating to colleagues affected by a storm, an editor's note, a Q&A with Heather McEneany, photos from past events, an article by Meredith Ahlberg on restarting in the new year, tweets about market research, information on membership from Robert Beanland, and the financial statements for NWMRA.
Future of Mobile MR by Kristin Luck, DecipherNorthWest MRA
Kristin Luck of Decipher treats you to a lively presentation after lunch on mobile survey research. She emphasized the importance of designing all surveys with mobile in mind. The reality is that anywhere from 5-10% of survey respondents take online surveys via a smartphone or tablet. This number is sure to increase. By learning to design surveys with mobile in mind, we’ll be ready for the multi-platform future of research.
Presentation by Andrew Jeavons, Survey AnalyticsNorthWest MRA
1. The document discusses the rise of "Big Data" and how it is transforming market research by providing more data than ever before from sources like social media.
2. It explores how machine learning techniques like neural networks and genetic algorithms can be used to analyze large, complex datasets and discover patterns to predict future behavior.
3. Market research must embrace new predictive approaches using large datasets and fusion of different data sources to gain a "whole respondent view" and understand what will happen next rather than just why things occurred.
The newsletter provides updates on events from the NorthWest Marketing Research Association (MRA) over the past year. It includes messages from the President and Editor, updates from scholarship winners, information on upcoming events, summaries of past events, and financial reports. The organization held numerous educational and networking events, awarded scholarships to students, and remains in a strong financial position.
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenSales Summit
Pitching PPT slides to uninformed audiences was a thing that died with VHS tapes in the 90's. With the entire world's knowledge now searchable in everyone's pocket, the purpose of your presentation has changed. The art and science of delivering great presentations boils down to getting only a few things right. Audiences expect speaker authenticity and a learning experience. Presentations today of ANY kind, to people in a room or over the web must be engaging, interactive and memorable. But how? Even for the 95% of us introverts who would rather die than speak in public? This presentation will demonstrate three things anyone can do to prepare for and deliver modern presentations that you're audience will love.
The document outlines the agenda for a full-day or half-day workshop on building a memorable startup brand. The agenda covers defining brand strategy, choosing a name, uncovering brand personality, identifying brand touchpoints, and designing brand assets. The workshop includes presentations, group activities like pitching sessions, and discussions. The goal is to help attendees develop the key elements of a minimum viable brand through a hands-on process.
This document summarizes a case study about market research firm Dub Studios conducting research for Cafédirect, an ethical coffee brand, using an online research community platform called UpClose. The goals were to generate new product ideas, test concepts and campaigns, and develop a cost-effective way to regularly engage consumers. Dub customized UpClose to look and feel like a social network for Cafédirect consumers and non-consumers to participate in surveys, discussions and exercises. The community was named "Cafédirectors'" to encourage ownership. Training and incentives supported high participation to provide valuable insights for Cafédirect's business decisions.
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenSales Summit
Greg Rosner is the CEO of Pitch Kitchen and will be giving a keynote on turning presentations into conversations. Effective presenters collaborate with their audience through questioning rather than just transmitting information. Research shows that two-way presentations where ideas are engaged with are more memorable than linear presentations. Good presentations create an experience for both the presenter and audience. Structured conversations through a framework of starting with a question, proving credibility with facts, explaining problems and solutions, and ending with a question allows the presentation to truly become a back-and-forth dialogue.
Proto-Design Your Future - Capital One Digital for Good SummitWarren Duffy
This was a case study presented at Capital One's Digital for Good Summit which highlighted lessons learned from an organization - PWA's Friends for Life Bike Rally - that proto-designed their future.
Description: Managing clients or volunteers, nurturing existing donors, and attending to the pressing priorities of THE PRESENT leave little time to think about THE FUTURE. Let alone deliberately crafting a future in which your organization thrives alongside the changing needs of your users, and evolving digital marketing, technology, and data landscapes.
Key Mindsets: Prototyping, Bringing Everyone Along, Knowing Your User
Tools: Prototyping, Empathy Maps, Experience Mapping, Experimentation Culture
How to attract, develop and retain your millennial talent! | Talent Connect 2016LinkedIn Talent Solutions
Frans Mahieu, Kimberly-Clark
Raymond Steward, American National
In this session you will hear from two different companies in two different industries on how they use creative but effective branding to attract and retain top talent.
Kimberly-Clark marketer of iconic brands such as Kleenex, Huggies, Scott and U by Kotex has created new categories and challenged conventional wisdom for over 144 years. Frans Mahieu will share how Kimberly-Clark applies the same powerful marketing techniques to recruitment marketing that the company uses to engage with consumers.
American National has been building meaningful relationships with our clients, employees and surrounding communities for more than 110 years. We provide protection, security and comfort to more than 5 million policyholders who put their trust in our financial stability and strength. In this interactive session, Raymond will talk about his successes & failures and share the journey of learning to develop and retain young talent.
Frans will show you how to catch them; Raymond will show you how to keep them.
Key highlights:
How to differentiate your company from the competition.
Turning strategy into an execution that delivers.
Rallying the troops from collaboration to execution.
How to create a competitive edge by creating competitive VALUE.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Personal branding involves differentiating yourself and standing out from others in your field by identifying your unique value and leveraging it consistently across platforms. It can help enhance your reputation as an expert, advance your career, and build confidence. Developing an effective personal brand involves defining your strengths and weaknesses, vision, competition, and target customers. It means communicating your distinct value proposition clearly in all professional interactions and platforms like LinkedIn to ensure potential opportunities and customers know who you are. Maintaining a personal brand requires continually refreshing your message as your experience and the market evolve over time.
Content Leadership Forum: How to Be an Effective Tech Comm IntrapreneurSaiff Solutions, Inc.
Discover how adopting an “intrapreneurial" mindset can help you sell the value of innovative ideas, new approaches, and improvements in technology.
Presented by:
Barry Saiff - Founder and CEO, Saiff Solutions, Inc.
Dave Wilks - Senior Technical Writer, Cloud Elements
Learn about creating relevant and powerful customer experiences that connect with, and engage, your target audience. Find out how cognitive biases (such as the "curse of knowledge") make messaging challenging and why businesses, nevertheless, need to align their departments and create a customer-centric culture.
See how you can create relevant customer experiences by focusing on four dimensions:
1) right customer -> segmentation & targeting,
2) right message -> strategic message map,
3) right time -> customer journey,
4) right channel -> opportunity mix.
Social Media & Digital Marketing Career: Facts, Myths & Opportunities Muhammad Sayed
Looking to start your career in social media & digital marketing? Here's what you're going to need:
- Questions about your career
- How can i start? and why?
- Is it really easy for anyone to join?
- Can i do it from home?
Social Media Career: Facts, Myths & OpportunitiesMuhammad Sayed
My session yesterday -16th of Feb 2018- at Egypt Career Summit 2018, alongside my dear friend and digital marketing master Muhammad Halim and the great SM guru whom I was much honored to work alongside Shereen Amayem.
Really hope the session was useful to those who attended, in case you missed and still interested in learning about Social media marketing as a career, some facts, myths and the opportunities this career has to offer you can watch the session's video here: http://bit.ly/SMCareerSession as well as the slides.
The document outlines 5 steps to sales dominance: 1) Process - including tracking call response times, refining pitches, and following up with prospects. 2) Systems - such as using landing pages and CRMs. 3) Structure - including departmentalization and managing inside sales agents. 4) Nurturing - building relationships through content even if prospects are not ready to buy. 5) Branding - developing an emotional story, aesthetic design, and consistency to become a strong brand rather than a commodity. The overall message is that dominating sales requires optimizing processes, systems, structure, nurturing prospects, and building a powerful brand.
The document outlines guidance for VPs on achieving success for the remainder of 2015. It emphasizes that achievement will come from members, not just the VP. To ensure a culture of achievement, VPs must focus on team minimums like tracking, coaching and evaluation. They should focus on uniting their team around a shared identity and purpose, understand each member's profile, and provide support to help members achieve their goals. Creating a culture of achievement is more important than any strategy.
This document summarizes a webinar focused on building a customer-focused business. It introduces the presenters and discusses why focusing on customers is important. It provides a case study of a landscaping company that improved customer retention and sales by focusing on customer needs. The webinar discusses listening to customers through reviews, employees, market trends, and online habits to understand the customer experience. It emphasizes starting with the customer experience data already collected.
The document provides guidance on hiring the ideal sales manager and building a successful sales team. It outlines key steps in the hiring process including when to start looking, who to look for, where to find candidates, how to screen applicants through resume reviews, phone interviews, in-person interviews, references checks, and skills assessments. Interview questions are provided to evaluate a candidate's work history, selling skills, and general qualifications. The goal is to find someone with the right experience, skills, work ethic, and personality to hire the right people, train them well, set goals, provide support, and motivate the team to meet and exceed sales targets.
This document discusses employer branding and introduces the HiringBoss HR software. It presents results of a poll that found most companies see employer branding as part of HR strategy and responsibility. However, others felt it should involve marketing, communication, and management. The document argues employer branding only works when linked to recruitment framework and authentic company culture that respects candidates. It outlines how company culture, candidate experience, recruitment framework, and employer branding are all parts of an effective resourcing strategy. Finally, it introduces HiringBoss as an HR software solution for Asia.
Resume and Interview Tips to Stand Out in 2021Albert Qian
Get a fresh start on your career in 2021! Stop holding yourself back and stand out in front of recruiters, hiring managers, and directors. Learn how to:
Structure your resume and interview questions so that they put their best selves out there while not sounding egomaniac.
Virtual interview tips and strategies to stand out in front of your potential employer.
Learn how to find clues in the job description to learn what employers are looking for in a potential candidate.
COVID effect on resumes and interviews - how to explain furloughs, layoffs, or temporary unemployment.
How to highlight your current job situation even if it isn't ideal.
And much more!
IPRA 2014 Success Stories and Webinar RecapJodi Rudick
The webinar covered successes from 2014 and ways agencies have improved in areas like customer service, social media strategies, and aligning services with community needs. Attendees participated in polls and discussion about topics like consensus building, sponsorship, and political savvy. Case studies were shared from the Rockford Park District on conducting needs analyses for sponsors and using a partner/group sales approach. The Park District of Highland Park also submitted photos highlighting their accomplishments.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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The newsletter provides updates on events from the NorthWest Marketing Research Association (MRA) over the past year. It includes messages from the President and Editor, updates from scholarship winners, information on upcoming events, summaries of past events, and financial reports. The organization held numerous educational and networking events, awarded scholarships to students, and remains in a strong financial position.
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenSales Summit
Pitching PPT slides to uninformed audiences was a thing that died with VHS tapes in the 90's. With the entire world's knowledge now searchable in everyone's pocket, the purpose of your presentation has changed. The art and science of delivering great presentations boils down to getting only a few things right. Audiences expect speaker authenticity and a learning experience. Presentations today of ANY kind, to people in a room or over the web must be engaging, interactive and memorable. But how? Even for the 95% of us introverts who would rather die than speak in public? This presentation will demonstrate three things anyone can do to prepare for and deliver modern presentations that you're audience will love.
The document outlines the agenda for a full-day or half-day workshop on building a memorable startup brand. The agenda covers defining brand strategy, choosing a name, uncovering brand personality, identifying brand touchpoints, and designing brand assets. The workshop includes presentations, group activities like pitching sessions, and discussions. The goal is to help attendees develop the key elements of a minimum viable brand through a hands-on process.
This document summarizes a case study about market research firm Dub Studios conducting research for Cafédirect, an ethical coffee brand, using an online research community platform called UpClose. The goals were to generate new product ideas, test concepts and campaigns, and develop a cost-effective way to regularly engage consumers. Dub customized UpClose to look and feel like a social network for Cafédirect consumers and non-consumers to participate in surveys, discussions and exercises. The community was named "Cafédirectors'" to encourage ownership. Training and incentives supported high participation to provide valuable insights for Cafédirect's business decisions.
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenSales Summit
Greg Rosner is the CEO of Pitch Kitchen and will be giving a keynote on turning presentations into conversations. Effective presenters collaborate with their audience through questioning rather than just transmitting information. Research shows that two-way presentations where ideas are engaged with are more memorable than linear presentations. Good presentations create an experience for both the presenter and audience. Structured conversations through a framework of starting with a question, proving credibility with facts, explaining problems and solutions, and ending with a question allows the presentation to truly become a back-and-forth dialogue.
Proto-Design Your Future - Capital One Digital for Good SummitWarren Duffy
This was a case study presented at Capital One's Digital for Good Summit which highlighted lessons learned from an organization - PWA's Friends for Life Bike Rally - that proto-designed their future.
Description: Managing clients or volunteers, nurturing existing donors, and attending to the pressing priorities of THE PRESENT leave little time to think about THE FUTURE. Let alone deliberately crafting a future in which your organization thrives alongside the changing needs of your users, and evolving digital marketing, technology, and data landscapes.
Key Mindsets: Prototyping, Bringing Everyone Along, Knowing Your User
Tools: Prototyping, Empathy Maps, Experience Mapping, Experimentation Culture
How to attract, develop and retain your millennial talent! | Talent Connect 2016LinkedIn Talent Solutions
Frans Mahieu, Kimberly-Clark
Raymond Steward, American National
In this session you will hear from two different companies in two different industries on how they use creative but effective branding to attract and retain top talent.
Kimberly-Clark marketer of iconic brands such as Kleenex, Huggies, Scott and U by Kotex has created new categories and challenged conventional wisdom for over 144 years. Frans Mahieu will share how Kimberly-Clark applies the same powerful marketing techniques to recruitment marketing that the company uses to engage with consumers.
American National has been building meaningful relationships with our clients, employees and surrounding communities for more than 110 years. We provide protection, security and comfort to more than 5 million policyholders who put their trust in our financial stability and strength. In this interactive session, Raymond will talk about his successes & failures and share the journey of learning to develop and retain young talent.
Frans will show you how to catch them; Raymond will show you how to keep them.
Key highlights:
How to differentiate your company from the competition.
Turning strategy into an execution that delivers.
Rallying the troops from collaboration to execution.
How to create a competitive edge by creating competitive VALUE.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Personal branding involves differentiating yourself and standing out from others in your field by identifying your unique value and leveraging it consistently across platforms. It can help enhance your reputation as an expert, advance your career, and build confidence. Developing an effective personal brand involves defining your strengths and weaknesses, vision, competition, and target customers. It means communicating your distinct value proposition clearly in all professional interactions and platforms like LinkedIn to ensure potential opportunities and customers know who you are. Maintaining a personal brand requires continually refreshing your message as your experience and the market evolve over time.
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Discover how adopting an “intrapreneurial" mindset can help you sell the value of innovative ideas, new approaches, and improvements in technology.
Presented by:
Barry Saiff - Founder and CEO, Saiff Solutions, Inc.
Dave Wilks - Senior Technical Writer, Cloud Elements
Learn about creating relevant and powerful customer experiences that connect with, and engage, your target audience. Find out how cognitive biases (such as the "curse of knowledge") make messaging challenging and why businesses, nevertheless, need to align their departments and create a customer-centric culture.
See how you can create relevant customer experiences by focusing on four dimensions:
1) right customer -> segmentation & targeting,
2) right message -> strategic message map,
3) right time -> customer journey,
4) right channel -> opportunity mix.
Social Media & Digital Marketing Career: Facts, Myths & Opportunities Muhammad Sayed
Looking to start your career in social media & digital marketing? Here's what you're going to need:
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- How can i start? and why?
- Is it really easy for anyone to join?
- Can i do it from home?
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My session yesterday -16th of Feb 2018- at Egypt Career Summit 2018, alongside my dear friend and digital marketing master Muhammad Halim and the great SM guru whom I was much honored to work alongside Shereen Amayem.
Really hope the session was useful to those who attended, in case you missed and still interested in learning about Social media marketing as a career, some facts, myths and the opportunities this career has to offer you can watch the session's video here: http://bit.ly/SMCareerSession as well as the slides.
The document outlines 5 steps to sales dominance: 1) Process - including tracking call response times, refining pitches, and following up with prospects. 2) Systems - such as using landing pages and CRMs. 3) Structure - including departmentalization and managing inside sales agents. 4) Nurturing - building relationships through content even if prospects are not ready to buy. 5) Branding - developing an emotional story, aesthetic design, and consistency to become a strong brand rather than a commodity. The overall message is that dominating sales requires optimizing processes, systems, structure, nurturing prospects, and building a powerful brand.
The document outlines guidance for VPs on achieving success for the remainder of 2015. It emphasizes that achievement will come from members, not just the VP. To ensure a culture of achievement, VPs must focus on team minimums like tracking, coaching and evaluation. They should focus on uniting their team around a shared identity and purpose, understand each member's profile, and provide support to help members achieve their goals. Creating a culture of achievement is more important than any strategy.
This document summarizes a webinar focused on building a customer-focused business. It introduces the presenters and discusses why focusing on customers is important. It provides a case study of a landscaping company that improved customer retention and sales by focusing on customer needs. The webinar discusses listening to customers through reviews, employees, market trends, and online habits to understand the customer experience. It emphasizes starting with the customer experience data already collected.
The document provides guidance on hiring the ideal sales manager and building a successful sales team. It outlines key steps in the hiring process including when to start looking, who to look for, where to find candidates, how to screen applicants through resume reviews, phone interviews, in-person interviews, references checks, and skills assessments. Interview questions are provided to evaluate a candidate's work history, selling skills, and general qualifications. The goal is to find someone with the right experience, skills, work ethic, and personality to hire the right people, train them well, set goals, provide support, and motivate the team to meet and exceed sales targets.
This document discusses employer branding and introduces the HiringBoss HR software. It presents results of a poll that found most companies see employer branding as part of HR strategy and responsibility. However, others felt it should involve marketing, communication, and management. The document argues employer branding only works when linked to recruitment framework and authentic company culture that respects candidates. It outlines how company culture, candidate experience, recruitment framework, and employer branding are all parts of an effective resourcing strategy. Finally, it introduces HiringBoss as an HR software solution for Asia.
Resume and Interview Tips to Stand Out in 2021Albert Qian
Get a fresh start on your career in 2021! Stop holding yourself back and stand out in front of recruiters, hiring managers, and directors. Learn how to:
Structure your resume and interview questions so that they put their best selves out there while not sounding egomaniac.
Virtual interview tips and strategies to stand out in front of your potential employer.
Learn how to find clues in the job description to learn what employers are looking for in a potential candidate.
COVID effect on resumes and interviews - how to explain furloughs, layoffs, or temporary unemployment.
How to highlight your current job situation even if it isn't ideal.
And much more!
IPRA 2014 Success Stories and Webinar RecapJodi Rudick
The webinar covered successes from 2014 and ways agencies have improved in areas like customer service, social media strategies, and aligning services with community needs. Attendees participated in polls and discussion about topics like consensus building, sponsorship, and political savvy. Case studies were shared from the Rockford Park District on conducting needs analyses for sponsors and using a partner/group sales approach. The Park District of Highland Park also submitted photos highlighting their accomplishments.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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2. TOPLINE
The Newsletter for the NorthWest MRA
Fall 2012
Message From The President
A Sustainable You
“As you can see, we are a part of the
Industry eco-system”
Chris Robson, Northwest MRA
Welcome
everybody
to
the
2012-‐2013
year
of
the
Northwest
Chapter
of
Chris Robson
Parametric Marketing
President, NorthWest MRA
The NorthWest Marketing Research Association
3. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Editor’s Note
Brian Parker
Brian Parker
watchLAB
Editor, NorthWest MRA
The NorthWest Marketing Research Association
4. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Q&A
with Andres Grunbaum
Q: How did you come to make a career in the field
Andres Grunbaum
PureProfile
of Market Research?
A:
Q: What part of this field do you find the most satisfying? What part do you find most
frustrating?
A:
Q: If you had to impart wisdom to someone new to the field of Market Research, what would
it be? Do you have any memorable stories of lessons learned the hard way?
The NorthWest Marketing Research Association
5. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
A:
Q: What is the name of your company and what do you consider your team’s specialization
in the field?
A:
Q: Why have you chosen to volunteer your time with the NWMRA?
A:
Q: Why have you chosen to volunteer your time with the NWMRA?
A:
Q: Of all of the past NWMRA events you have attended, which was the most memorable,
and why?
A:
Q: What are you looking forward to most while working with the NWMRA this year?
A:
Q: Tell us something interesting about you.
A:
The NorthWest Marketing Research Association
6. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
NWMRA meets:
Susan Reale
Susan Reale
Partner, Senior Consultant
REALeResearch
Q: How long have you been in Market Research?
A:
Q: Are you doing research online as well as in person?
A:
The NorthWest Marketing Research Association
7. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Q: What's new out there? What are clients now asking for that you didn't hear 2 years ago,
or 5 years ago?
A:
Q: You've done tons of usability tests, what are the most important things clients need to
know when starting or redesigning a website?
A:
Q: Everybody seems to have a take on social media and the effects it continues to have on
Market Research. How do you feel about it as a tool for marketers in general? What role does it
play in the research you do?
A:
The NorthWest Marketing Research Association
8. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Q: How do you engage participants? What's the trick to opening them up? What shuts them
down?
A:
Q: There's a lot of talk, blog posts, etc. these days about the quality of Market Research. With
so many providers out there competing on price, how does quality fit in and how do you
determine/find quality suppliers?
A:
The NorthWest Marketing Research Association
9. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Q: What's your favorite new website, gadget, or piece of technology?
A:
Q&A
With Robert Beanland
Q: How did you come to make a career in the field of
Market Research?
Robert Beanland
Thynkster
Q: What part of this field do you find the most satisfying? What part do you find most
frustrating?
A:
The NorthWest Marketing Research Association
10. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Q: If you had to impart wisdom to someone new to the field of Market Research, what would
it be? Do you have any memorable stories of lessons learned the hard way?
A:
Q: What is the name of your company and what do you consider your team’s specialization
in the field?
A:
Q: Why have you chosen to volunteer your time with the NWMRA?
A:
Q: Of all of the past NWMRA events you have attended, which was the most memorable
and why?
A:
Q: What are you most looking forward to while working with the NW MRA this year?
A:
The NorthWest Marketing Research Association
11. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Q: Tell us something interesting about you.
A:
Tweets from around the #MRX twittersphere
#MRX
The NorthWest Marketing Research Association
12. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Upcoming Events:
NorthWest MRA
November
6th
2012
-‐
The NorthWest Marketing Research Association
13. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Financial Statements:
NorthWest MRA
Marketing Research Association,
NorthWest Chapter
Balance Sheet
As of August 31, 2012
Total
ASSETS
Current Assets
Bank Accounts 44,983.29
Total Current Assets $44,983.29
TOTAL ASSETS $44,983.29
LIABILITIES AND EQUITY
Liabilities
Total Liabilities
Equity 44,983.29
TOTAL LIABILITIES AND EQUITY $44,983.29
The NorthWest Marketing Research Association
14. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Financial Statements:
NorthWest MRA
Marketing Research Association,
NorthWest Chapter
Profit & Loss
July - August 2012
Total
Income
Event Atendees 270.00
Membership Dues 85.00
Total Income $355.00
Expenses
Banks & Charges 30.00
Dues & Subscriptions 25.90
Event Expenses 0.00
Event Expense - Portland 729.00
Total Event Expense 729.00
Paypal Fees 72.66
Website 69.91
Total Expenses $927.47
Net Operating Income -572.47
Other Income 0.00
Interest Earned 1.83
Total Other Income 1.83
Net Other Income 1.83
Net Income $-570.64
The NorthWest Marketing Research Association