TAI Advocacy Tools

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The document describes TAI's advocacy strategy and tools used by their partner MODEMA in Chile to successfully advocate against the installation of a coal-fired power plant near an ecologically sensitive area. MODEMA used TAI's 8-step strategy to build support among regional council members, highlight the President's campaign promise to oppose the plant, develop strategic alliances, collect 27,000 signatures, and spark peaceful protests through social media. Their efforts resulted in the President personally intervening to oppose the project and relocate the plant to another location away from the protected area.

Education

TAI Advocacy Tools

Lalanath de Silva
Director, The Access Initiative
World Resources Institute
Washington DC

TAI’s strategy is to…
CSO teams

Laws, practices
and institutions

Theories of Change –
Punctuated Equilibrium…

In PE Theory TAI Partners…
…beaver away at
incremental change

…take advantage of major
change opportunities

In TP Theory TAI Partners tap…

Networkers
(Connectors)

Go-to People
(Mavens/Innovators)

Champions
(Salespersons)

Theories of Change
Globalization processes…

ACTORS

MECHANISMS

PRINCIPLES

In the GP model TAI partners…
Key Actors

Webs of
Influence

Model
monger

Advocate
Principles

Andrea Sanhueza
Participa, Chile
TAI Regional Lead
October, 2010

 The goal was to stop the
installation of the coal-fired
power plants in or around
Punta de Choros, home to a
wealth of
biodiversity, including two
nature reserves: the Isla
Damas, and the Humboldt
penguin reserve (which is
home to 80% of the total
remaining population of this
marine species). Such a
project would also affect
tourism and the local culture.

 Starting in July of this

year, the Incide project of
Corporación Participa
began to apply the 8-step
advocacy strategy. The
challenge was to avoid the
installation of the
Barrancones Power Plant.

 Outreach activities targeted the 19 regional council

members who would vote on the project.

 At the same time, the strategy was essentially based on

highlighting the campaign pledge of President
Sebastián Piñera regarding his opposition to the
installation of a power plant in the vicinity of Punta de
Choros. This promise had been disseminated through
radio commercials as well as over the Internet.

Modema developed strategic alliances. The job
performed by the audio-visual producer CHAO
PESCAO was extremely important.

 MODEMA compiled 27,000

signatures from various countries in
Latin America and Europe.

 The issue had not achieved much public attention

until the day of the vote. The vote was 15 to 4, in favor
of the project (24 de agosto de 2010).

 This result quickly spread throughout Chile through

the internet, Facebook and Twitter, resulting in
peaceful protest marches against the decision
adopted. The demonstrations demanded that the
President fulfill his campaign promise.

 The result was that, only two days after the

decision, President Piñera decided to personally
oppose the Barrancones project.

 He stated that he had spoken with the Suez Energy

company in order to relocate the coal-fired plant to
another location, far from Punta de Choros.

 In addition, he commissioned a research with the goal

of establishing protected areas in Chile.

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